The How of Business - How to start, run, grow and exit a small business.

Using Publicity & Public Relations to grow your small business. Entrepreneur & author Sharon Bolt is our guest. She shares her interesting entrepreneurial journey (including transitioning from the corporate world to becoming her own boss), tips & advice for starting & running a small business, and how small businesses can use publicity and public relations to grow - including writing an effective press release. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Funding your small business with Tiffany C. Wright – entrepreneur, business adviser, author. She shares her story of transitioning from a successful corporate career to becoming her own boss, and experience and insights on funding a small business. She is the author of several books: "The Funding Is Out There! Access the Cash You Need to Impact Your Business", "Solving the Financial Equation: Financing Solutions for Small Businesses" and "Help! I Need Money for My Business Now". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Covering you small business assets with attorney Lin Eleoff. Lin is an entrepreneur, internet business attorney, life coach and author. Lin shares her entrepreneurial journey, and valuable internet legal guidance for small business owners. She is the founder of CoverYourAssetsOnline.com, offering a Do-It-Yourself Legal Toolkit so that entrepreneurs can protect not only their business assets but their homes, cars and investment. We may think it could never happen to us, but as she says "the smaller the business the bigger the risk." Lin is the author of "Gutsy Glorious Life Coach", an Amazon bestseller that pulls back the curtain on what it's really like to start a coaching business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Growing your small business, hiring employees, and managing a remote workforce with David Nevogt. He is an entrepreneur and co-founder of Hubstaff.com – helping businesses track when and what their employees and contractors are working on. He shares the story of transitioning from a corporate job he did not like, to starting his first side-business, and eventually becoming his own boss. He also explains the personal sacrifices he's had to make, and how he started small and bootstrapped his current business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Building your personal brand to help you grow your small business. Julie Broad is an entrepreneur, real estate investor, speaker, trainer and author. He latest book is "The New Brand You - Your New Image Makes the Sales For You". She also shares her entrepreneurial journey, her perspective and experiences with sales, and other tips & advice to help you start and grow your business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Crafting an effective pitch for your small business. John Livesay is the "Pitch Whisperer" and helps entrepreneurs develop and refine their pitch to get funded. John is an entrepreneur, podcaster, coach, and author of "The Successful Pitch". He gives startups the pitching secret to become irresistible to investors. When John works with startups, they become master storytellers so that they can inspire investors to join their team. An effective elevator pitch is not just about securing financing - it's also valuable and important for all entrepreneurs to be able to effectively and succinctly explain and promote their business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Overcoming fear, finding your sweet spot and other tips & advice for small business owners. Angus Nelson is a life coach, author, speaker, podcaster and innovation consultant. He shares his truly unique entrepreneurial journey, dealing with and overcoming fear, finding your sweet spot in life and business, and other tips & advice for entrepreneurs. "Fear is an invitation to a new echelon." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Trust-Based Marketing through Endorsements, Testimonials & Reviews for your small business. Doren Aldana is an entrepreneur and marketing expert, and founder of True Trust Marketing and the Testimonial Engine – automating the process of getting great reviews from your customers. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Starting & growing an eCommerce business with Nathan Hirsch. He is the founder and CEO of FreeeUp.com, which helps small business owners with outsourcing to remote workers online. He shares his entrepreneur journey, from starting his first business in college to launching his current company. He explains some of the keys to his success in life and business, including partnering to compliment what you are good at. "I don't try to make my weaknesses my strengths." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Improving & accelerating small business performance. Chuck Gumbert is an entrepreneur, business mentor & coach, and he is known as The Turnaround Specialist. He helps his clients improve their businesses by accelerating performance. He shares his life journey from serving as a navy fighter pilot to becoming his own boss. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)