Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.
Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.
But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.
About Stu McLaren:
For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.
Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.
If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.
Episodes
Mentioned books
Apr 1, 2019 • 17min
109: I'm Bleeding Money
She flat out said to me "I'm bleeding money... help!" So, let's talk about profit margins and what these numbers really mean. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/109
Mar 29, 2019 • 17min
108: Trust Your Gut
Have you ever had those situations where you get that funny feeling in your stomach, like your gut instinct is trying to tell you something? Well, that's what this episode is all about. Listen in to learn how to trust that gut instinct and what to do about it. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/108
Mar 27, 2019 • 23min
107: My Gift To You
You are in for a real treat today, because I'm going to be giving you our brand-new piece of software! In this episode, I am going to tell you the backstory of how we created it, what it does for your business, and how you can get it for FREE! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/107
Mar 25, 2019 • 19min
106: Collaboration vs. Competition
You hear it all the time in business - when people talk about their competitors and create this cutthroat business war mentality. "I win, you lose, that's my piece of the pie, I want more market share". But, I'm here to tell you, there's a better way, and I believe this is the future of business! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/106
Mar 22, 2019 • 11min
105: Making a Quick Buck
When I hear someone talk about "making a quick buck" I get fired up. And it just happened. So beware... here comes a rant :) Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/105
Mar 15, 2019 • 13min
104: Flipping The Request
It could have been a near disaster for his high level mastermind. Instead James Wedmore used a simple technique to generate nearly $900K in revenue! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/104
Mar 13, 2019 • 18min
103: Oh My Goodness... Where Did Those Months Go?
In this episode, Stu is all fired up and ready to bring you up to speed on what's been going on, why there's so much momentum in his business, and the number one factor contributing to that momentum. He also talks about the meaning of relationships and how to develop and nurture them in order to create long-term business success. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/103
Dec 17, 2018 • 15min
102: No Wonder They Aren't Growing
I just watched a video that was teaching the entrepreneurial market about growing membership sites. The video was full of skepticism and all kinds of limiting beliefs, and it was holding back everyone who watched it. When you hear the crap they're saying to themselves (and teaching others!), it's no wonder they aren't growing. Your mindset matters. So, in this episodes, I'm going to address some of those limiting beliefs that often prevent us from making the big leaps in our business (and life). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/102
Dec 14, 2018 • 17min
101: An Awesome Idea For Thank You Pages
If you listened to episode #84 of the podcast, titled The Super Surprise, then you know how my wife and I love to orchestrate a super surprise for somebody that we love, whether it's a family member or a friend, and create an amazing experience for them. This time we teamed up with my sister and brother-in-law to do another super surprise as an early Christmas present for my parents. My parents are huge Toronto Raptors fans, and I saw an opportunity to get courtside tickets for the game. I love being a buyer as much as I love being a seller. After purchasing the tickets, I landed on a thank you page that sent my mind swirling. It had a really simple offer that said, "Thank you for your purchase. Your purchase unlocks a free trial from Harry's Razors. Get a razor five-blade cartridge and shave gel for just $3 shipping. Learn more." Instead of just saying, "Hey, thank you for your purchase", they found a way to continue the relationship. There is real estate that you and I have in this virtual world of ours that we are not utilizing. In this episode, I am going to give you three areas of opportunity on thank you pages that I want you to think about and leverage. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/101
Dec 7, 2018 • 21min
100: My IMPACT Mastermind Shares Best Marketing Ideas of The Year
To celebrate 100 episodes, I decided to do something special. You may or may not know this but I run my own mastermind called the Impact Mastermind. It's full of amazing entrepreneurs in all kinds of different markets. I asked this group of marketing powerhouses to share their top marketing strategy of the year, so that I can then share it with you. I want you to listen closely to what they have to say because it's not just the strategy, it's the impact and the ripple effect that this strategy has had on their business, and the same can be true for you too. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/100
