

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Nov 4, 2020 • 16min
197: Shorter or Longer Payment Plans?
If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197

Nov 2, 2020 • 17min
196: 3 Reasons Why Someone Didn't Buy From You
In this episode, we're going to go back to marketing fundamentals. I'm going to give you three reasons why people don't buy, and how to improve these three areas to make sure it's inevitable they buy from you. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/196

Oct 30, 2020 • 21min
195: 5 Juicy Ideas For Any Membership Site Owner
This episode is jammed packed with juicy ideas for growing a successful membership. It's like being a fly on the wall hearing from our TRIBE mastermind with 6 and 7-figure membership site owners. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/195

Oct 28, 2020 • 14min
194: Behind The Scenes of Us Building a Brand
Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/194

Oct 26, 2020 • 22min
193: How To Raise Millions For Your Favourite Charity
We all want to do more good in this world, but the question is how can we use our business to raise money for our favourite causes? I'll tell you how we do it in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/193

Oct 23, 2020 • 13min
192: 3 Fast and Easy List Building Ideas
Our email list is the lifeblood of our business because that's who we get to sell to. But how do you grow your list? In this episode, I'm going to share with you three quick ideas that you can use right now to begin building and growing your list. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/192

Oct 21, 2020 • 14min
191: The Secret To Amplify Sales BEFORE You Start Selling
In this episode you'll discover a very simple (but tremendously powerful) strategy for amplifying results of any campaign BEFORE you actually start selling. And this strategy helped us sell our house in less than 48 hours. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/191

Oct 19, 2020 • 17min
190: How To Properly Scale For Maximum Success (and Minimum Stress)
What's the best way for you to take your idea and get it into the hands of as many people as possible? In this episode, I'll share how to scale up... the right way. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/190

Oct 16, 2020 • 20min
189: How To Get Featured In The Media (even if you're just starting out)
In this episode, I'm joined by Shelli Varela, and we're going to unpack how you can get featured in the media by using this very simple structure. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/189

Oct 14, 2020 • 15min
188: 3 Steps To a High Converting Offer
If you're wanting to make your next offer a big win, follow the 3 steps outlined in this episode. I didn't and it almost cost me. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/188


