GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
May 28, 2020 • 44min
15 - Know Your Audience | Inside Selling with Josh Braun
Chris Walker joins Josh Braun on Inside Selling to talk about how a company can truly be customer-centric. Josh identifies a missing piece in terms of one's ability to get higher converting cold email responses, call responses, meetings, revenue, etc. That missing piece is not knowing your customer well enough. Many companies claim to "know" their customer, but the extent to which they know their customer is through buyer persona documents that are filled with buzz words. Unless you truly know your audience, how they talk, and how they think, your message is not going to resonate.
May 27, 2020 • 50min
14 - Do you need an SEO agency? | Demand Gen Live S1 x10
On this installment of Demand Gen Live we tackle MANY live questions and requests including...YouTube pre-roll and how to evaluate video success, Gaetano's candid analysis and thoughts about SE0 agencies, and whether or not marketers should be compensated based on revenue.
May 26, 2020 • 38min
13 - Create content that resonates with your audience | Aspireship Interview
Chris is interviewed at Aspireship where he discusses how his methodology is different than some of the traditional B2B demand generation tactics, such as trade shows, direct mail, and excess outbound sales activity. Chris shares his thoughts on better ways to communicate with people, which consist primarily of content marketing with effective distribution.
May 20, 2020 • 1h 9min
12 - Demand Gen Waterfall | Demand Gen Live S1 x09
Chris Walker and Gaetano DiNardi break down the different elements of the SiriusDecisions Demand Waterfall. They go into depth and answer live questions about third-party content syndication and SEO.
May 19, 2020 • 37min
11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King
Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their Ideal Customer Profile (ICP) from a perspective that goes beyond simply observing sales conversations. They discuss things every marketer can do to gain customer insights that will help guide content creation, and Chris shares strategies that allow you to optimize for metrics that matter, such as qualified pipeline revenue, sales cycle length, and win rate.
May 18, 2020 • 53min
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman
Last week, we joined Katrina Fuhrman on Winning Wednesdays to talk about how to put your best foot forward when marketing to a select number of prospects. Chris shared his take on the difference between inbound and outbound qualified leads, providing content that speaks to the prospects’ interests, and what an optimal sales funnel looks like.
May 15, 2020 • 40min
9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King
In this episode of State of Demand Gen, Chris Walker joins Kevin Mulrane and Travis King to share the demand gen channels and tactics he is currently running with full confidence. He shares tactical advice on optimizing for revenue (not leads), how to best use content, and what is working in regards to paid social.
May 14, 2020 • 1h 3min
8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08
Times are tough and you're being asked to make some cuts to your marketing budget in an effort to weather the storm. So what goes, what stays, and how can you best reallocate your budget? Today we share the top few line items you should be taking a second look at.
May 11, 2020 • 1h 4min
7 - Paid Social vs. SEO | Demand Gen Live S1 x07
On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week live on Tuesday nights. Link to register here.
6 snips
May 8, 2020 • 1h 11min
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06
On this week's installment we redefine content strategy (with real examples) and unveil marketing automation do's and don'ts.
