HAYVN Hubcast

Financial literacy, personal finance, and investing may be words that make you cringe, but surely we can agree on their importance. Nancy Sheed is speaking to HAVYN member and financial literacy expert, Galia Gichon about 3 easy steps you can take today to help you gain a little control and more confidence for better financial decisions. Galia Gichon's approach to personal finance is also the name of her website, Down to Earth Finance where she is using 20 years of experience from finance and 10 years of experience from Wall Street to help women, entrepreneurs, solopreneurs, and anyone willing to simplify their finances and feel more empowered. In this episode, Galia explains why these 3 steps are so important and why they are a great place to start understanding your finances and the options available to you. 3 Steps to Better Money Habits: Learn what investments you have (this is empowering) Consolidate your investments (save on fees and frustrations) Look at the Retirement Forecast Calculator (plan for the future) Nancy also highlights the incredible author Galia is. She released her first book, The Accidental Suffragist, a historical fiction that weaves together the values, passion, and love Galia has for female empowerment. Something inspiring that Galia shares, we can all take with us, is the power of doing something for yourself. Her journey to becoming a published author started as a selfish time for herself to enjoy and be part of something different. Feeding our inner desires and pursuing our passions can lead to a number of possibilities, but you'll never know if you don't open up and explore. Connect with Galia: Website Twitter Instagram Connect with Nancy: NancySheed.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Sue Yasav, CEO of Marquette Marketing as she talks to Hayley Segar, a social media influencer with tens of thousands of followers. Hayley has been on social media since she was 12 years old and she shares tips on how to expand your following and get noticed using social media strategies. She discusses specific social media channels, as well as how to generate great content for specific audiences. Hayley's info: ● YouTube channel: https://www.youtube.com/channel/UCSvXWn2EjTVUanEeOAAm4tw ● Instagram: https://www.instagram.com/hayleysegar/?hl=en ● Contact Hayley at: hayleyistcb@gmail.com Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Weddings are where brides shine the brightest and that is where Ashley Krauss comes in, the founder and owner of A Little Something White bridal boutique. Co-host Nancy Sheed will be talking about the experience that a bride wishes to have on their wedding day and how Ashley and her team fulfill those despite the pandemic. Ashley named the kind of assistance that a full-service bridal boutique serves from bridal gowns to accessories to bridesmaids' dresses and bridal gown alterations up to gown cleaning. Serving their bride's fashion needs will always be the top priority. Even if Ashley's educational and work background was far from her current role, she believed that the seeds of the dream were already born way back when she was little and she used to play dress-up with her younger sister. After her son was born and a few months of soul-searching, she finally found the perfect calling and that is bridal fashion. As pointed out by Nancy, owning bricks and mortar store may have had its own challenges especially when the pandemic started but Ashley proved still that competition is less likely to measure up once the core soul of the business (which are bridal gowns) have already been established and the experiential value the company offers remains to be a stand-out amidst the current circumstances. Ashley also shares why 2020 turned out to be a successful year for A Little Something White and these are: You have to know what your brides are going to want to wear and you have to buy with them in mind. Hire people who are excellent communicators and have a good work ethic and personality. One of her values systems is treating their brides like their sister/ best friend and that extends across the entire team. Step out of the way of those good people in the team and let them shine. After COVID, Ashley actually believes that a business managed correctly should be able to thrive without the owner there every day. Alongside, she spent more time on business growth opportunities than on day-to-day business affairs. Building a reputation in the wedding industry also took years of work and Ashley knows the growth can continue moving forward with proper networking and further exposure with the right connections. Being a social member of the Hayvn community and participating in numerous events help her meet an incredible group of people to bounce off ideas with. You can find Ashley Krauss store address on her website HERE. Or email her at: ashley@alswbridal.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Sue Yasav, CEO of Marquette Marketing and Nalini Goolsaran, CEO of Edgespace Marketing, as they discuss how to perfect your search engine strategy. We discuss how to get found on Google and using keyword analytics to get prioritized in search results.The discussion will also include creating a search optimized website, free tools to find keywords and analytics to measure success. This podcast is a wealth of information for those who need to learn the basics of SEO. Contact for Nalini Goolsaran: info@edgespacemktg.com or https://edgespacemktg.com/ Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Nancy Sheed will talk about real business solutions for small business owners with the accounting guru, Gina Palcio of Level & True Accounting. Gina's entrepreneurial roots from their family business sparked her inspiration to pursue helping small businesses level up their game through customized accounting system automation. Before starting out a small business, Gina shares the following fine points to ponder with: Take care of all the legal paperwork to avoid serious consequences. Accounting software is just a tool. You still need professionals to make it work smart for you. Be on the lookout for proper guidance and the right information from the start. In choosing the right accounting system to set up, know your options and always weigh the pros and cons. Gina also shared some of the processes which can be simplified through the system of automation. This will eliminate a lot of work right up front and would only require certain approvals. The basics in the proper set-up of automated accounting systems is already a huge time-saver and efficient management helps in maintaining the accuracy of data delivered for the owner's decision-making needs. Gina also pointed out the importance of understanding your true cost as a business owner at the end of a business year and how taking automation to a whole new level plays a big role in it. There are recommendations that Gina revealed in getting the beauty of automation amid data security concerns and these are some of the things one must look into if you want sophisticated bank-level security. Another thing she emphasized is the creation of important audit trails through historical information access and gave out tips to avoid fraud and hacking problems in the future. Being proactive in the business and on top of your numbers is one of the major factors Gina sees will make an automated system work well for any business. Better systems. Effective automation. Smoother accounting. Get hold of Gina Palcio through her website HERE. