Nudge

Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try.  The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Read Priceless by William Poundstone: https://amzn.to/3zh0wzJ

Wondering why your latest product won’t sell? Well it might be due to lazy, scared and overwhelmed consumers. These are the three big barriers stopping customers from making a change and buying your product. In this episode, my guest Bri Williams talks through her model for behavior change highlighting some crucial marketing tips. Bri’s website: https://www.briwilliams.com/ Bri’s Influencing Action Course: https://www.briwilliams.com/about-influencing-action-course The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Customers lie all the time. In fact, we all lie, often without even knowing it. When asked, 25% of high school seniors say they’re in the top 1%. Often talking to customers can lead to bias, unreliable results. So my latest guest has a solution … stop talking to customers. Today, Adam Ferrier and I discuss why companies like Apple and IKEA don’t listen to their customers and how market research can make your brand bland. Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa Adam’s Agency Thinkerbell: https://www.thinkerbell.com/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago. Tim’s website: Timash.com  Tim’s book: Primalbrain.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Following the 2018 Cambridge Analytica scandal, commentators began to claim that highly targeted personalized ads had helped swing the 2016 election in Trump’s favor. In this episode, I speak to Patrick Fagan, a former Cambridge Analytica employee to discuss whether personalized ads work, what effect advertising has on our life satisfaction and why digital advertisements may be an improvement on traditional marketing. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

What is the best way to learn about someone's personality without meeting them. Is it by talking to their spouse? Or is it by looking at their Facebook profile? Research suggests that Facebook knows more about our personality than our closest loved ones. Data about each of us on Facebook can be used to predict our behavior helping marketers learn what we buy, what we like, and what we believe. But how much of this is science fiction? To figure that out, I chat with Patrick Fagan, former Lead Psychologist at Cambridge Analytica about the power of online data. Patrick's book #Hooked: https://amzn.to/3pihg4d Patrick's website: https://www.patrickfagan.co.uk/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

For many, marketing is about getting as many people as possible to sign up for your product or service. It’s about getting people through the door. However, that’s just part of the process. To run an effective business you have to make sure the customer sticks around and you have to make sure you attract the right customer. In this episode, Ramli John walks through his tips to help customers onboard and keep them hooked on your product. Ramli’s podcast: https://growthtoday.fm/ Ramli’s site: https://ramlijohn.com/ Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots. April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome Follow April on Twitter: https://twitter.com/aprildunford Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list