

Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books

Dec 5, 2018 • 12min
099: Super Generous and Super Smart
I screwed up BIG TIME. And one person immediately reached out to help... and it's the reason we've spent over $40K with him. I'll tell you what he did in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/99

Dec 3, 2018 • 22min
098: You're Getting Hung Up On the Wrong Things
In this episode I'm a little fired up because I'm tired of people (maybe you?) holding yourself back from experiencing success. And it's an easy fix. I share more in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/98

Nov 30, 2018 • 14min
097: The Reason Your Offer Isn't Converting
If you're not getting the results you want, or people who have expressed interest are not converting into buyers, it's likely a messaging problem. I see people trying to serve a much bigger audience with their message than they really should. In this episode, I'll tell you how to fix that and why it's important to have a specific messaging in your marketing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/96

Nov 28, 2018 • 12min
096: The Proper Way to Use Discounts
Last week the Black Friday bonanza was exciting as a customer. But there is a serious downside to consider as a business owner. In this episode I share the proper way to use discounts. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/96

Nov 26, 2018 • 19min
095: She Called Me A Scammer
In the same week I was called a scam artist while also being praised for making an impact in someone's else's life. Such extreme differences... and yet they received the same deliverables. I'll tell you how I handle it in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/95

Nov 23, 2018 • 14min
094: Forget Trying to Be Fancy
Earlier this week my wife Amy came to me with a challenge. She wanted to grow her mastermind for women entrepreneurs and she was stuck in terms of what she should do to market the mastermind. In this episode, I'm going to tell you how she managed to move forward and what helped her make it work. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/94

Nov 21, 2018 • 20min
093: Jeff Walker's LaunchCon Event Debrief
Every year Jeff Walker and his amazing team host an event called LaunchCon, and this year I got to attend it with my team. I credit Jeff Walker for teaching me so much about launches. We're now at a point where we've done more than 15 multi-million dollar launches. With more than a decade of experience executing on high-level launches, I still love learning. Launches are changing and evolving all the time, and the types of launches that we do now are dramatically different than the launches that we used to do back then. In today's episode I want to recap some of the big takeaways and lessons that I took away from the event. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/93

Nov 19, 2018 • 22min
092: The Antidote To Loneliness
Being an entrepreneur can be lonely... but there is an antidote to that loneliness. And it can surround you with a trusted group of advisors, advocates and cheerleaders providing you with all kinds of incredible marketing and business strategies that propel you to the next level. Would you like to know what it is? I'll tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/92

Nov 14, 2018 • 17min
091: Going Old School Face to Face
Face-to-face may seem old school and can definitely be scary, but there are huge upside wins to it. In this episode, I am going to tell you about a recent face-to-face encounter that proved to be tremendous. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/91

Nov 12, 2018 • 12min
090: Business Boutique Recap
I was speaking at an event with over 3,000 women entrepreneurs called The Business Boutique. Christy Wright and the whole team did an amazing job. I explain why in this episode. Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/90


