Heart-Centred Business Podcast with Tash Corbin

Show notes can be found at tashcorbin.com/248 In today's episode, I'm going to help you address the big, horrible issue of what to do when everything just feels too hard and business is overwhelming. When business is overwhelming, how do you address it? This is a really helpful episode for preventative means as well as addressing it after it's come up. Regardless of whether you're in 'its too hard' mode right now, or whether you want to prevent it from coming up in the future, this is going to be a very helpful episode for you. I don't know if I've ever met an entrepreneur who hasn't experienced burnout, patterns of overworking or a feeling of business being overwhelming. It can be very easy to decide that having a business is: Too hard Not worth it Taking up too much time Not your hearts work to be doing marketing and all the bits and pieces that come with having a business Harder than just going back and getting a job At the end of the day, you decided that you wanted to start a business for a reason. Even though it can sometimes feel like business is overwhelming and hard, it doesn't necessarily mean that that's just part and parcel of having your own business. In fact, when we get to spot the signs of burnout, overwhelm, overworking or any of the other signs that things just aren't working appropriately for us, and we address them quickly and effectively, we make our business easier and easier. It becomes more and more of a joy. One of the big things that I've noticed is that the burnout effect or feeling like your business is overwhelming or too hard is multiplied when you're also not making money. Think about some of the beliefs that you have about what it takes to grow your business and make great money from your business. If you're on social media for two hours a day and it's not working, you're not getting any feedback from people, not getting any connections or messages back from people, then that feels really overwhelming, and that feels like the path to burnout. But if I said to you that in two hours a day on social media, you can make $50,000 a month in sales, would you still feel the same way? Probably not. When you're not making money from particular activities - especially the marketing and sales parts of your business - that's when that overwhelm is multiplied. That's when that sense of overworking and the feeling of needing to work more and needing to work harder can actually snowball into something bigger than it ever needed to be. All of that being said, even if it is working, did you start a business to be feeling like you need to spread yourself thin? To feel like you are in a state of overwhelm all the time? Did you start a business to do hard things all of the time? Probably not. In this episode, I want to share with you my five strategies for dealing with that feeling that business is overwhelming and it's too hard or the signs and symptoms of moving towards burnout or overwhelm. One of the biggest signs for me is working harder than I normally would or working longer than I normally would. What I'm going to give you is my five-step strategy for addressing that overworking, preventing the overwhelm and burnout, or bouncing back from it. Hopefully you'll find this helpful. Let's dive into those five strategies. 1. Delivery for existing clients always comes first If I find myself feeling like I don't have Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/247 I have a Q&A episode of the podcast for you today, and it's all about where to put your focus when it comes to marketing your business, especially as you're starting out. It's a brilliant question from a brilliant woman named Kim and I'm super excited to dive into it. The Q&A question for today's episode comes from the wonderful Kim Hancher. You can find Kim on Instagram at @kimhancher, and also at kimhancher.com. Kim's question is: "I just launched in June. Small list, small social following, but growing. Weekly content is a blog. Where should I put my marketing focus? Social media, guest blogging or press coverage in a digital publication? If social media, which format? My ICA is on many of them. I’m a style coach looking for 1:1 clients with a longer-term goal of selling digital courses. Thank you!" Kim, this is such a juicy question that you have asked because it may actually be that you're focusing your energy and attention in the wrong space. It is a very common mistake that people make when they're starting a business online. Fun fact: The highest conversion audience that you could possibly ever focus on is your hottest audience - those people who know you, like you, trust you and feel connected to you. When it comes to getting clients from online spaces, you are more likely to convert and get those clients - especially when you're first starting out - from spaces where you already have a connection to people, NOT from your cold audiences. 90% of online business owners spend their energy and attention in their marketing on growing their cold audiences, but that activity and focus is less likely to get you clients than simply by focusing on very high connection, high conversion strategies. Whilst I love that you've committed to doing a weekly blog, and that's a really great foundation of your business, I actually don't think any of the marketing focuses that you talked about would be the right fit for you. Here's what you need to do: 1. Have a very clear and precise niche You may have that information for your business, Kim, but for everyone else listening along as well, when it comes to choosing what your high connection, high conversion marketing strategy will be, you need to know your niche really, really specifically. The five specific things about your niche that you need to know in order to be able to make those marketing decisions are: What is their agenda? What is their job status? Are they working for themselves, working in a job or not working at all? You don't need to know what job they have or what business they have, you just need to know what their status is. What is their important trait? What makes them the kind of person that you want to hang out with? Regardless of whether