You don’t need a developer, a marketing degree, or expensive software to start optimizing your donation page. All it takes is one free tool and a well-crafted ChatGPT prompt. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to run high-impact A/B tests on your donation page—without the fluff or the price tag.
You’ll learn how to identify what to test (hint: it’s not everything), write better headlines with ChatGPT, set up a split test using free tools like Google Optimize, and track what really matters—conversion rate, gift size, or monthly donor sign-ups. Plus, hear how one simple headline change tripled donations for a small nonprofit.
Whether you're tech-savvy or not, this episode gives you the play-by-play to start testing, improving, and growing your revenue—one headline at a time.
Looking for a place to host your fundraiser? Get started for free with CharityAuctionsToday - https://www.charityauctionstoday.com/auctions/new?el=podcast109&htrafficsource=podcastorganic
Million Dollar Nonprofit