

All Things Book Marketing
Smith Publicity
The Smith Publicity 'All Things Book Marketing' podcast explores all facets of book publicity and book marketing, with great expert guests sharing vital information for both authors and publishers.
Episodes
Mentioned books

Feb 22, 2021 • 32min
Author Explains How She Took Control of Her Marketing and How it Paid Off
In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid.

Nov 20, 2020 • 27min
Book Launches in the Virtual World and eBook Promos: With Corrin Foster of Greenleaf Book Group
We talk with Corrin Foster, director of marketing and branding at Greenleaf Book Group, about virtual book launches, eBook promos and connecting with booksellers.

Nov 10, 2020 • 36min
How to Work with a Book Distributor - With Bailey Davis of Ingram Content Group
In this episode, we talk with Bailey Davis of Ingram Content Group about key questions a publisher should answer before entering a contract with a distributor, some of the services that a distributor can provide and activities and initiatives a publisher should keep their distributor updated on.

Oct 16, 2020 • 34min
The Importance of Your Community: What Authors Need to Know
In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.

Oct 5, 2020 • 35min
Your Author Brand: How to Develop It & Why It's Crucial
In this episode, we talk with Kait LeDonne, the founder of LeDonne Brands, a personal and author brand agency, about building author and executive personal brands using content marketing strategies through social media.

Aug 31, 2020 • 32min
Morgan James & How They are Changing Publishing - Part 1
We talk with David Hancock - Wall Street Journal & USA Today bestselling author and the founder of Morgan James Publishing about how they are disrupting the publishing world! NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing

Aug 31, 2020 • 21min
Morgan James & How They Are Changing Publishing - Part 2
We continue our conversation about Morgan James with Bethany Marshall, who has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message to share.

Jul 29, 2020 • 34min
COVID-19 Lessons and the Future of Publishing
This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.

Jul 10, 2020 • 28min
New and Emerging Alternative Publishing Routes
On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company's unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID will have on the future of the industry.Publishizer is a book crowdfunding platform and literary agency that matches authors with publishers. Authors write proposals, readers pre-order copies, and publishers express interest to contact authors. Publishizer queries publishers based on criteria such as: book category, proposal quality, and pre-order copies milestones at the end of the campaign. The author receives a range of offers, and selects the best one..

Jun 12, 2020 • 59min
How Authors Can Effectively Use Social Media
We talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews.Anna LeBaron began launching books when she rogue-launched Jen Hatmaker’s "For the Love." Since then, she’s launched more than 80 books, including nine New York Times Best Sellers. In 2017, she launched her own debut title, The Polygamist’s Daughter: A Memoir. Anna’s clients span the spectrum of publishing platforms, from first-time authors to seasoned authors, from traditionally published books to independently published books. Using an intuitive approach to social media and a redefined perspective of what it means to build a platform, she helps authors understand how to make a splash by reaching the widest audience, maximize the number of reviews they receive from readers, and put their book cover and title in front of as many people as possible-- all while having FUN along the way.


