Heart-Centred Business Podcast with Tash Corbin

"Connection over perfection." - Emily Osmond This episode of the Heart-Centred Business podcast is a very special Spotlight interview with the amazing Emily Osmond! Emily is my go-to guru when it comes to all things Instagram... and she could be yours too! She is one of the speakers at the Heart-Centred Virtual Business Conference that's happening in March 2021, so make sure you go get your ticket. In this interview, Emily and I talk about all things Instagram, why it can be such a powerful connection tool for your business, and some of the things that you DON'T need to do when it comes to growing your business on Instagram. Emily also talks about her amazing free webinar coming up, How to turn Instagram into the sales engine for your business. You can sign up at emilyosmond.com/free. In this episode we talk about: How Emily helps womxn who are starting a business online Why she LOVES Instagram and feels it's so powerful for online business The amazing impact that Instagram can have on building an entrepreneur's confidence What some of Emily's favourite things are about Instagram stories, and how she uses that for connection Emily's thoughts and top tips on Instagram reels Overcoming the fear that you may have around Instagram Learning as you go Show notes in full are at: tashcorbin.com/258​ Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In today's episode, we're going to answer the question: should I be focused on my short-term goals or my long-term goals? The answer may be a little different to what you are expecting! When it comes to growing your business, setting goals and focusing on them, there are so many options for us. It can be quite confusing to know what types of goals to be setting, and what types of goals to be focused on. Show notes in full are at: tashcorbin.com/257 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In today's episode, we're going to talk about the four mindset blocks that are slowing down the growth of your business. Whether you're aware of it or not, chances are your business is being impacted by these mindset blocks! If you feel like there's an invisible force that might be stopping you from getting the results that you feel like you should be achieving with the level of activity and attention that you're giving your business, then this is going to be a really juicy episode for you. I'm also going to be sharing with you how you can get one of my most amazing courses to help you combine both mindset and marketing strategy for 80% OFF. This offer is time-limited so make sure you get it before the 20th of February! All details can be found in the show notes of today's episode. Show notes in full are at: tashcorbin.com/256 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In today's episode, I'm going to help you build your email list from scratch. This is a very consistent question that I get asked about in the online space, so I wanted to break it down into a step-by-step process. Whether you've got no mailing list whatsoever, or you've been trying to build it for a while but it just doesn't seem to be getting any momentum, this is going to be a really helpful episode for you. We know that having a mailing list is a very critical element of growing an online business. It's the asset that you own in terms of audience. You could lose your Facebook audience in the blink of an eye. The platform that you love building your audience on may disappear. But when you have a mailing list, that mailing list is actually an asset that you have in your business. You want to make sure that forms a core part of your online business strategy. I love having a mailing list, and I love sending emails out to my mailing list consistently. It's such a high connection opportunity to have a conversation, dive into someone's inbox and give them some really juicy value consistently. It's the main way that I distribute this podcast every single week. I encourage my mailing list to reply to me and I LOVE getting replies to my emails. Due to the high level of engagement and the high level of connection that I have with my mailing list, it is still my number one core foundation of any launch or promotion strategy. Having a mailing list, and particularly having a mailing list that grows over time and that you're consistently nurturing, is going to be a really powerful part of any online business strategy. If it's something that you want to be focusing on in 2021, what do you need to do in order to build that email list (especially if you're starting from scratch)? Show notes in full: tashcorbin.com/255 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde​ Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

It's time for another Q&A episode of the podcast! Today I'm answering Andrea's question about whether or not it's possible to niche too narrowly. Can your niche be too small? Can you niche too far? If this is something you're worried about or you're still experiencing some niche resistance, this is going to be a super helpful episode for you. A big thank you to Andrea Jordan for this question for today's podcast episode. You can find out more about Andrea and her amazing services over at learndiscoverbefree.com. Andrea is a business strategist and systems expert, and can help you make your business run smoother and more easily. Andrea asks: "Can you niche too far? Meaning is it possible to restrict your niche so much that your business is no longer sustainable? Are there warning signs that you may have gone too far?" This is a fabulous question Andrea, and it's definitely something that I've encountered in a lot of my client work, and particularly in the Take Off program. Show notes in full are at: tashcorbin.com/254 Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In today's episode, I'm going to help you map your unique client attraction process and also see where it may be imbalanced and where it may be letting you down. If you want to make attracting and converting your ideal clients simpler and easier, this is going to be a super juicy episode just for you. I don't want to scare you off by using the word 'process' or 'system', but that is exactly what we are going to be working on in today's episode of the podcast. We can get very overwhelmed by the words 'process' or 'system', but in essence, all this is, is the step by step process through which you bring in and convert your ideal clients into paying customers. It's a very sexy process for us to be focused on, and hopefully the fact that it's going to help you grow your business is enough for you to overcome any resistance that you might have to implementing systems or processes. Big newsflash for you here: Regardless of whether you do it as a system or process, you already have a client attraction process. Regardless of whether you call it that, regardless of what you decide goes into it or where you're focusing your energy and attention, if you are online trying to get clients and you're doing things to achieve that, then you already have a client attraction process. The problem is that if you don't analyse it and look at it strategically, you could potentially be missing elements or focusing your energy and attention on parts of that process that are not the most important priority for you right now. What we're going to do today is actually break down what a detailed client attraction process might look like. I want to invite you to get out a pen and paper and take some notes on what activities you do at each stage of this process. Show notes in full are at: https://tashcorbin.com/253 Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsdeLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In today's episode, we're going to be talking about being totally OVER Facebook groups. If you're over Facebook groups - if you're done with it and you just can't get it working for you - you are going to find this episode super helpful. If you've been in Facebook groups quite consistently - you've tried to promote your business, grow an audience, connect with people and get some sales - but you're feeling so frustrated with it - you feel it's too hard, it's too much work and it's not going to happen - I want you to know that you are not alone. I think every entrepreneur who ever discovers Facebook groups as a potential platform for making sales goes through the process of being really excited, and then maybe finding that it's either too much work or there just aren't enough results in order to justify the work that goes into being known in Facebook groups. The most common issues that are raised with me about why someone might be totally over Facebook groups are: They feel as though there are the same people in all the groups and they're not making sales because of it. It feels like there's this huge pressure to be in all the groups every single day, and that's just too much time investment for them. They're in the groups but they don't really know what to say each day - how do you find something new to say to a different group every single day? Being able to create content or find things to post each day just feels as though they are scraping the bottom of the barrel. For some general reason, they just don't feel like being in Facebook groups is working for them as a business strategy. Here's the thing (and it might be a tough thing for you to hear): Generally, if you are having trouble getting a platform to be effective for you to make sales for your business, the problem is not the platform. Show notes in full are at: https://tashcorbin.com/252 Follow Tash on Facebook: https://facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

