Nudge

The podcast dives into the intriguing world of behavioral science and the challenges of replicability in research. It explores social proof's powerful influence on listener engagement and marketing strategies. The host reflects on personal experiments, revealing surprising results, such as the sudden drop in newsletter subscriptions after a big ad campaign. Tantalizing case studies highlight how social proof can shape consumer behavior, making it clear that even great minds have fallen for its sway. Tune in for insights that can grow any audience!

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online. Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job. Melina’s book: https://amzn.to/3iP5ITE Get a free chapter: https://thebrainybusiness.com/nudge Melina’s podcast: https://thebrainybusiness.com/podcast/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Throughout our lives, we’re taught to think rationally. We’re taught to consider the evidence. To make forecasts. To follow the economic models and stick with the trend. This rational thinking is a core part of our education, our government policies, and our businesses. But in a world where everyone thinks rationally, it can pay to think irrationally. At least that’s what my guest Rory Sutherland thinks. Listen to Rory explain how to improve train travel and get people to wear masks, all by thinking counter-intuitively. Rory’s book Alchemy: https://amzn.to/3chAK3u The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

We’ve all heard advice on beating anxiety. We’re told to vent our frustrations, to break down and analyze the problem, sometimes we’re told to try and forget about it or move on. But what does science say? Today I’m joined by Ethan Kross, author of the national bestseller Chatter. We discuss the surprising truths about beating stress and anxiety. Ethan's book Chatter: https://www.ethankross.com/chatter/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Ethan Kross, a bestselling author and award-winning professor at the University of Michigan, dives into the science of stress and its impact on our lives. He shares intriguing insights into 'chatter'—the inner voice that can both help and hinder us. Kross reveals three effective strategies to manage stress, including techniques like distant self-talk and the importance of rituals. He emphasizes re-framing our perspective during tough times to regain control over our thoughts and improve mental well-being.

Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.  Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

As little as 16% of marketing is remembered and recalled successfully. That means that as much as 84% of marketers’ work is wasted. To capture consumer’s attention we’re told to stand out. To be different. But how? In today’s show, Louis Grenier explains how to be radically differentiated - to capture attention and grow your business. Louis' podcast: https://www.everyonehatesmarketers.com/podcast Louis' newsletter: https://www.everyonehatesmarketers.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

You might be surprised to learn that a 5/5 star review isn’t the best, or that an imperfect cookie tastes better. The science behind this weird phenomenon is the Pratfall Effect. In this episode I chat to Joseph Marks about how the effect improves ads, wins court cases and can help you get a second date. The Science of Marketing Course: https://scienceofmarketing.teachable.com Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list