Nudge

There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listLisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/

Harry Dry, founder of marketingexamples.com, shares his insights into clever and impactful marketing strategies. He highlights memorable campaigns like Wordle's viral success and Hinge's unique connection-driven branding. Harry delves into creative examples from brands like Heinz and NordVPN, showcasing how simplicity and personal branding can captivate audiences. He also discusses the innovative experiences from restaurants and identity-driven campaigns, proving that a unique approach can set a brand apart in a crowded market.

In this engaging discussion, Jason Collins, a behavioral and data scientist specializing in consumer financial decision-making, dives into the pitfalls of applying behavioral science in marketing. He shares his own experiences with unsuccessful nudges, revealing how an ill-fated email campaign cost him subscribers. The conversation highlights the replication crisis in behavioral economics and the complexities of translating lab findings to real-world applications. Plus, Jason encourages a thoughtful approach to testing strategies and the importance of evaluating social proof in advertising.

When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and Alex Chesterfield on the science behind changing someone's mind. Listen to learn why facts don't win arguments, how asking questions is a mind-changing superpower, and the proven tactics to change minds. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsSign up for the newsletter: https://www.nudgepodcast.com/mailing-listPoles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash.Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsSign up for the newsletter: https://www.nudgepodcast.com/mailing-listPoles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listJoin me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o

Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap.Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/245c851bdeThe Science of Marketing Course: https://scienceofmarketing.teachable.com

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/e3a28121c1 The Science of Marketing Course: https://scienceofmarketing.teachable.com