Episode 107: Your Next 100 Donors Live Nearby: Use ZIP Code Targeting to Reach Them

Think your next donors are out there somewhere—far away, across the state or even the country? Think again. In this episode of The Million Dollar Nonprofit, host Tom Kelly shows you how your most loyal, most generous, and most overlooked donors might live just down the block.

We’re diving into the power of geo-targeting for nonprofits—a simple, high-impact strategy that uses ZIP code data, smart automation, and AI tools to help you find, engage, and convert local donors right in your backyard.

Tom breaks down a step-by-step plan for pulling donor ZIPs from your CRM, using tools like Meta Ads, ChatGPT, ConvertKit, and Google Ads to target specific neighborhoods with hyper-local messaging that feels personal—not mass-marketed. You’ll learn how to build ad campaigns that speak directly to your community, create warm donor outreach by ZIP code, and even map out local donor clusters to wow your board (and grow your revenue).

Real-world example? A small nonprofit increased donations by 41% in one quarter—just by getting hyper-local.

If you’re ready to spend less, raise more, and build a stronger connection with the people closest to your mission, this episode is for you.

Grab my free AI growth playbook here -

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