GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
15 snips
May 7, 2020 • 1h 11min
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05
On this installment of Demand Gen Live, we share insights regarding LinkedIn advertising in the B2B space and discuss best practices for distributing your content.
May 6, 2020 • 57min
4 - Execution Drives Better Strategy | Demand Gen Live S1 x04
In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it will have on your expertise, but also to stay aligned with the strategy and help it evolve and grow. Join our community of marketers every Tuesday night to participate in the live Q&A and chat. Link on the Refine Labs YouTube channel, under any of the Demand Gen Live videos.
May 1, 2020 • 1h 21min
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content strategy on this week’s episode of Demand Gen Live.
4 snips
Apr 30, 2020 • 1h 6min
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02
The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth here on building a multi-channel digital advertising strategy and distinguishing between intent channels and awareness channels in B2B Demand Gen.
12 snips
Apr 29, 2020 • 1h 21min
1 - B2B Demand Generation | Demand Gen Live S1 x01
The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and other metrics to measure demand gen performance.
