

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Jan 22, 2018 • 13min
039: Clients For Life
A sad situation led me to reflect on three questions on what it takes to create clients for life. We spend so much of our life in our business that we have to keep these questions—and our answers—front and center. Get access to the full show notes by visiting https://marketingyourbusiness.com/39

Jan 19, 2018 • 14min
038: Win More Business with These Simple Stories
There are simple stories that you and I can share with our audience that make selling easy and effortless. But there are nuances to how and when to tell them. That's what this episode is all about. Get access to the full show notes by visiting: https://marketingyourbusiness.com/38

Jan 10, 2018 • 15min
037: How To Get The Attention of Top Influencers
How do you get on the radar of someone you want to do business with? I share three examples of how others have done it in this episode. Check out the full show notes by visiting https://marketingyourbusiness.com/37

Jan 8, 2018 • 16min
036: Top Marketing Podcasts of the Year
The Marketing Your Business podcast was a total experiment. The question is, did it work? I'm going to share what's worked so far with the podcast in this episode. I'll dig into the most downloaded episodes thus far, and some of the underrated ones that every business owner will want to check out! You can access the full details by visiting https://marketingyourbusiness.com/36

Jan 5, 2018 • 16min
035: Using Livecasts To Connect and Sell with Sonia Stringer
Without a doubt, streaming live video, like Facebook Live is one of the most powerful ways to connect with your audience. It allows your audience to see you visually, and it gives you an opportunity to build rapport, share amazing content, and promote whatever offers you've got going on. Today's guest, Sonia Stringer shares how she uses live video to create massive results in her business. Check out the full Q&A session with Sonia Stringer by visiting: https://marketingyourbusiness.com/35

Jan 3, 2018 • 17min
034: My Goals for 2018
My goals are all set! In this episode I share my business, personal, and charity goals for 2018. I love the beginning of the year, because it's an opportunity to hit the reset button and approach things from a fresh perspective. Every year, around this time, my wife and I go away, get a hotel room (no kids, no distractions) and we go through Michael Hyatt's Best Year Ever goal setting process. Ever since we started doing this, we've taken MASSIVE leaps and gains towards our biggest goals. This year, I set 8 goals (3 business, 4 personal and 1 for our charity). Today, I'm going to take you behind the scenes and share the goals in each of these areas of my life. What are your goals for 2018? I want to hear about them. Visit Facebook.com/StuMcLaren and leave a post that tells me your top 3 goals for the year! Show notes: https://marketingyourbusiness.com/34

Jan 1, 2018 • 9min
033: Transparency For The Win
It's amazing how a little transparency can lead to so much more success. In this episode I share an example that made a BIG impression on me, which resulted in leaving a big tip for the waiter who led with transparency. Get access to the full show notes by visiting https://marketingyourbusiness.com/33

Dec 29, 2017 • 8min
032: The Bad Just Got Worse
A bad situation gets worse and it brings up even more lessons for all of us when running our own business. Who knew there would be a sequel to episode 23's "The Worst Salesman Ever"? If you haven't heard that one, go check it out by visiting https://marketingyourbusiness.com/23. It was all about having one of the worst sales experiences of my life, when buying my Mini Cooper from a used dealership. And now, the story continues! Get the full show notes here: https://marketingyourbusiness.com/32

Dec 27, 2017 • 13min
031: Her First Sale!
She did it... she made her first sale! There is nothing more important for the entrepreneur than the first sale and I'll tell you why in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/31

Dec 22, 2017 • 16min
030: Running a Business Can Suck
I heard a couple entrepreneurs making excuses and it set me off. Buckle your seat belts because I get feisty in this episode. To access the full show notes, visit https://marketingyourbusiness.com/podcast/30


