All Things Book Marketing

In this episode, we talk with John King, host of the popular creative writing podcast, "The Drunken Odyssey." John and I discuss how he selects his guests, what he looks for in a book to feature on his show and what authors should know about how podcasts are produced.

In this episode, we talk to Smith Publicity Vice President Marissa Eigenbrood about what authors can do to pivot in the "new new normal," tips they can do right now to engage with their network and the big question: should they delay publication of their books.

In this episode, we talk with author, speaker and publishing veteran Dean Karrel about navigating the new normal in the middle of the COVID-19 crisis, digital learning platforms, shifting from in-person events to web events and how to change your plans during these tumultuous times.

In this episode, we talk with media trainer and former news producer Paula Rizzo on the best ways authors can work with media trainers, how to practice and prepare for an interview and some tips on the best practices when working with the media.

In this episode, we talk to literary agent Lynn Johnston about how authors can work with agents, what they can do to get noticed and published and other tips and tricks including the importance of platform, social media and author websites. Lynn talks about trends she is seeing and we can can expect publishers will seek in 2020.

In this episode we talk to Sarah Miniaci, Senior Book Publicist and business development associate at Smith Publicity and gets her take on the various options for authors to publish their book - traditional, hybrid or self and the pros and cons of each.Sarah has vast experience working with authors published through all options and has in-depth relationships with contacts at some of the major traditional publishing houses as well as leading hybrid publishers.From book marketing planning, budget, author promotion and all facets of having a book published, Sarah's offers outstanding insights and tips that all authors should hear!

We talk to Ashley Mabbitt, who has been in foreign rights in publishing for nearly 20 years. We discuss the Frankfurt Book Fair, what questions authors should be asking about foreign rights, what markets are growing fastest and how foreign rights has changed in the last 5 years.

Author Maureen Joyce Connolly, author of "Little Lovely Things," joins the pod to talk about book promotion, author promotion, social media and how to effectively promote a novel. Maureen takes us on her journey to becoming an author, building a brand, engaging with readers and working with a publicist.

Dan Smith and Vice President of Publicity Mike Onorato discuss the similarities and many differences in publicizing and promoting a book in 1999 versus today. From how media are pitched, publicist resources and media landscape to new publishing models and book marketing strategies, their conversation offers fascinating insights into 20 years in the publicity industry.

Do you Really know what a book publicist does? What is behind all of the "pitching" and media contacts and relations skills you hear about? Michela DellaMonica, Smith Publicity Team Manager and star publicist takes you behind the scenes and reveals what really goes on behind the scenes where the publicity magic happens!