they're the right fit for your business or not, would you go to a barbeque with them? What is their priority goal that you help them to achieve directly or indirectly through your work? What is the reason why they say they can't have that specific goal? If you cannot answer those five questions about your ICA, or there are slashes, or's or commas involved in your answer to thatLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/246 Today I am imploring you to STOP waiting, STOP perfecting, STOP hiding, and embrace progress over perfection. Before we dive into this episode, I want to let you know that you do not need to identify as a perfectionist in order for perfectionism to be impacting your results in business. Whether you identify with the whole 'perfectionism' thing or not, I think this is going to be a really helpful episode. Let's dive on in! Whether I'm running free challenges or workshops, working with clients in my group program or in VIP one-to-one sessions, I will invariably come across a time with them where they use the phrase, 'I just need to ...'. They're putting something before whatever it is that they want to be doing. It might be that they want to: Create an online course, but they just need to grow their audience by another thousand people first Get their business out there, but they just need to make sure they have the perfect brand first Do something that's really in their heart's work, but they just need to have more savings behind them It's always a matter of needing something else in order to be ready for a certain thing. It's important for us to be able to discern whether it's a valid reason or if it's actually perfectionism coming out to play. One of the biggest and most powerful questions that I ask myself when I am in that space of feeling like I can't do something yet because I need to do something else first, is how can I just get started? What CAN I do now? It is such a powerful circuit break up because it helps me to understand whether I actually can't do anything right now due to truly needing something else first, or whether I'm just holding myself back and could have already started on my path. As I said at the start of this podcast episode, you don't need to identify as a perfectionist in order for perfectionism to be messing with you and your business, and stopping you from actually starting to make progress. Progress is so much more powerful than perfection. What is this perfectionism that can come and play with us? 1. A feeling of not being ready Whether it's your course that's not ready, your Facebook page, branding or any number of things. This is what can cause you to hold yourself back because there's always something that isn't ready. 2. Creating things that never see the light of day When it's never ready, it's never the right time, or you just never feel like it's good enough for you to be able to share it with other people. I actually asked this question in my 5-Day Client Attraction Challenge a couple of weeks ago. I asked who had ever created an offer, changed the wording, worked on an image for it and then never shared it publicly, and we had sooooo many people putting #guilty and #thatsme in the comments. It was so powerful for us all to see that it is such a common behaviour. It's so fascinating because we know at a logical level that if we did go and share that offer, even if it didn't make any sales, chances are it would have given us traction, it would have given us insight into what people are interested in, and we might have got some questions. But instead, we never shared it so now we don't know and are constantly living in this state of wonder. I wonder if that would have ever worked? Or what if I had done thLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/245 In today's episode, I'm going to share with you my 10 unconventional business tips for starting out online. Let's dive into this episode because I have some really juicy unconventional tips for you. I thought I would do this episode of the Heart-Centred Business Podcast as a little bit of a self-indulgent moment because I often have so much that I want to say about being in business online and particularly starting a business. I think that this is some of the best advice I could possibly give you. Normally, what I try to do is think about the key questions people ask me or the key challenges that people have and how I can answer those things, but sometimes you don't even know what questions to ask, so this is me giving you all of my best and most unconventional advice for you if you're getting a business started online. I have 10 hot tips for you and then I have an extra bonus tip at the end of today's episode that I think you'll find very juicy. 1. Don't JUST listen to JUST me This is actually a multi-layered tip. First of all, don't just listen to me. I know that in a lot of cases, online marketers, business mentors and people who do similar things to me, will try and get you to commit to just listening and trusting them and to not ask questions. I am completely the opposite of that - I don't want you to just take my word for it on all things, and I also don't want you to commit to never listening to another marketing or business mentor ever again. You don't want to just listen to one person the whole way through your business journey. There is a bit of a balance. You don't want to have hundreds of gurus that you're following all at once, but at the same time, I also don't want you to just listen to me and follow what I say and never question it, or only have me in your inbox or as your mentor in your business. There are three key things that I think this relates to: 1. Question it If it doesn't feel right and you don't understand why, don't be afraid to ask questions. If your mentors don't like you asking questions or don't like you questioning things, then get a better mentor. That would be my advice. 