Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books
Feb 14, 2018 • 14min
049: A Near Marketing Disaster
Imagine a HUGE promotion with thousands of people waiting... and then, the technology crashes. It happened and I share the backstory in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/49
Feb 12, 2018 • 8min
048: Ideas Are Worthless Without This
It's easy to think that ideas have tremendous value. Not true. If they don't have "this", they are worthless. Find out more in this episode! Get access to the full show notes by visiting https://marketingyourbusiness.com/48
Feb 9, 2018 • 10min
047: An Absolutely Stupid Downsell Offer
We all want to maximize sales. But don't make stupid offers at the expense of your best customers. In this episode I share an example of a classic downsell mistake. Get access to the full show notes by visiting https://marketingyourbusiness.com/47
Feb 7, 2018 • 10min
046: Sometimes Marketing Promotions Will Flop
You will face tough times as an entrepreneur. But if you have this one characteristic, you'll get through on top. Get access to the full show notes by visiting https://marketingyourbusiness.com/46
Feb 5, 2018 • 11min
045: A Simple Copy Tweak For Better Results
In this episode I outline a couple of tweaks that make a BIG difference to the performance of any sales letter, marketing promotion or presentation. Get access to the full show notes by visiting https://marketingyourbusiness.com/45
Feb 2, 2018 • 44min
044: 9 Lessons For Winning More In Business
It's my birthday! So in this episode I look back on my career and share the top 9 lessons for winning more in business. Get access to the full show notes by visiting https://marketingyourbusiness.com/44
Jan 31, 2018 • 17min
043: Creating YOUR Rules
As driven entrepreneurs, we want to do everything. But sometimes that can create tension, especially on the home front. So, what do you do? I'll tell you in this episode. Get access to the full show notes by visiting: https://marketingyourbusiness.com/43
Jan 29, 2018 • 16min
042: An Unusual Marketing Strategy with BIG TIME Results
Using this marketing strategy for the first time can be VERY scary. But it works like crazy because of the psychology behind it. Get access to the full show notes by visiting https://marketingyourbusiness.com/42
Jan 26, 2018 • 12min
041: Sometimes Your Marketing Will Be Messy
It might be ego or it might be fear, but there is something that is preventing you from getting your marketing out there. Let's talk about it in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/41
Jan 24, 2018 • 10min
040: My Jaw Dropped
I was in total shock. I didn't know what to say. But one act of kindness instantly deepened my relationship with this group. There is a great marketing lesson in today's story for those who want to connect with any audience in a big way. For the full show notes, visit https://marketingyourbusiness.com/40
