Every year Jeff Walker and his amazing team host an event called LaunchCon, and this year I got to attend it with my team.
I credit Jeff Walker for teaching me so much about launches. We're now at a point where we've done more than 15 multi-million dollar launches. With more than a decade of experience executing on high-level launches, I still love learning. Launches are changing and evolving all the time, and the types of launches that we do now are dramatically different than the launches that we used to do back then.
In today's episode I want to recap some of the big takeaways and lessons that I took away from the event.
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