

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Oct 9, 2020 • 14min
187: Our Community Went CRAZY... In The Worst Way
It's inevitable that you will have people who will disagree with decisions you make in your business. But what happens when they start a revolt? In this episode I'll give you the behind the scenes of a massive fallout that happened in our community... and how we turned it around. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/187

Oct 7, 2020 • 13min
186: $2.4 Million Dollars of NEW Recurring Revenue
Last year we missed a HUGE opportunity and we weren't going to let that happen again. The plan worked, generating $2.4M in recurring revenue. I'm going to tell you what happened in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/186

Sep 3, 2020 • 19min
185: What Do You Measure?
What do we measure in our business to ensure that we are growing every single year? I'm going to tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/185

Sep 1, 2020 • 17min
184: How To Create The Perfect Webinar
Creating the perfect webinar means you need to be deliberate about tweaking a few key areas and in today's episode I'll share how we're doing it right now for our software company. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/184

Aug 28, 2020 • 41min
183: How To Maximize Your Bottom Line With Online Courses
In every business we're always looking for ways to maximize our profit margins. And no matter what business you're in, there is an opportunity to do that with an online course. In this episode Amy Porterfield will walk us through how. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/183

Aug 26, 2020 • 17min
182: Navigating Overwhelm
It's been nearly TWO months since the last episode of the Marketing Your Business podcast. Why? I'll explain in this episode along with how to navigate overwhelm (because that's exactly what was happening for me). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/182

Jun 5, 2020 • 30min
181: Black Lives Matter
This episode has nothing to do with business but everything to do with business. Join me as I talk about what happened when I decided to get involved with the Black Lives Matter movement. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/181

Jun 1, 2020 • 53min
180: The BEST Way To Attract Highly Targeted (and Cheap) Leads That Buy
In this episode, you're going to discover how to quickly build your email list, generate cheap (but highly-qualified leads), and immediately convert those leads into paying customers and clients (even if you're starting from scratch). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/180

May 29, 2020 • 17min
179: The #1 Conversion Booster of All Time Is...
What's the number one conversion booster of all time? In this episode, I'm going to talk about the number one thing that's going to help you get more clients on the front end, and keep the clients you've got happier and paying month after month. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/179

May 27, 2020 • 14min
178: A Big, Gigantic Force That's Holding You Back... and How To Eliminate It
I've seen it over and over. There is something that could potentially halt your success in its tracks if you're not careful. I'm going to tell you what it is and how to eliminate it forever in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/178