In today's Q&A episode of the podcast, I'm answering a question from the fabulous Michelle about what the daily, weekly and monthly actions are that you need to tick off when you are starting a business. This is a great conversation for us to have. Today's question comes from the amazing Michelle Reid from Michelle Reid Feng Shui. You can find her on Facebook at Michelle Reid Feng Shui. Michelle asked: "Hey Tash, I understand there are actions that we need to take each day to work and grow our business. When you first start in business and don't have any experience, what are the key actions to do daily, weekly and monthly?" What a great question, Michelle. My answer isn't going to be particularly great in the first instance, because it totally depends. If you're first starting out in business and you're not particularly experienced or confident in your ability to deliver for your clients, then I would say you need to develop your skillset and experience first. It might be that your focus when you're first starting out is getting lots and lots of experience working with clients - whether that be paying clients or non-paying clients. If you're really confident in your ability to deliver but you don't know how to market, then you're probably going to need to learn some of those marketing activities - you're going to need to practise. If you want to have video as a core part of your marketing strategy but you don't love doing video and you're not very good at it, then you want to practise that more often, because it's going to be part of your ongoing strategy. It really does depend. However, I do like to have a consistent and balanced approach to both mindset and strategy during the week. What I'm going to do is give you my example of how to have a good balance between mindset and strategy on a daily, weekly and monthly basis. I'll also share with you how to tailor your daily, weekly and monthly actions to what is important and a priority for your business. Show notes in full are at: tashcorbin.com/251 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: tashcorbin.com/groupLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/250 In today's episode, I'm going to help you to structure your content so that it does its job properly. We know that creating content can be a really great way to grow, nurture and convert your audience into paying clients. But if your content is NOT doing its job, then you're just wasting your time. Let's dive into this episode and get your content doing its job properly! I've made no secret of my love of the content marketing style of business. I love creating podcasts and being on social media. Content marketing is such a great way to create connection, grow your audience, nurture them and convert them into paying clients. It's a great way of delivering value and information, and helping people. It feels like a really invitation-based model of business as well, because you can lean in with great content, but let your audience come the rest of the way, and be magnetic and attract them into your business. So how do you structure that content so that it does its job?Let me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym

Show notes can be found at tashcorbin.com/249 Today I have a very practical podcast episode for you in which I'm going to tell you how to structure a webinar for great conversion. There's no ONE size fits all, ONE way to do it, ONE specific structure that works for everyone. However, I'm going to give you some really great starting points so that you can ensure your webinar does all its jobs to maximise conversion. If you've been following me for more than 15 minutes, you probably already know that I absolutely love and adore webinars. I think they are a brilliant lead magnet, and an amazing opportunity to create a connection with your audience, maximise conversion, really work on your list growth, and get feedback on your offers, your messaging, what people's resistance points are, and more. I also love webinars because they're so low cost and it's really easy to do in startup. You don't need a website, you don't need a really fancy mailing list platform, and you can use low cost or free tools. When it comes to hosting a webinar, you can use the Zoom Meetings option, which in most cases is under around $20 per month. Running a webinar is low cost and simple to do, and you don't have to get everything sorted, pre-recorded and edited up in the background beforehand. It allows for great connection and therefore great conversion. These days, when I'm launching my programs and promoting my offers, a webinar still converts way better than any of my other lead magnets. Generally, my webinars convert anywhere between 4% and 8% of the people who sign up into paying clients of what I'm offering If the 94% of people who don't convert on the webinar join my mailing list, chances are, they're going to convert on the NEXT webinar or the NEXT launch. It's a great way for me to grow, nurture and convert my audience all in one. Webinars are sexy and I love them so much. When it comes to structuring a webinar, we want to ensure that it's doing all of its jobs. Webinars have multiple jobs in your business and in your content strategy. We want to make sure that we do all of those. The first job is maximising reach. In order for a webinar to maximise reach, it needs to be a topic that is juicy, tangible and practical for your audience. In most cases, the topic of the webinar speaks to the symptom - what your audience thinks the problem is or thinks the solution is. For example, if your audience thinks that what they need is more followers on Facebook, and you know that they do need more followers on Facebook but they also need to convert and make sure that they're niched so that they can attract in their ideal audience, you might do a webinar on how to grow your Facebook audience. In the webinar, you're not just delivering how to grow your Facebook audience, you're also delivering on making sure that it converts AND that the growth is the right type of person. When it comes to structuring your webinar, we need to bridge a gap between what people THINK is the problem and the solution, and what we KNOW is the real transformation that needs to occur for them to get the outcome that they want. Let's face it, people might think that they need more followers on their FacebookLet me know your thoughts via our Text FanMail!Join the Progress Art GYM in May and June!Find out more and secure your spot at: tashcorbin.com/gym