2. Have a diverse range of voices that you listen to We know that we live in a very white-centric world, especially in the online business world and especially when it comes to marketing. I also deeply know that that means we're missing out on some really important insight and diversity in the strategies that we use, and understanding how our work, messaging and presence is impacting people from diverse backgrounds as well. One of the reasons why I am so vocal about not just listening to me is because I also know that I am a cis-gendered, straight white woman, and you will actually be missing out on some very important insight if I'm the only person that you're listening to. 3. Trust yourself more If you are anything like me, you have probably spent the last few years, if not longer, being gaslit by people trying to convince you that you don't quite understand, you don't quite know and you can't really trust yourself. In the online marketing and business space especially, this is elevenfold. This is so dialled up because a lot of marketing experts, business experts and sales strategy experts want you to believe that they have the answers, that they know all and that they are theLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/244 In today's episode, I'm going to tell you the C words that you need to focus on in business. Let's dive in! I have three C words that you need to be focusing on to ensure that your business is actually growing. More specifically, consistently growing over the longer term. The three C words that I have for you are content, consistency and compound. The reason why those three words are so important and connected, is because they are the key to the long term consistent growth of your business. Let's have a look at each of them individually. 1. Content Content is one of the most critical parts of having an online business. This is especially true if: It's a service-based business You want to have organic reach and growth of that business You want to have long term growth of your business Content is how we connect with our audience, connect with our ideal clients, and connect the dots for people between where they think they need to be focusing their energy and attention in order to achieve the goal that we help them with, and where they actually need to be focusing their energy and attention. Often people misdiagnose what it is that they need to be focused on, and they misdiagnose just how simple and effective it could be for them to get that outcome. We actually connect with our audience and help them connect the dots through our free content in particular. It's also how we nurture our audience and move them towards that understanding and lightbulb moment where they realise what it is that they truly need to be focusing on and what support they need. Our content is how we are found. It makes us searchable. It makes us able to be found in the topic areas where we want to be known in our business. Our content is how we are shared. When you share things on social media, most of the time you're not just sharing and telling people to follow someone, you're sharing and saying something specific that people need to check out - ie. an article or podcast episode. That is how we are shared amongst our audiences. It's also how we convert. Our content - especially on social media, in our emails and on our website - is how we help people to understand the transformation that we facilitate, make a decision about whether it's the right fit for them or not, and then ultimately make a sale and convert them into paying clients. Content has a multi-layered multifaceted role in our business for reach, nurturing and conversion. It's a really critical part of our business. 2. Consistency The number one thing that consistency drives is trust. Our trust in others is directly impacted by our ability to predict their behaviour. If you are completely inconsistent when it comes to creating and sharing content in your business, then it's really difficult for your audience to accurately predict your behaviour. They begin to wonder how regularly they will get free and interesting content from you. That consistency also keeps you on people's radar. I know for myself, I've signed up for a free webinar with people or a free checklLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/243 In this Q&A episode, I'm answering Jodie's question about how often I set myself a fast money target. I also have a bit of an out of the box freebie for you today as well so make sure you go and check this one out. Let's dive on in! Today's question comes from the fabulous Jodie Thornton. You can find out more about Jodie at jodiethornton.com. She is a parent coach so make sure you go and check her out. Jodie asks a brilliant question, which is: "Hi Tash! How often do you set a fast money target?" This is a really great question. Even though it's going be a pretty quick episode, there are some great little lessons in this one. First and foremost: What is a fast money target? For those of you who are in my audience and have been around for a little while, you probably are familiar with this. I do have a Fast Money training, and I also have a Fast Money Challenge that I run from time to time that's focused on setting and achieving a stretch income goal in a really short period of time. I call it Fast Money (it's named after the fast money round on Sale of the Century). Fast money is for when you want to set a big income goal for a short period of time, and you want to bring in that fast money. My fast money goals are usually a seven to a ten-day goal. I don't always have a fast money target going at all times at this stage in my business, however, I always have a quarterly income goal, or sometimes I'll set it for a little bit longer (maybe it's a 100-day income goal). I love setting a goal for the first 100 days of the year, so I'll have a 100-day income goal usually at the start of most years. That's not necessarily a fast money goal, it's more of an extended period of time. I would define a fast money goal as something where I'm going for a stretch income goal - maybe it's seven, ten or even fourteen days. Due to fast money being a short term goal, I only ever really set a fast money goal these days when I'm doing a launch. Maybe I have a launch and in the six days of the cart being open, I set myself a big stretch income goal for what I'm going to bring in at that point in time. I recently needed to purchase some things - a new phone, Apple Watch and a few other tech tools and toys - so I decided that I was going to go and manifest the money for those in three days. That was a really fun little challenge that I set for myself and another example of when I would set myself a fast money goal. The other thing that I use fast money goals for these days is when I see in my cash flow projections that cash flow might be a little bit tight in the coming months, so I do a fast money goal in a short period of time to manifest that income to get me through that poor cash flow period. That definitely has been something that I've only brought into my business recently. I never used to do cash flow projections, but now that I do those more consistently and I can see what's coming up, I have been doing those fast money targets for myself once every couple of months. It makes it easy for me to see that if I only get my predicted income in for the month, then I may be a bit tight on cash flow and I'd rathLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/242 In today's episode, I'm going to share with you sales conversations that do NOT feel gross. I know for a lot of people, they either try to avoid sales conversations or they do sales conversations but they absolutely hate it. If that is you, I want you to pay attention to this episode. If you LOVE sales conversations, I still want you to read along because I'm going to help you make them even more effective and successful for you. The number one thing we need to get clear before I jump into improving your sales conversations, is the agreement that sales conversations are absolutely amazing. They are awesome for you, they are awesome for your ideal clients, and they are awesome for your business. Sales conversations are brilliant. Why is it that we avoid sales conversations or don't like them? In most cases, it's because we don't know how to do sales conversations effectively, or the way that we are doing sales conversations just feels yucky and so therefore we try to avoid them. Why do I believe sales conversations are amazing? They create so much connection. You're having a one to one conversation with someone about what they want, what they need, what's getting in their way, and how YOU might be able to help them achieve their goals. That is a brilliant opportunity for connection. Therefore it's one of the most high conversion activities you can do in your business, and it gives you really deep insight into what your audience is thinking, feeling and wanting in your area of expertise. This is such an amazing insight to assist you in getting your messaging clear, in making sure that you are speaking to the right outcomes with your value proposition, in refining and changing up your packages, and looking at your pricing structure - there are so many benefits to doing consistent and regular sales conversations. Not only that, you get a chance to practise speaking about your work to new and different people, and you get an opportunity to refine your messaging in your broadcast marketing activities because you're keeping up to date with what your audience is wanting and looking for from you. We resist those marketing and sales conversations because we don't have a way of doing sales conversations that feels great, or we've got some mindset blocks about being salesy, upsetting someone or being pushy or aggressive with them. That is why I see so many women trying to avoid sales conversations, and instead making sales only via broadcast methods such as sending emails, sending someone to a sales page, jumping straight into doing group programs instead of selling one to one packages, selling via their social media and making offers into Facebook groups. But they never actually have great quality sales conversations with potential leads. That means that you are missing out on so much juicy insight for your business as well as conversion and growth. I learned sales conversations the wrong way. When I first started my business, I had two coaches that I had worked with who taught me how to do sales conversations. Both of them took that sales conversation training straight out of the bro-marketing book - very aggressive, very manipulative types of sales conversations. Because of the way that I leaLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/241 "It doesn't have to be this hard. Choose the easy way."  – Claire Riley This episode of the Heart-Centred Business Podcast is a special Spotlight series interview with the one and only Claire Riley. In this episode, Claire and I get down to business talking about the joy of consistent and strategic content in your business. Claire also shares her AMAZING freebie, Batchie Content Planner. You can download this epic planner here: bit.ly/BatchieContentPlanner. In this episode, Claire and I discuss: What her business is and how she helps female entrepreneurs What people's biggest resistance is when it comes to creating awesome and consistent content The costs of not getting on top of having consistent content How inconsistencies in your content impact your audience's trust in you The key reason why people resist having the structure around their content that would allow them to have that consistency How structure in your content gives you the freedom to be more creative and interactive Claire's advice when it comes to batching content Why outsourcing content distribution in your business can be so valuable How to get the content to do its job (ie. reach, warming your audience up, getting them onto your mailing list, presenting your off, etc.) The first few steps that YOU need to take to get on top of releasing consistent and strategic content More about Claire's freebie: It's called Batchie Content Planner. This 90-day blog and social media content planner will help you to plan content that engages, helps and converts. You can download this FREE quarterly content planner at bit.ly/BatchieContentPlanner. Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (241). Until next time, I cannot WAIT to see you SHINE.Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes in full at tashcorbin.com/240 In today's episode, I'm going to talk about why marketing tactics are NOT your biggest challenge in your business, and how to stop playing at the surface. If you know me, you'll know that I love me some good questions. I love asking questions on social media, in conversations with people and also on my calls in my group program. I love asking questions because I love understanding how people are identifying what they need to focus on in their business, what their big challenges are and what they want help with, because that helps me to make sure that my content is really relevant and I'm able to support people with the things that they want help with. When I ask questions about people's biggest challenge with: Growing their business Making sales Social media Scaling In probably 9/10 responses, people are identifying their marketing tactics as their biggest challenge. They'll ask me questions about why they aren't able to fill their webinar, whether they should be running a 5-day challenge or a webinar instead, why they're struggling with sales calls and having people saying they can't afford to work with them, not knowing how to price their online call or how to write an offer copy or sales page. People are saying that their biggest challenge with growing their business is actually part of their marketing tactics. I would say it is around 9/10 people that I speak to who would identify a marketing tactic as their biggest challenge. But with all of my experience in the people that I've helped in this online business space, I can tell you hand on heart for most people, that is not actually their biggest challenge. They are misdiagnosing their challenge as being something to do with their marketing strategy or their marketing tactics, when in actual fact, they've got a foundations issue in their business. The foundations that I am referring to are your niche, value proposition and messaging, and your offer. Those things need to be solid before any marketing strategy or tactic is actually going to work. What do I mean by these foundations? 1. Your niche Having a very specific, very tangible niche allows you to: Get hyper-specific with your value proposition and messaging Be really clear on those marketing decisions that you're going to need to make when you do decide on marketing to this particular audience Accelerate your growth in your business faster than any other decision Remember: If you try to speak to everyone, you end up speaking to no one. The riches are in the niches. All of these sayings are common and consistent because they're so true. The broader your messaging needs to be to accommodate for a broad niche, the less likely it is to deeply resonate with your audience. The broader your niche is, the less specific you are able to get about the tangible, practical day-to-day experiences that let your ideal client know they have a challenge. When you are talking about your ideal client, if you are using the word 'or', 'slash' or 'and', then chances are you'Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/239 Today we have a fantastic listener question in relation to growing and converting your podcast audience. If you've been thinking about having a podcast or you already have one, this is going to be a great episode for you. Today's listener question comes in from Lilach Saperstein from All About Audiology. You can find out more about her business at allaboutaudiology.com or on Instagram at @allaboutaudiologypodcast. Lilach'a question is: "Hi Tash! My podcast has several different listener segments (parents of children with hearing loss, audiologists and related professionals, and students). Episodes include and address different topics, I bring on varied guests, and provide value to all these different kinds of listeners. Do you have any advice on growing the listenership further, and converting listeners to clients? It has been a steady growth and a wonderful journey of connecting with people around the world, primarily on Instagram. For some context, I have 45 episodes with nearly 20,000 total downloads and over 1000 followers on Instagram. Thanks!" First and foremost, I want to say an epic congratulations for your consistency as well as growing your listenership already with your podcast. For so many people, their podcast has the first 12 episodes and then it just disappears, so being able to maintain your listenership as well as your consistency with getting your podcast out there is absolutely amazing. This question really comes down to a matter of two particular issues: 1. Reach - How do you grow the reach of your existing podcast? 2. Conversion - How do you improve the conversion from a listener into a paying client? I'm going to cover those two issues separately in this Q&A episode. First, let's talk about reach. I want to answer this question not just about your specific situation, but also for anyone who has a podcast. 1. Consistency Being consistent and predictable, and having episodes come out on the same day every single week is a really big driver of listenership of a podcast. If people can't accurately predict when that podcast episode is going to come out, it can really impact on your listenership. When you have over 30 days without a new podcast episode, that can mean that some people who have been subscribed will automatically either be unsubscribed or asked if they still want to commit to that subscription. You might then find that your automatic downloads, whenever you release a new podcast to your subscribers, will significantly drop because you've had too much of a gap in those podcast episodes coming out. I've been through this and I've done it several times in my journey as a podcaster, where I've struggled with that consistency and ended up having to rebuild my listenership which is a really big struggle. Keep that consistency up if you want to make sure that you're consistently scaling the reach of your podcast. 2. Ensure that as many episodes as possible are relevant to your listeners This one is probably where you're going to have some struggles when you have a diverse range of listener segments. Thankfully, you have a consistent topic and that topic can be very interesting and relevant to all of your listener segments ifLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym