

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

Nov 17, 2020 • 20min
023 Everything in my Brand Questionnaire
Michelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client! She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer. Learn why it's so important to get your clients to be clear and aware of their mission and vision statement and why defining their core values is so crucial from the get-go. Resources mentioned in this episode: Get your copy of Michelle's BRAND QUESTIONNAIRE! Check episode number 7 to learn about Defining your Brand Identity. Check episode number 19 to learn about planning your day to be more productive: Batch your Days - Week in the Life of a Brand Designer. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Nov 10, 2020 • 25min
022 DesIGn Live - Secrets to Better Sales with Jessica Marx
This week we have Jessica Marx, a powerhouse with over a decade of sales and executive leadership experience. She's able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. They've talked about her hot take on doing work for exposure or friends and family for free and where to set some limits. The importance of identifying the differences between working IN your business and ON your business. The benefits of having a community alongside, especially when you're starting out or in your business's first years, and how to build something that will keep generating income. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Jessica, you can follow her on @thejessicamarx on Instagram and for more about her services at thejessicamarx.com This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Nov 3, 2020 • 24min
021 DesIGn Live - Swag that doesn't Suck with Andrea Pereira
In today's episode, Michelle interviews Andrea Pereira from Rocket Science Branding. They curate, design, and deliver thoughtful and creative branded merchandise to help brands build their communities and achieve their goals. They've talked about when it's the right time to add promotional marketing into general brand awareness. The power and impact that can have when believing in the brand behind the product. The hallmarks of a great promotional product campaign, why a brand might want to invest in promotional products, and how designers can better prep their clients and their files for a promotional successful product campaign. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Andrea, you can follow her on @rocketsciencebranding on either Instagram or Facebook and more about her services at rocketsciencebranding.com/ This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Oct 27, 2020 • 34min
020 DesIGn Live - Impactful Influencing with Lissette Calviero
In today's episode, we interview Lissette, an influencer marketing strategist, content creator, and business coach, focusing on helping influencers build a business from their social media presence. Her digital channels concentrate on money, business, and influencer marketing advice, with a pinch of lifestyle recommendations. They've talked about the biggest myths and misconceptions around growing your social media channels and where most influencers fall short when working with brands and vice-versa. She shares how she handles criticism on social media, her best tips to overcome that, and her hot take on cancel culture (gold!). Spoiler, you will learn how she gets inspiration on who to pitch brands and the best practices for doing so. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Lissette, you can follow her on @lissettecalv on either Instagram or TikTok and more about her services at lissettecalveiro.com This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Oct 20, 2020 • 15min
019 Batch your Days - Week in the Life of a Brand Designer
In this week's episode, Michelle shares exactly how she plans her week as a brand designer, the tools that she uses, and the best rhythm she's found work best for her and her business. How she went from not linking the idea of batching to loving it! She goes day by day of the week, sharing her schedule, why it's a good fit for her, and the type of work she does as a designer. She also shares a few hacks that would definitely help you when setting up your week! Resources: Later Basecamp Calendly WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Oct 13, 2020 • 25min
018 DesIGn Live - Podcasting 101 with Nikki Butler Media
In this episode, we have Nikki Butler, the founder of Nikki Butler Media, where they help podcasters launch new podcasts and manage current ones. Their services range varies from pitching clients to podcasts, pre-launch consulting and marketing tactics, audio editing, and copywriting. They've talked about what you need to keep in mind when starting a podcast of your own, how to make the most impact on audio as a medium, and their hot takes on cancel culture. Nikki shares her recommendations for frequency of episodes or coming up with a content schedule, her suggestions for effectively marketing a podcast, and her tips and best practices for sourcing guests and brand partnerships! WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Nikki, you can follow her on Instagram at @thenikkibutler and @nikkibutlermedia and more about her services at nikkibutlermedia.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Oct 6, 2020 • 24min
017 DesIGn Live - Tapping Into Spirit with April Ray - Astre Astoundance
In today's episode, we have April Ray, from Astré Astoundance. She offers mediumship services & tarot consultations for 60 min & 90 min sessions, providing deep insight of your past, present, and future. She also guides each client on what to avoid, current solutions, and pin pony areas that need healing. They've talked about the importance of letting your business grow, and that includes raising your prices. April shares with us how re-branding her site has helped her up-level her services, allowing her to keep growing and, most importantly, help her clients in a more profound and more impactful way. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on April, you can follow her on Instagram at @astreastoundance and find out everything about her services at astreastoudance.net This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Sep 29, 2020 • 23min
016 DesIGn Live - Bitches love Reading with Mackenzie Newcomb - Bad Bitch Book Club
In this week's episode, Michelle talks with Mackenzie Newcomb from Bad Bitch Book Club, also an influencer marketing expert, and fashion blogger. Bad Bitch Book Club was born in 2018 from her passion for reading, now they're a much more complex organization with multiple weekly reading groups in addition to the official book of the month. They even meet on zoom to discuss! They've talked about what it "really" means to be a "Bad Bitch", how the new Books of the Month get selected, and how diversity has been part of their DNA from the start. They have a huge selection of BIPOC writers and growing! And 100% of the books are written by women. Learn how to be a part of this movement and how to start reading more and supporting other women! WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Mackenzie, you can follow her on Instagram at @badbitch.bookclub and at @mackinstyle and find out everything about Bad Bitch Book Club on www.badbitchbookclub.com This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Sep 22, 2020 • 16min
015 Why Facebook Groups for your Brand
In this week's episode, Michelle is sharing everything that you could possibly need to know about FB groups for your brand like why you should join them, what you could learn from them, how to grow your brand by participating in different FB groups or maybe even starting one on your own. She also explains the main differences between a FB group and a FB Page, its benefits, and what it means to be in a Growing or Learning Mindset when it comes to joining groups. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Sep 15, 2020 • 30min
014 DesIGn Live - Creative Career Mindset with Elena Muslar
In this week's episode, Michelle had the opportunity to interview Elena Muslar, a Career and Mindset Coach. She's coached thousands of emerging creative professionals through crushing their imposter syndrome, recovering from the draining side effects of occupational burnout, and overcoming the lingering sting of systemic oppression. They've talked about how it takes conscious action to create impact, how entrepreneurs and creatives struggle with finding creative flow, commodifying their skills, and practicing balance. They give us their most personal and most in-depth opinion about the movement BLM in a constructive way. And Elena expresses in a very concise form the difference between cultural appropriation and cultural appreciation. You'll also find out how, through her coaching program, she can help mold your potential beyond purpose and into power that you can profit from as you step into your full creative professional self. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Elena, you can follow her on Instagram at @lelemariecreates and find out everything about her services on www.elenamuslar.com This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma


