Kiss My Aesthetic Podcast

Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer". She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist! In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies. This episode is all about the importance of branding and believing in your product. Michelle and Lindsay talked about from the process of taking a "simple idea" into an entire customer experience to everything she had to learn to become an entrepreneur. Lindsay shares how she came with this concept and how it all got into place when she found Michelle. Having a cohesive style and aesthetic throughout the product, packaging, website, and socials was key to her success. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Lindsay, you can find her as @lindsaysilb and @hotellobbycandle on Instagram. And you can check out her blog at lindsaysilberman.com and her gorgeous Candles at hotellobbycandle.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

We know you love Michelle's solo episodes because she always gives tons of value. However, as she likes more of a conversational kind of podcast, she's bringing on her sister Sarah as a co-host to provide even more value. This new series of episodes are called Sis my Aesthetic Minisodes, and today they're giving TONS of tips to get started on TikTok as a Business owner! They've talked about why your brand should be on TikTok, the advantages, how different TikTok is from other platforms, how to get started from 0, and tips for growing your account if you're already using it. They also explain how it works and how it's different from Instagram as a social media app and therefore different than posting Reels. They both share how their positioning on TikTok has helped them grow their business in 2020. It's been a HUGE impact on their yearly revenue and general growth! Useful resources: TikTok Workbook TikTok Video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Meet Casey Jones, a graphic designer based out of Saint Louis, Missouri, who found her passion for graphic design in college. She's been designing professionally for almost two years now. And she's just recently launched her own freelance design business, Casey Jones Creative. In this episode, they've talked about what she learned when participating in the Kiss My Portfolio Challenge 2 and how she's grown by taking projects she wasn't familiar with the topic, and how you can find clients when you're first starting. They share great TIPS on dealing with creative burnout, with a project you end up disliking, and how you should go around when a client isn't that happy with the outcome. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Casey, you can find her as @caseyjonescreative on Instagram. And you can check out her services through caseyjonescreative.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur. Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team. If you're not a designer, learn what a designer can do for you, as Canva it's not by any means a substitute for hiring a Brand Designer, and how to use Canva once you have all your branding! Resources mentioned in this episode: Canva - Make quick, easy, and eye-catchy designs. You have a Free version but the Pro is totally worth it! WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma These show notes contain affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice. Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Emma, you can find her as @emmagivenswriter on Instagram. And you can check out her services through intrepidemma.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they're and what the h… she uses them for! Get ideas of new tools you can start using today, to work in a more organized and more efficient way! She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play! Resources mentioned in this episode: Check episode number 19 to get in DETAIL how Michelle's workflow looks like to be more productive and organized: Batch your Days - Week in the Life of a Brand Designer. Gsuite - Manage your email, calendar, docs, and much more in one place! Squarespace - Create your website. Basecamp - Michelle's favorite Project Management tool. Calendly - Booking calls tool. Adobe Creative Cloud - Collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. Canva - Make quick, easy, and eye-catchy designs. Later - SM scheduler. Quickbooks - Smart, simple online accounting software for small businesses. Airtable - Get organized in a much better way than a spreadsheet. Harvest - To set and send your estimates and invoices. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma These show notes contain affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

This week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes! Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, she's dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest. Michelle and Berta have talked about the power of Pinterest, what it is and why you should utilize this platform as part of your marketing strategy, how to optimize your account and profile, what you can do to create Pins, and what you have to be aware of when collecting other people's Pins. Also, what analytics you should and shouldn't focus on, and when you can expect to start seeing results. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Berta, you can find her as @bertawired on Instagram, Facebook, and Clubhouse. And you can check out her services through bertawired.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Michelle walks you through the 7 steps of her Onboarding Process. This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it. In this episode, she walks you through the 7 steps and gives you some pointers along the way. This is the process she's come up with that really works for her after 7 years in business. You don't want to miss it! Resources mentioned in this episode: Check episode number 22 to learn about the Secrets to Better Sales! Check episode number 23 to get in DETAIL Michelle's Brand Questionnaire. You'll get her go-to Q's when starting with a new client! If you've already listened to episode number 23, you can get a copy of Michelle's Brand Questionnaire here!. Basecamp - Michelle's favorite Project Management tool. Calendly - Booking calls tool. Harvest - To set and send from your estimates and invoices. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Get bloom away by this week's interview with Liz, who teaches solopreneurs how to make marketing easy + fun using her 4-E Formula™ for organic marketing success so their businesses can bloom boldly long term. She does so through her signature online program + mentorship community, The Bloom Crew™. Michelle and Liz have talked about what most brands struggle with when crafting their offers, what it means to follow trends like Black Friday, how every time you offer a discount or host a giveaway to move a product/service, you devalue your brand, and WHAT to do instead. And they've shared some of their marketing strategies and how to improve a product every time you launch it. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Liz, you can find her as @mslizflemingt on Instagram, follow her podcast at @brandinbloompod, and check out her services through elisabethfleming.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In today's episode, we have Alex Shalhout, a business strategist for real estate professionals. Up until now, she's been freelancing, and now she just launched her business officially. They've talked about what agents struggle with the most when it comes to branding, especially when you're moving past being a solo entrepreneur to having a team and how your rebrand has the potential to absolutely blow up your business. They've also talked about how social media has changed the real estate industry; ways agents can create a consistent brand look and feel. Red flags that indicate when an agent's branding isn't going to cut it anymore and where the future of real estate is headed regarding its integration with technology. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Alex, you can find her as @alex.shalhout on Instagram, and as Alexandra Shalhout on Facebook. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma