Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content.
On this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on:
- [2:14] Why word-of-mouth was so important to the marketing of the UFC
- [3:58] Some of the advantages that Combate Americas holds over its competitors
- [18:40] How storytellers should use the power of emotion when marketing athletes
- [21:14] What he would choose for his senior quote if he had to pick it today
The Playbook With David Meltzer