A great value proposition is relevant, differentiated and credible. It perfectly combines the strengths of a brand, with competitor gaps and customer needs. But how do you know if you have the perfect value proposition for your brand? Join Sue Yasav, the CEO and Founder of Marquette Marketing, as she goes through proven steps to create the value proposition and positioning statement for your business. Use the concepts from this podcast to inspire action with your brand positioning.
Sue Yasav is a marketing expert and the CEO and founder of Marquette Marketing, focusing on marketing strategy, positioning and content for small and medium-sized businesses and startups. You can contact Sue at sue@marquettemarketing.com. Website: www.marquettemarketing.com
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