Nudge

Sam Tatam, Head of Behavioural Science at Ogilvy, argues that true innovation comes from building off other good ideas. He explores how nature can inspire innovative solutions. The podcast discusses borrowing ideas from different fields, psychology-based marketing, and the concept of signaling in nature and human society.

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Question one: https://imgur.com/a/EmYmJPyQuestion two: https://imgur.com/DnrsQxVQuestion three: https://imgur.com/a/mZFmaooMaddie’s book Change for Better: https://bit.ly/37gTdyuFollow Maddie on Twitter: @maddie_croucherSign up to the Nudge newsletter: https://www.nudgepodcast.com/mailing-list

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Karla's website: https://kstarr.com/Karla's substack: https://substack.com/profile/873539-karla-starrSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/Pete's Twitter: https://twitter.com/pete_dyson Learn more about Pete's work: https://www.transportforhumans.com/Phill's Twitter: https://twitter.com/p_agnewSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-listThe Rock Paper Scissors paper: https://arxiv.org/pdf/1404.5199v1.pdfIPA paper on checking your fire alarms: https://bit.ly/3h8K0tqMy fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz

Caitlin Burgoyne, CEO of Customer Camp, shares insights on behavioral science that she wished she learned in business school. She discusses the power of incremental requests to boost engagement and how recency bias can shape marketing strategies. Caitlin explains loss aversion, illustrating its significance in decision-making with compelling examples like Amazon Prime's tactics. Discover how understanding these concepts can transform marketing approaches and lead to better customer experiences.

Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it.Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Vanessa’s book: https://www.vanessabohns.com/The Amazon link to Vanessa’s book: https://amzn.to/3KOtxXWFollow Vanessa on Twitter: https://twitter.com/profbohnsSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In this engaging discussion, Professor Vanessa Bohns, an expert in social influence from Cornell University, reveals the surprising ways we underestimate our own impact. She tackles the 'liking gap,' explaining how we often think others don’t like us as much as they actually do. Bohns shares insights on how our beliefs shift based on our audience and highlights the innate influence we possess in social settings. Tune in for a fresh perspective that will change how you view your own social interactions!

Why do we remember the first thing we see or hear? Dive into the primacy effect, which reveals how initial impressions shape our perceptions. Discover why starting with good news is a winning strategy and how this insight can boost sales. Learn how the order of information impacts decision-making and memory recall, from marketing pitches to everyday choices. Unearth the intriguing quirks of human judgment that can tip the scales in competitive environments.

Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless.Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-listLisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/