

The How of Business - How to start, run, grow and exit a small business.
Henry Lopez
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Episodes
Mentioned books

Feb 6, 2017 • 48min
80: Entrepreneur Insights with Jonathan Rivera
Small business insights from Serial Entrepreneur Jonathan Rivera. Stories from his journey to business success (including previous business failures), successful podcasting, and other tips & advice for small business owners. Jonathan is the founder of The Podcast Factory, and is the King of Podcasting! He helps business owners reach more customers through podcasting. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 6, 2017 • 44min
79: Digital Marketing with Joe Apfelbaum
Digital Marketing & Social Media for small business. Joe Apfelbaum is an entrepreneur & co-founder of Ajax Union - a digital marketing agency that helps companies generate leads online. He shares his entrepreneurial journey, insights on starting & growing a business, social media and digital marketing for small business, and other tips & advice. He also explains how he overcame his fear of public speaking, the important of adding value for your ideal customer, and getting MOJO-vated! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Feb 6, 2017 • 57min
78: Growth by Referrals with Stacey Brown Randall
Growth by Referrals and productivity tips from Stacey Brown Randall. Stacey is a business owner and founder of Stacey Brown Randall and the Growth by Referrals program. She shares a unique approach to building your small business through referrals, and how to improve your productivity. "It's not about B2B or B2C – it's about H2H – Human to Human is where we build trust and become resources to our clients. Because it is at this place where cultivating referrals begins." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 30, 2017 • 48min
77: Entrepreneurship & Marriage with Tony DiLorenzo
Balancing entrepreneurship and working with your spouse. Tony DiLorenzo - entrepreneur, coach, author and podcaster – shares stories from his entrepreneurial journey, productivity & time management techniques, being in business with his spouse, and other tips & advice for business and personal success. "Life and entrepreneurship is a journey." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 30, 2017 • 46min
76: Pharmacist Entrepreneur with Alex Barker
Clinical Pharmacist, business owner, and business coach Alex Barker shares his entrepreneurial experiences, his 66-Day Experiments, and tips & advice for small business owners. Alex explains his approach to getting 10% better. He intimately shares his personal focus on eliminating his personal debt, so that he is in a better position to expand his business in 2017 and beyond. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 23, 2017 • 1h
75: Extraordinary Life & Business with Adele McLay
How to be Passionate & Extraordinary in Life & Business. Adele McLay is an entrepreneur, speaker, business growth strategist, adviser, personal branding strategist, investor and author. She shares her entrepreneurial journey, defining success, personal branding, and overcoming adversity. Adele is the author of "Big Profits - 12 Strategies to Substantially Grow Your Business Profits", and "Branded You - Hot to Stand Out in Business and Achieve Greater Profitability and Success". This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 23, 2017 • 46min
74: Product Marketing with Chris Deardorff
What is Product Marketing and why is it important for a small business? Chris Deardorff is a product marketing expert and founder of Market Compass, helping small businesses grow through optimizing their product marketing. Are you giving your customers a compelling reason to buy? Chris explains how it works and where to get started. His company also helps small business owner with marketing strategy and planning, positioning and messaging, and go-to-market execution. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 23, 2017 • 42min
73: Outsourcing to Grow with Ric Thompson
Outsourcing to grow your small business with Ric Thompson, founder of Done For You Solutions - an outsourcing company helping entrepreneurs and small business owners reclaim time, move their business forward and their bottom lines higher. Ric is also the author of "Outsource This Now: How to Triple Your Profits Through Smart Outsourcing", a #1 best seller on Amazon for Technology Outsourcing. He helps you answer the question: Can someone do it faster, cheaper or better than you? Ric shares his entrepreneurial journey, and outsourcing tips & advice for small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 16, 2017 • 41min
72: Start, Scale & Sell with Jason Swenk
Start, Scale & Sell your small business. Jason Swenk shares his entrepreneurial journey, building & selling a small business, the value of business systems, bootstrapping, and his tips & advice for business and personal success. Jason is an entrepreneur, digital marketing expert, and host of The Smart Agency Master Class Podcast, and The #AskSwenk Show. Jason leads JasonSwenk.com, a unique consultancy helping digital agencies start, scale, enjoy, and sell their digital agencies by applying the exact proven formula he used. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 16, 2017 • 53min
71: Buy It, Don't Build It! with Ace Chapman
Buy - don't build - your small business. Ace Chapman, a serial entrepreneur and author, shares his inspiring entrepreneurial journey, and why he believes it's better to buy an existing small business than to build one yourself. He considers himself a Deal Maker, not an entrepreneur. Ace also shares ideas on preparing your business for sale, and other tips & advice for small business and personal success. His business, Ace Chapman Business Acquisition Consultants, invests in and acquires small businesses, and works with individuals, small businesses, and private equity firms to buy income producing businesses that increase their income. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com


