Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan MailCopywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy. Specifically we discuss: Why pre-launch content is so important Why pre-launch content is often overlooked or not used effectively during launches What should be included in your pre-launch content Misconceptions about pre-launch content isMentioned in this episode: Where you can find Stephanie: Website and Instagram Profitable Course Launch Guide Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results.Specifically, we discuss: The difference between an action taker, lookie lou, and a friend The missing piece in most people’s content plan that calls in action takers The best ways to measure action-taker contentLinks mentioned in this episode: Where you can find Britney: ⁠Website⁠ and Instagram Show Up Playbook ⁠⁠⁠Podcast Show Notes⁠--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience. With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels. Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.Specifically, we discuss: Common mistakes business owners make when creating a content plan and how to avoid them How to align your content plan with your overall business goals and objectives Effective ways to track the success of your content plan and measure progress toward your goals Different ways to brainstorm and generate content ideas How to optimize your content for different channels, such as social media, email, and your websiteLinks mentioned in this episode: Where you can find Heather: Website and Instagram Heather's free gift: 20 Questions to Ask Yourself When Creating a Content Strategy and Plan ⁠⁠Podcast Show Notes⁠--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership. She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT sales page copywriter. Specifically, we discuss:Why hiring out your sales page so importantWhen do you know you’re ready to hire it outThree tips for when you begin your search for a copywriterHow to find that perfect sales page copywriterQuestions course creators and membership owners should ask when interviewing copywriters to ensure they’re hiring the right oneTips and advice on when and how to use AI writers in your marketingLinks mentioned in this episode:Where you can find Dani: WebsiteWhere you can connect with Dani's free matchmaking service to find your magic copywriter: https://salespageprepschool.com/findyourcopywriter⁠Podcast Show Notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailThirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. A way to sidestep being overlooked and overworked and step into being her own boss. That moment changed everything and catapulted her onto a path that’s led her to a place where she’s now the one teaching others how to build an online business that fuels their wildest dreams.In this episode I want to introduce to you Amy Porterfield. We’re going to hear about Amy’s story about how she went from sitting on the sidelines in a corporate boardroom to a multi million dollar a year digital products business owner.Throughout the episode, we will also talk about Amy’s new book, Two Weeks Notice.If you’re listening and thinking about turning your two weeks notice to jump into entrepreneurship, then this episode is just for you.In this episode we cover:The concept of “unbossing”. What this is and what does the process of “unbossing” look like?Strategies for dealing with money anxiety. What if you’re scared to quit because you don’t think you’ll earn enough to support yourself?Some of the most successful ways we're seeing people make money online right now.Links mentioned in this episode:Where you can find Amy: WebsiteWhere you can buy Amy's new book and grab her amazing bonuses: https://twoweeksnoticebook.com/Podcast Show Notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailDamla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community.In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use crystals and energy healing to redefine your vitality. Damla shares her insights on creative blocks, how to stay in the flow, and how to tend to physical needs in order to unlock creative potential. Highlights:Damla's journey of leaving the corporate world of consulting to teaching $20 yoga classes.What to do when we run into creative blocksWhat it mean to run an online business intuitivelyLinks mentioned in this episode:Where you can find Damla: WebsiteDamla's free gift Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailJen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge.Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently. Links mentioned in this episode:Where you can find Jen: WebsiteJen's free gift: https://www.thelifeafterbusy.com/productivitystylequizPodcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailWould you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals?In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business!Mentioned In This EpisodeWhere you can find Karin: WebsiteKarin's free giftJoin the Inner Circle With Dr. Destini Copp: In this private, members only podcast, you'll get insider's stories, pep talks, and behind the scenes insights for online business owners like you. Grab your private link here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership.HighlightsWhy Kelly has focused on memberships as her main business model since 2004How she finds customers for her memberships and her best tip to grow a membership even if you’re just starting outHow events are her biggest driver for membership sign upsWhy affiliates are key for memberships especially low offer membershipsMentioned In This EpisodeWhere you can find Kelly: WebsiteJoin the Inner Circle With Dr. Destini Copp: In this private, members only podcast, you'll get insider's stories, pep talks, and behind the scenes insights for online business owners like you. Grab your private link here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income.Specifically, we discuss:Why a book should be turned into a course What Parchelle looks for when helping her clients turn their book into a course.How authors can monetize their books using the VRE systemHow big of an audience you need before you start & tips to get started quickly and easilyLinks mentioned in the episode:Where you can find Parchelle: LinkedIn and WebsitePodcast show notes: https://destinicopp.com/podcast/monetize-books/--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support