All Things Book Marketing

In a wide ranging and information-packed conversation, writing coach and mentor Tiffany Hawk talks with Dan, discussing various elements of the writing and publishing process. From book proposals for agents and developing a compelling book, to book sales and different publishing models, this episode is perfect for all types of authors. Whether self or traditionally published, fiction or non-fiction and for writers any stage of a publishing journey, Tiffany's insights, tips and guidance are invaluable.Tiffany Hawk is a traditionally published author and writing coach who helps aspiring writers “go pro.” Her clients have finished books, landed agents, won awards, self-published, and traditionally published with big New York presses. No matter how a client reaches readers, she wants their book to be as good as what you see on the front tables of bookstores. Tiffany is a former flight attendant and the author of Love Me Anyway, a darkly funny novel about coming-of-age at 35,000 feet, published by St. Martin’s Press. She has an MFA from UC Riverside, several years’ experience as an editor at Maggie award-winning Coast magazine, and her essays and stories have appeared in such places as The New York Times, The Los Angeles Times, CNN, Story Quarterly, The Week, National Geographic Traveler, and on NPR’s “All Things Considered.”

Dan talks with an old Smith Publicity friend, Pete McCarthy. Pete, a renowned and widely respected publishing industry thought leader, discusses a fascinating and important aspect of publishing that every author and publisher should know - data. He explains elements of book marketing and promotion many don't consider such as using industry metrics and book buying data to create pinpoint campaigns that can propel book sales and author brands. He offers insights into audience-centric, data-informed technical and creative book promotion that you won't hear anywhere else! Other topics covered include author and publisher social media tactics, how the pandemic has changed the publishing industry and why every author and publisher should know the premise of the movie "Moneyball." Pete is Director Consumer Insights at Ingram Content Group where he is responsible for software and services that help publishers reach consumers. He has over twenty-five years of publishing experience, ranging from executive positions with Penguin and Random House to consulting and co-founding a marketing start-up, which was acquired by Ingram in 2018. He brings a strategic and technical approach to marketing and selling content and books at scale.About Ingram Content GroupThe world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand,

Renowned communications expert Beth Noymer Levine talks with Dan Smith in an engaging, insightful and fun interview. She offers essential tips for authors, experts and anyone trying to convey messages how to effectively engage audiences for maximum impact. From media interviews and public speaking to motivating and connecting with colleagues and employees, Beth provides indispensable advice. Learn how to professionally and seamlessly promote your book when speaking with hosts and audiences, and how to bond with audiences of all types.A must-hear discussion for authors, experts, business leaders and everyone who wants to expertly communicate their message.About Beth:Coaching people to use their brains before their mouths is the sole focus of Beth Noymer Levine’s work at SmartMouth Communications. After more than a decade in PR, IR, and Corporate Communications in New York and Atlanta, Beth established SmartMouth in Salt Lake City in 2005 to offer Speaker Coaching, Presentation Skills Training, Media Readiness™ Training, and related services. Beth is the author of the award-winning book "Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World." She is also the creator of the mobile app, SmartMouth Public Speaking Toolkit, and a suite of Communication and Presentation Skills courses offered online through Udemy, OpenSesame, and GO1.com. Beth has lectured and taught at the Tuck School of Business at Dartmouth, the University of Utah, and New York University. In 2015, Beth was one of Utah Business Magazine’s "30 Women to Watch.” She has been featured in Forbes, Harvard Business Review, the BBC, The Wall Street Journal and is a regular contributor to Forbes.com. Reach Beth at: www.smartmouthcommunications.com

In this episode Dan Smith speaks with renowned entrepreneur, speaker and publishing consultant Josh Steimle. They discusses how entrepreneurs, consultants, and business owners of all types can write and publish a book and use it to enhance their expert brand, attract new clients, secure speaking engagements and much more. Other discussion points cover how to use social media to build your expert brand, the power of LinkedIn and the emergence of TikTok as a powerful marketing platform.Through his company Published Author, Josh helps entrepreneurs write and publish nonfiction books they can leverage to grow their businesses. He's a TEDx speaker and he or his writing have been featured in more than 300 articles in two dozen publications including Inc., Forbes, Fast Company, TechCrunch, CNN, and Time.

We discuss the various paths to publishing with Jenn T. Grace, Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing 60+ books that share the stories of others, Jenn has written six, including her memoir, House on Fire (September 2020).

Our guest is Joshua Demarest, Executive Director at CatStone Books. CatStone Books is a non-profit publishing company that specializes in publishing minority voices in speculative fiction. In addition to publishing novels, CatStone publishes the pro-rate short fiction market Pharos Magazine. CatStone offers the annual Samuel R. Delany Fellowship, a $10,000 grant to one author per year from a diverse background. They also run a school donation program that gives away over1500 books to teachers and school libraries in impoverished districts across the U.S., as well as Wink BC, a book club for blind and visually impaired readers.www.catstonebooks.com

We talk to Peter Winick, host of the "Leveraging Thought Leadership" podcast and founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

We talk with Stephanie Chandler, the author of several books including "The Nonfiction Book Publishing Plan" and "The Nonfiction Book Marketing Plan,:" about how authors can market their nonfiction book, manage their network and using Amazon ads to become a bestseller!

To celebrate National Library Week, April 4-10, we talk with Shazia Zaman, an Adult Services Librarian about finding diverse author voices, how to work with librarians and how to support your local library.

Listen to Brian Jud, author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company discuss special sales, bookstore sales, bulk sales and how to get your book in front of key buyers.