#224: Are webinars dead? The surprising stats that tell a different story - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/224

In today's episode, I'm going to be answering the question: Are webinars dead?

I've got some surprising stats that will tell a different story.

It's no secret that I love and adore webinars.

In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them.

I also have another podcast episode where I talk about why I love webinars so much.

Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is.

A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you.

The key things that make a webinar a webinar (in my opinion), are that it's free and it's live. Whether you present over slides or face-to-camera, or you do it Q&A style, I don't care. But it's live and people register beforehand with their email.

In the context of talking about whether webinars are dead or not, those are the things that make a webinar a webinar.

Hopefully, we're on the same page there. If you've got any questions about that, go into the Heart-Centred group, use #podcastaha, and say "Episode 224. What about this? Is that a webinar? What about if I do it this way? Is that still a webinar?"

Ask me your questions and I will keep an eye out for them.

Regardless of what you call them, webinars are brilliant.

They have many far-reaching impacts in your business, such as:

• Helping you to grow your presence online and create momentum due to promoting them online
• Helping you grow your list because people are giving their email in order to register for the webinar
• It's a high connection strategy and they're very high conversion

I wanted to talk through some specific statistics that helped me to realise and understand that even though there are lots of very facetious people out there saying that webinars are totally dead, webinars are NOT dead.

If you buy into that belief that webinars are dead without giving them a go for your own business, then you may just be missing out on one of the most effective tools to grow your audience, your list and your income in your business.

1. Highest converting lead magnet

According to the Digital Marketing Organisation, a recent survey in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet. They rate it as one of the most powerful lead magnets for generating sales - whether that be VIP one-to-one sales or course-related sales.

Furthermore, when it comes to launching a course, membership, mastermind or group program, over 90% of people who launch still use webinars as one of their lead magnets in that launch process.

The fact that 90% o

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