Million Dollar Nonprofit

Are you missing out on donations simply because you’re not asking the right question? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to increase giving by empowering donors to choose the impact they care about most. This isn’t about overhauling your tech stack or hiring a developer. It’s about using what you already have—like dropdown menus, conditional logic, and AI—to create donation experiences that feel personal, meaningful, and deeply human.You’ll learn how to build “Choose Your Impact” donation forms that adapt based on donor preferences, how to use ChatGPT to write emotion-driven messages for each giving path, and how to automate customized follow-up emails that keep supporters engaged long after they give. From animal rescues to food pantries, nonprofits that offer tailored giving options are seeing real results: higher average donations, more monthly gifts, and stronger donor relationships.Whether you’re using tools like DonorBooks, Typeform, ConvertKit, or even Google Forms, Tom walks you through the step-by-step process to launch a dynamic giving experience that speaks directly to each donor’s heart. You’ll also get AI prompts, sample thank-you messages, and real-world case studies to guide your next campaign.Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

You don’t need a developer, a marketing degree, or expensive software to start optimizing your donation page. All it takes is one free tool and a well-crafted ChatGPT prompt. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to run high-impact A/B tests on your donation page—without the fluff or the price tag.You’ll learn how to identify what to test (hint: it’s not everything), write better headlines with ChatGPT, set up a split test using free tools like Google Optimize, and track what really matters—conversion rate, gift size, or monthly donor sign-ups. Plus, hear how one simple headline change tripled donations for a small nonprofit.Whether you're tech-savvy or not, this episode gives you the play-by-play to start testing, improving, and growing your revenue—one headline at a time.Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Traffic is flowing, people are clicking “donate,” but the gifts aren’t coming in. What gives? In this episode of The Million Dollar Nonprofit, Tom Kelly uncovers the invisible cracks in your donation page that are quietly leaking donations—and shows you exactly how to fix them.You’ll learn how to identify weak spots using bounce rate and form data, simplify your page with ChatGPT, and use storytelling structure that actually converts. We’ll show you how to test headlines, revamp your thank-you page, and turn every visit into a potential gift. With the right copy, smart AI tools, and a few strategic tweaks, you’ll finally turn those clicks into real donations.Whether you're working solo or leading a small team, this is your crash course in building a high-converting donation page—without the guesswork.Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Why do some texts get replies—and others get ignored?If you've ever sent a fundraising text and heard nothing but silence, you're not alone. Most nonprofit SMS messages fall flat not because your mission isn’t powerful, but because the message lacks structure. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the simple 3-part script that boosted replies by over 400%—and how you can use AI to write it for you in minutes.You’ll learn:How to open your message with familiarity and warmthHow to deliver a one-line impact story that hitsHow to write a soft call to action that feels human, not pushyPlus, you'll see real-world examples, get plug-and-play ChatGPT prompts, and walk away with a full texting strategy that feels personal, drives engagement, and converts replies into donations. Whether you're using Twilio, SimpleTexting, or DIY tools, this episode will give you a text campaign that actually works.Ready to turn crickets into conversions? Let’s go.Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic

Text fundraising is one of the highest ROI channels out there — but only if you do it right. With 98% open rates, SMS is a nonprofit marketer’s dream. But let’s be real — if your texts feel like spam, they’ll still get ignored. In today’s episode of The Million Dollar Nonprofit, Tom Kelly shows you how to craft a text campaign that actually converts, using AI to write warm, personal messages that feel like they came from a friend, not a robot.You’ll learn how to build your list the right way, use ChatGPT to craft short, donor-focused sequences, and trigger automated replies that feel human. Plus, discover the exact tools Tom uses — from DonorBooks to Twilio — to save time while scaling connection. Whether you're starting from scratch or looking to level up your current SMS strategy, this episode is your step-by-step playbook for turning texts into donations.Ready to stop blasting and start connecting? Let’s get into it.

