

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Jan 26, 2021 • 9min
206: How To Compete With Free
In this episode, I'm going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206

Jan 13, 2021 • 12min
205: The 3 Foundational Elements of Success Online
If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205

Jan 11, 2021 • 35min
204: Everyone With Creative Ideas Should Get This Book
How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204

Dec 7, 2020 • 17min
203: Two Keys To More Momentum In Your Marketing
Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203

Nov 23, 2020 • 17min
202: High Level Thoughts For Every Entrepreneur
During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202

Nov 20, 2020 • 14min
201: How Do I Get More Traffic?
I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/201

Nov 13, 2020 • 26min
200: 200th Episode! Guests Share Best Marketing Strategy From 2020
What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200

Nov 11, 2020 • 13min
199: 3 Ways To Drive More Consumption Of Your Content
The reason we create content is we want to help people. So how do you ensure more people watch and listen? I'll give you 3 strategies in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/199

Nov 6, 2020 • 13min
198: The Back of a Napkin Test - Would You Pass or Fail?
In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198

Nov 4, 2020 • 16min
197: Shorter or Longer Payment Plans?
If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197


