Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan MailAre you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. Specifically, we discuss:When is a good time to start warming up your audience for your upcoming promotionHow to plan out your Black Friday sales promotionShould you offer discounts or bonuses (for digital products like online courses or memberships)How to decrease unsubscribes even though you're sending out a lot of campaign emailsWays you can stand out in the crowd when it feels like everyone else is in the inboxLinks mentioned in the episode: Where to find Brittany, Win With Systems: Website and Instagram, Best Black Friday VIP Day, Black Friday Email Express LanePodcast episode show notes: https://destinicopp.com/podcast/black-friday--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailYou've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? Did you know that you an evergreen a virtual summit? Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!Here are some of the highlights:How a virtual summit can help grow your businessWhy you should evergreen your summitHow you can evergreen a summit that was previously a live 3-5 day eventWhat you can include in an evergreen all-access passHow much work is required to evergreen a summitLinks mentioned in this episode:How you can find Jenn: https://evergreensummits.com/,  https://virtualsummitsearch.com/ and on InstagramFree class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/evergreen-virtual-summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve."Listen in to get all of your burning questions answered about the best time to host a summit, summit planning, choosing a topic, pitching speakers and so much more! Links mentioned in this episode:How you can find Krista on InstagramFree class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/virtual-summit-faqs--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. Here are some of the highlights:How to use a virtual summit to increase visibility and salesWhat strategies to use to make a virtual summit successfulHow to launch your offer at the end of a virtual summitLinks mentioned in this episode:How you can find Krista on InstagramFree class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/summit-sales-funnel--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up."Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista MillerIn this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn: When to use a challenge for selling and online course or membership What bundles are great for (and when you shouldn't use them)How you should use webinars in your businessHow summits are incredible for both lead generation, engaging your audience and selling your offersLinks mentioned in this episode:How you can find Krista on InstagramGo here to see Krista's diagram of the various strategies on Instagram Free class: The 3-Part Framework to Triple Your Monthly Revenue with a Virtual Summit (while building your list for free). Sign up here! Episode shownotes: https://destinicopp.com/podcast/live-launch-strategies--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships! Links mentioned in the episode:Go here to get started with Interact to see if it would work for your course or membership businessConnect with Interact on Instagram and subscribe to their YouTube channelEpisode show notes: https://destinicopp.com/podcast/interact--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailLiz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)Want to check out Liz's Email Marketing Membership? Go here. *annual plan$9 per month Email Marketing Membership planLiz's websiteLiz's free gift of email swipes & subject linesPodcast show notes: https://destinicopp.com/podcast/122--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailToday, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel.Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a refund.I teach a different approach to evergreen sales funnels. Listen in to learn about five ways you can create a personal connection in your evergreen sales funnel so you can sell your programs on autopilot without any of sleazy bro marketing sales tactics .  Episode show notes: https://destinicopp.com/podcast/121--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business.Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them.But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon.I’ve even heard of entrepreneurs, ones that I would have said were hugely successful in the past, closing down their online business and pivoting to do something else because it was just getting too hard.Now I’m old enough to have lived through the recession back in 2008. It was a tough one for many folks. My family didn’t get affected by the recession, partly by planning, saving, but mostly by diversifying our income. And I’m doing the same thing this time.In this episode, learn different ways you can diversify your income and use your evergreen sales funnel to work for you 24x7 to sell these offers even while you're doing client work or on weekends. Also mentioned in this episode is our Digital Product Accelerator program so you can have someone by your side helping you set up your evergreen marketing system to diversify your income and recession proof your business. Links mentioned in this episode:Episode show notes: https://destinicopp.com/podcast/120--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailSo you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.Here’s what I want you to do next. Test it.Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.You may be surprised as to what you’ll find.In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting.Links mentioned in this episode:Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. Episode show notes: https://destinicopp.com/podcast/118--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support