Think your next donors are out there somewhere—far away, across the state or even the country? Think again. In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how your most loyal, most generous, and most overlooked donors might live just down the block.We’re diving into the power of geo-targeting for nonprofits—a simple, high-impact strategy that uses ZIP code data, smart automation, and AI tools to help you find, engage, and convert local donors right in your backyard.Tom breaks down a step-by-step plan for pulling donor ZIPs from your CRM, using tools like Meta Ads, ChatGPT, ConvertKit, and Google Ads to target specific neighborhoods with hyper-local messaging that feels personal—not mass-marketed. You’ll learn how to build ad campaigns that speak directly to your community, create warm donor outreach by ZIP code, and even map out local donor clusters to wow your board (and grow your revenue).Real-world example? A small nonprofit increased donations by 41% in one quarter—just by getting hyper-local.If you’re ready to spend less, raise more, and build a stronger connection with the people closest to your mission, this episode is for you.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Ever wonder who's hovering over your donation page reading, scrolling, almost giving but never actually clicking that button? What if you could see who they were, how many times they visited, what pages they looked at, and exactly when they're most likely to donate? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how small nonprofits can now access powerful website intelligence tools like Leadfeeder and Albacross to finally identify anonymous traffic. You’ll learn how to score and track visitor behavior, trigger alerts when someone’s ready to give, and use AI tools like ChatGPT and ConvertKit to send warm, personalized outreach without sounding robotic or salesy. From real-world success stories to easy action steps, you’ll walk away with the tools and confidence to stop guessing and start knowing exactly who’s ready to give and how to reach them at the perfect moment. If you're ready to transform invisible clicks into real donations, this episode is for you.

Ever feel like your fundraising is working, but you can’t prove it? You ran the ad. People clicked. But then what? Did they donate? Did they leave? Did they come back days later from a different device? Too many nonprofits are flying blind when it comes to understanding the full donor journey—and it’s costing them serious money.In today’s episode of The Million Dollar Nonprofit, host Tom Kelly turns on the lights and shows you how to finally connect the dots between your outreach and your outcomes. You’ll learn how to map your donor’s path from first click to final gift, and beyond—using tools like UTM tracking, Hotjar, DonorBooks, and Looker Studio, all powered by AI. Tom walks you through each step of the journey: building trackable links, understanding donor behavior on your landing pages, fixing leaks in your funnel, and using ChatGPT to test and improve your messaging instantly.With real-world examples—including how one simple headline tweak doubled conversions—you’ll walk away knowing exactly what to measure, what tools to use, and how to get smarter with every campaign you run. Whether you're a seasoned fundraiser or just getting started with digital campaigns, this episode will give you the clarity and confidence you need to turn data into decisions—and clicks into cash.You’ll also get three quick wins you can implement today, and a sneak peek at tomorrow’s episode on how to predict which donors are ready to give before they even click "submit.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

You can have the best ads on the planet—scroll-stopping, emotionally compelling, and perfectly targeted. But if your landing page flops? All that momentum disappears. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the exact landing page layout that’s converting at 41%. Yes, 41%. No fluff, no jargon—just the proven structure that turns clicks into committed donors.You’ll learn how to write headlines that actually get read, use images that spark emotion, and craft copy that makes giving feel personal. We’ll cover how to build a mobile-first experience, how to keep donors focused with just one CTA, and how to A/B test with ChatGPT to boost your results every single week. Whether you're revamping your page or building from scratch, this is the blueprint you need to finally stop losing donors at the last step.Plus, Tom shares real examples, ready-to-use prompts, and the tools small teams are using to grow faster—without growing their workload. If you’ve ever asked yourself why people click but don’t give, this episode has your answer.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true

Most nonprofits overthink ads—and it’s costing them donors. In today’s episode of The Million Dollar Nonprofit, host Tom Kelly skips the fluff and walks you through how to build five high-converting donor acquisition ads in just 20 minutes using ChatGPT and Meta Ads Manager.You’ll learn the five most effective ad types—Story, Match, Testimonial, Problem/Solution, and Challenge—plus exact prompts to write each one, simple visual ideas, and easy targeting strategies to reach both warm and cold audiences.Tom also shares a real-world case study where these ads brought in 58 new donors on a $250 budget, and how you can tweak your messaging for different audiences like seniors, mobile-first users, or Instagram viewers.No more waiting on design. No more guessing what to say. This episode gives you the copy, the structure, and the system to launch fast and fundraise smarter.Grab my free AI growth playbook here -https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true