

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

May 25, 2020 • 19min
177: TRIBE Launch Debrief - What Happened and What Worked?
I was nervous and anxious because we do this launch one time each year. And this year it was happening in the thick of the COVID pandemic. Listen to this episode to find out what happened. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/177

May 22, 2020 • 25min
176: Creating Crazy Momentum From a Standing Start (Part 2)
Can you create momentum from a standing start? Heck yes you can and in today's episode, you'll hear from three people who did it and see how you can too! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/176

May 20, 2020 • 26min
175: Creating Crazy Momentum From a Standing Start (Part 1)
Often we'll hear an idea or strategy and think "oohh... that's good". The question is, do you put those ideas into practice? Today you'll hear from three people who took action on what was shared in episode 171. Prepare to be inspired! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/175

May 15, 2020 • 12min
174: My Embarrassing Hashtag Fail
I'm in the thick of our most successful promotion ever. And yet, something incredibly embarrassing happens, not once, not twice, but three times in front of thousands of people. My team could not believe what just came out of my mouth, and I'm going to share with you the entire story in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/174

May 2, 2020 • 18min
173: Why Memberships? Why Now?
People see my passion for membership sites and it's because of 3 very important reasons. In this episode I'll share why every business should have a membership starting TODAY! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/173

Apr 30, 2020 • 15min
172: Am I Too Old For This? (and other thoughts that keep you stuck)
A Facebook post in our community exploded with comments when someone mentioned "age". DO NOT let age, experience or anything else stop you. In this episode, I'll share 3 quick hacks to get you on track to creating a lot of momentum in your business (and your life). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/172

Apr 27, 2020 • 17min
171: A Super Simple Launch Strategy With Shockingly Good Results
If you've been sitting on an idea or have been "thinking" about launching something new, PLEASE listen to this episode. You'll thank me later :) Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/171

Apr 24, 2020 • 16min
170: What Makes a Great Membership?
Could you add a recurring revenue membership to your business? In this episode, I'll share three quick things that would immediately give it a green light. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/170

Apr 22, 2020 • 13min
169: Can a Smaller Audience Be An Advantage?
Can having a smaller audience actually be an advantage? You bet! And in this episode, I'll tell you why along with examples of people crushing it with tiny followings. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/169

Apr 20, 2020 • 23min
168: How To Sell Without Being a Slimeball
As business owners, we all need to sell. But nobody wants to sound like a slimeball. So how do you sell in a natural and authentic way without sounding slimey? I'll share my secret strategy that works like CRAZY in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/168


