The Playbook With David Meltzer

On this episode, I gave a talk to the University of California, Irvine Sports Business Association on how to get your dream job. This episode will resonate with a lot of you who are just starting their career, or those who are looking to transition to a different profession or industry. Don't limit your point of entry, careers are built on a combination of skills and knowledge, not the industry or vertical you currently sit in.Timestamps:0:49 - when know what you want, it instantly becomes a possibility3:07 - when you attach your happiness to an outcome based on time, that time will never come7:57 - if you don't want it bad enough, somebody else does11:17 - jobs vs industries13:22 - live your life with passion, purpose, and profitability

Today’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand. When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest.Timestamps:3:40 - Not everyone needs a brand to be successful6:14 - Brands evoke emotion and people buy on emotion for logical reasons7:34 - The clarity of your brand’s message10:45 - Why Disney’s 75 year old content still wins today11:30 - How are people going to access your content?17:12 - What’s the objective of your brand?18:47 - We study history to predict the future20:45 - How to monetize your brand and ask your audience to buy23:00 - What made me a great salesperson23:45 - Why Apple is the best at monetizing their brand28:02 - If you can’t quantify your own value, you aren’t ready to sell35:45 - People aren’t willing to pay for things that they can get for free38:23 - Can someone else be the face of your brand?42:40 - Spokesperson vs the brand46:18 - How to amplify and perpetuate your brand

Mike Massimino, Senior Advisor at the Intrepid Museum, talks about how he had given up on his dream of being an astronaut before being inspired by the movie The Right Stuff to keep chasing his dreams. Massimino discusses topics such as his work on the Hubble Space telescope and how his time in space has influenced his views on time and spirituality.Massimino and host of #ThePlaybook, David Meltzer, share insights on topics such as how to handle risks and associated fears, whether there is extraterrestrial life in the Universe, and why it is harder to be an astronaut than a Hall of Fame athlete.

Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content.On this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on: [2:14] Why word-of-mouth was so important to the marketing of the UFC [3:58] Some of the advantages that Combate Americas holds over its competitors [18:40] How storytellers should use the power of emotion when marketing athletes [21:14] What he would choose for his senior quote if he had to pick it today

Hey podcast listeners! Today's episode is a response to the question "how do you deal with the fear of the unknown?" Don't forget to text me 949-298-2905 to be the first know when I'm in your city hosting open session Q&A meetups.Timestamps:[1:44] - Look for the positive perspective in everything[6:26] - Why I was afraid to ask for help

Hey podcast listeners, today's episode features four strategies you can immediately implement to maximize your side hustle or increase revenue streams for multiple businesses.This audio is from a recent meetup in Kansas City, make sure you text me (949) 298-2905 to receive notifications for all future meetups when I'm in your city.Timestamps:[1] 1:24 - The Power of 64[2] 4:55 - The Vertebrae Approach[3] 7:15 - Stimulate Interest[4] 8:57 - Ask & Attract

Scott Allan, SVP and Global General Manager of Hydro Flask, talks about the evolution of hiscareer, which was influenced by an uncle who was both an engineer and an entrepreneur. Allandiscusses what he learned about engineering through education and internships, and what itwas like taking a sales job after graduation.Allan and David Meltzer, host of #ThePlaybook, cover topics such as seeking out experiencedemployees to learn more about a career or industry, when to divert from the career plan that youhave laid out, and how Scott uses his education and Silicon Valley experience to help grow theHydro Flask brand.

On this episode of #ThePlaybook, Daina Trout, Co-Founder and CEO of Health-Ade Kombucha, chats about:  Why a change of circumstance means you need to learn to play a “new game” [3:38] What drove the founders to start Health-Ade [4:55] Handling challenges with manufacturing and capital needs in the company’s early years [9:56] Her future goals for the Health-Ade brand, including getting into every fridge in America [16:26]

Scott Deviney, President and CEO of Chicken Salad Chick, provides insights on the origins of the restaurant, his approach to finding franchisees who are aligned with the company’s goals and vision, and why a franchisee agreement is just like a marriage.Scott and host of #ThePlaybook, David Meltzer, share their thoughts on topics such as the brand’s goal to make a positive impact on everyone who walks into a store, how to land a “dream job” in sports, and what the Chicken Salad Chick team looks for in terms of capital requirements and real estate opportunities. The pair also talk about instilling a “team-first” mentality, as well as how to communicate and reinforce company values.

Hey everyone - on today's podcast is a conversation I had with my new "neighbor" Gary Vaynerchuk. If you take one thing away from this episode, I hope it's making the right decision to be happy. Remember, we don't have to do anything, we get to do everything.11:35 - My ultimate goal from creating content and building a brand15:00 - I'm not happy all day, but I'm happy everyday18:05 - We have to make the choice to be happy20:00 - How I made 7 figures in 9 months after graduating law school23:20 - The mindset of decision making25:00 - My content strategy