HAYVN Hubcast

Host Nancy Sheed is talking with Heather Terry. She's the Founder and CEO of GoodSam Foods. In this episode, they are discussing the business of doing good, entrepreneurship and business growth. Her story is compelling because like many of us, how she got here wasn't predictable. Heather started her career acting in New York. She performed on Broadway and television. Nutrition and diet became a focus when Heather's dad was dealing with non-Hodgins Lymphoma. She soon found herself learning all she could about nutrition. Chocolate was always on the menu, and Heather started to make her own. Her friends loved it, so she decided to go into business. With a business partner on board, she developed the first non-GMO chocolate - ahead of the big brands. Sam Stroot was one of her first clients, and she quickly realized he had contacts that would allow her to work directly with the growers. They partnered up and together they formed GoodSam into the company it is today. "You cannot … just jump on a trend and not be authentic about it." Terry shares how companies can make shifts to embrace regenerative practices, or sustainable sourcing. First comes passion. If it comes from a place of passion, it will work out. Caring matters! Baby steps matter too. Start where you are. She shares 3 key things to consider when planning your social initiatives (huge help!) to set yourself up for success. How can you get started? Local community is a great place to start. Get clear about what really matters to you. It doesn't have to be perfect. Start somewhere. Your business goals matter too. Making a profit while doing good is key. Terry breaks down the win/win/win model. She also gives some ideas about how that can look in other businesses. "You can make a lot more impact listening to your partners than deciding what it is you want to put on it." Terry's advice for companies and leaders looking to create a social impact program. Connect with Heather GoodSam Foods Instagram Heather Terry Instagram - https://www.instagram.com/heatherkterry/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices

A well designed market research study is invaluable to get into the hearts and minds of your potential customers. Join Sue Yasav as she outlines the tools to create a clear and actionable market research study. A good research study can assess the need for your product, clarify purchase drivers and identify pain points. Learn how to do market research the right way to minimize cost and take the guesswork out of your marketing efforts. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, co-host Nancy Sheed tackles the ins and outs of healthcare management with the founder of Healthcare Pathfinder, Ann McGuire. Ann's decision to enter the business world after a career in nursing was a big change. She shares how her experiences provided the insight for a start-up in the healthcare industry. Running a comprehensive healthcare service requires years of understanding how the healthcare system works. It's complicated and Ann recognized serving patients was the most important part of healthcare management. Healthcare Pathfinder began to help people to manage their health and long-term care insurance. It was a natural fit after her years in the healthcare field. Choosing coverage, managing access and continued advocacy are key parts of the services. Ann is dedicated to ensuring all areas are covered as part of the patient's journey. Taking that big leap to start the business, Ann explains the steps in her transition. She truly enjoys working with her clients in all phases including intake, setting expectations, and planning. The evolution of the healthcare system to the Affordable Care Act opened opportunities for Healthcare Pathfinder to help people manage traditional coverage and their long-term healthcare. Ann describes how being in a helpful community like HAYVN has expanded her network. She's learned from others and has improved how she runs her business. Her advice: do your research and look for support. Be proactive about connecting with others. Connect with Ann: Website Email Learn more about your ad choices. Visit megaphone.fm/adchoices

A great value proposition is relevant, differentiated and credible. It perfectly combines the strengths of a brand, with competitor gaps and customer needs. But how do you know if you have the perfect value proposition for your brand? Join Sue Yasav, the CEO and Founder of Marquette Marketing, as she goes through proven steps to create the value proposition and positioning statement for your business. Use the concepts from this podcast to inspire action with your brand positioning. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Co-host Nancy Sheed talks with E. A. Stribling-Kivlan a real estate legacy (she'll explain). She studied theology, specifically modern Hindu thought in college so you know her professional journey wasn't predictable and she never expected to be in real estate. Necessity and circumstances led her to the world she'd seen since childhood. E. A. explains how the family led business merged with Compass. What's it like to go from family owned (with an amazing, inclusive culture) to a corporate entity? E. A. explains how she and her company navigated this major move. Why is culture so important? E. A. shares her insights. Hear how she determines what is a good fit long term. It's a simple concept that helps keep the most important aspect in mind. Trusted advisors and community are key to long term success. It's refreshing to hear how important it is to have access to others who can help provide perspective. E. A. explains how Hayvn has been a place for support with an environment conducive for creating connections. Compass E. A. on Instagram Hayvn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Sue Yasav, CEO and founder of Marquette Marketing shares the foundations of the marketing funnel. This is part one of a series to help listeners grow their marketing savvy. How can a marketing funnel help? Awareness – people need to know who you are, what you do and how to connect with you. Sue details 3 ways you can expand awareness in your industry and market. You'll get specific steps that you can implement right away. Consideration – how are people engaging with you? When people find you, are they clear about what you do and the services you offer? You'll find the fastest way to connect with your website visitors and people looking for your product/services. Conversion – This is where the money is made. How can you increase the number of purchases from your proposal and offers? Sue explains easy steps you can implement to help you see more sales. Next in the series: How to create your value proposition and positioning statement. Connect with Sue: Website LinkedIn Hayvn Website Learn more about your ad choices. Visit megaphone.fm/adchoices

Community comes first with Hayvn founder and owner Felicia Rubinstein. On this inagural episode she shares the mic with Nancy Sheed and Sus Yasav to talk about Hayvn, a co-working space where you can connect, create and get stuff done. Learn more about your ad choices. Visit megaphone.fm/adchoices