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your website is the first thing your potential customer notices when becoming aware of your brand. It's crucial to have a website that is engaging, clear and compelling. Join Sue Yasav, CEO and Founder of Marquette Marketing, as she outlines the steps to create a best-in-class website. She also discusses best practices as well as do's and don'ts of website design. At the end of the session, you'll be armed with the perfect blend of content and visual engagement to make your website a winning part of your marketing strategy. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Nancy is talking with Jenifer Gorin, the CEO and founder of Impact Growth Partners. She founded Impact Growth Partners after identifying a need for businesses to streamline how they measure, improve, and communicate the good they do. Jen leverages her traditional business experience to lead best in class social and environmental impact consulting services. What is a B Corporation? It is a certification for companies that are operating in a good way across all platforms. "Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good." This is a global standard, and only 1700 companies in the US are currently operating as a B corporation. How did you get started as a B Corporation Specialist? Like many of us, Jen's journey didn't start here. She worked in corporate banking and finance first. She learned about impact businesses about 5 years ago and realized it was possible for companies to be profitable and do well, in all aspects of their operations. How would a company start this process? The process starts with an online questionnaire that is based on the size and type of business. It covers these 5 areas: governance, customers, workers, community and environment. Two things to note: this process is free. If you want to explore you can go to the website and take the B Impact Assessment. Jen's company can help, as the assessment is complex and detailed. The goal is to get to 80%. She explains that the process itself is likely to help you gain clarity around your company's vison and mission. Interested in becoming a B Corporation? That's where Jen can help. Companies contact her that absolutely know becoming a B Corporation is for them and want help with the process. She also explains that some companies reach out if they try to get certified and realize they don't have all the documentation they need. She is passionate about helping more companies and encourages anyone to reach out for a conversation to see how this works. It's not just a certification, it's a movement! Being a HAYVN member has help Jen find resources from other members and she's helping 2 members on their B Corporation journey! Connect with Jen Website Instagram LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Thought leaders are respected, sought after and ultimately pay less for marketing. How do you become a thought leader in your field? Join Sue Yasav, CEO and Founder of Marquette Marketing, as she goes through the steps to get known as a thought leader. See how a simple 5-Step Plan can set you up as a respected and sought-after thought leader that attracts and engages an audience. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices

It's never been more important to have a community of like-minded individuals that you can turn to. Co-host Nancy Sheed speaks with Amy Polacko, an entrepreneur and advocate for women empowerment. Amy has always been involved in strong savvy women programs and is currently running her business, Freedom Warrior. Amy's inspiration for this program began when she started her journey as a divorced, single mom. She believes when women take their power back, after a divorce or a toxic relationship, true healing can begin. She shares how to find a community that can help you. She explains that there is power in being part of a group where you can contribute and get be helped by others. There's more than one kind of group for women in transition and she encourages everyone to find one that fits you. Amy's group is always finding ways to help those in need and might be one you'd like to check out. What started as a support group has grown to a community of women from all stages and is paying it forward to others. Topics range from finances, careers, legal subjects, and even dating. A sense of belonging and the support (of a group or community) can help to overcome trauma by way of practicing empathy. To Amy, discovering one's life purpose is the first step to helping other women achieve their full potential. Finding what gets their heart racing every morning and from there, take solid action steps. The culture of support has existed within the HAYVN community from the beginning. One example, the HAYVN book group, has discussed empathy and raising people up. It's a safe place to grow, make connections and try new things. Book recommendations: The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma By: Bessel van der Kolk What Happened to You? Conversations on Trauma, Resilience, and Healing By: Bruce D. Perry and Oprah Winfrey The Listening Path: The Creative Art of Attention - A Six Week Artist's Way Programme By: Julia Cameron Connect with Amy Website Facebook Group Email Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's connected and digitized world, every brand must focus on creating great content to get noticed. Join Sue Yasav, as she goes through proven strategies to create content that attracts and engages. Strategies discussed include brand voice, differentiation, adding value and storytelling. We will delve into examples and best practices from leading content creators to instantly set you up for a successful content strategy. Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com Learn more about your ad choices. Visit megaphone.fm/adchoices