Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us Fan MailIf you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.I think sometimes we make it more difficult than what it needs to be. Let’s jump right into three tips on how you can sell your digital products without a huge complicated launch. Free Planner: Plan Your Profitable Evergreen Sales funnel so you can sell your offers on autopilot without sleazy sales tactics: https://destinicopp.leadpages.co/planner/Podcast Show Notes: www.destinicopp.com/podcast/3-tips-selling-digital-products-easy-way--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailWant a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration. Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.Before you go, grab your free planner to plan your profitable evergreen sales funnel so you can sell your offers on autopilot without any sleazy sales tactics: https://destinicopp.lpages.co/planner/What's in this episode:00:00 Challenges with surgeries in Q4 2023, focus on growth strategies and demanding workload.05:13 They have a large number of HobbyScool affiliates and focus on collaborations and sponsorship opportunities to grow their events.10:30 Focus on email marketing, hired coaches, updating courses, launching new funnel-focused course.12:13 Plan for 2024: 3 free bundles for lead generation and collaboration - sales funnels, digital products, business planning.For full show notes and a transcript of today's episode head over to: https://www.destinicopp.com/podcast/2023-behind-scenes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailIn this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you want to learn how to make a bigger income and impact through online courses!Mentioned in this episode: Where to find Myrra: Website and Instagram FREE case study to discover how you can make an additional $15K+ income in your coaching business without trading more of your time Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailI have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year. She identifies the three types of courses: start a course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares! She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all.So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield.Links Mentioned in Episode: Join us in Amy's Course Confident Bootcamp, but hurry! The Welcome Party starts soon on September 13th! ⁠Go here to learn more. ⁠ ⁠Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailWelcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing.In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email marketing platform. She emphasizes the benefits of utilizing such a platform to store information, analyze data, and optimize business growth.We also get an inside look at the power of segmentation in email marketing, as Jenna explains how marketers can send personalized content to specific segments of their contact lists. She shares strategies for implementing automation, optimizing automations, and simplifying email marketing to ensure scalability.If you're looking to level up your email marketing game and save valuable time, this episode is a must-listen. So grab your notebook and pen, and join us as we learn from Jenna Carelli about the art of email marketing automation on the Course Creator's MBA Podcast.Mentioned in this episode: Where to find Jenna: Website Jenna's free gifts Podcast show notes Unlock your business potential and ⁠⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailOn this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media. Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement. Jelena highlights TikTok as a platform with significant reach and recommends it for discovering new audiences. She also provides valuable insights on using Instagram as a networking platform and utilizing its various features, such as Reels, carousels, and long-form captions. Jelena shares her strategies for repurposing content, leveraging time and resources, and tailoring content to different learning styles. She emphasizes the importance of human connection and interaction on Instagram and provides valuable tips on building a social media audience. Jelena also discusses the challenges and changes in Instagram over the years and stresses the importance of adapting and experimenting with new features. She provides insights on prioritizing revenue versus long-term strategy and offers recommendations for course creators and businesses starting out. Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.Links Mentioned in this Episode: Where to find Jelena: Website Jelena's free gift: The Ultimate Social Media Content Guide Podcast Show Notes⁠⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailOn this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget. Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory. She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.In this episode, you'll learn: The best place for someone to start if they're new and on a budget Things people should think about before they start running ads Strategies that are working now after all of the iOS updates The realistic return someone can expect from ads Common mistakes to avoid when starting Facebook adsLinks mentioned in this episode: Where to find Amy: Website Amy's free gift: Steal My Best Performing Ad Swipe File ⁠⁠Podcast Show Notes⁠⁠⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailOn this episode of the Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience. In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients. Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance. Links mentioned in this episode:Where to find Heather: Website and InstagramHeather's free gift: 2023 Instagram Content Calendar (Coupon code: SHEISSOCIAL)⁠Podcast Show Notes⁠⁠⁠⁠--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan Mail On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them. A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today! Links mentioned in this episode: Where to find Kate: Website and Instagram Kate's free gift: Beginner's Guide to Pinterest Marketing Podcast Show Notes⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us Fan MailWelcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with customers. This episode also unwraps exciting insights into the realm of personalization and a comprehensive dissection of marketing strategies. Plus, we've got a bonus for you - a free content planner template that aims to simplify your content creation process. So, grab a cup of coffee and join us in this episode to level up your social media game and construct an authentic brand that resonates with your audience. Tune in now!Links mentioned in this episode: Where to find Aliyah: Website and Instagram Aliyah's free gift: Content Planning Organization Template Podcast Show Notes⁠⁠ Unlock your business potential and ⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support