

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

May 11, 2021 • 29min
043 Managing Multi-Biz Balance with Morgan Motsigner
In today's episode, Michelle interviewed Morgan, a multi-passionate entrepreneur with a drive to help women succeed. She has three successful businesses and is a rock star mom of also 3. They've talked about time management, starting all the different brands that she has, how she kind of rethought her day-to-day schedule to have more space for creative thinking. She shares her tips on how she budgets her time, so her creative time is most creative and have time to do all the other things for three business and begin a mom, and how she organizes her week. She also shares a great analogy that will get you thinking! Are you productivity junky, or are you overwhelmed? Well, tune in. You don't want to miss today's episode! RESOURCES: Lose your shit Epi. 19: Batch your Days - Week in the Life of a Brand Designer Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Morgan, you can find her as @sweetbeecoaching on Instagram. And you can check her services at www.morganmotsinger.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 4, 2021 • 30min
042 Behind the Scenes of a Swimwear Brand with Tyler Grove of Tagged Swim
Meet Tyler Grove, and founder Tagged Swim, a luxury swimwear line produced in Bali, being their primary goal to have luxury swimwear under the traditional $100 price point. She quit her job and launched her business at the age of 23, following her dreams. They've talked about what it's like to own a swimwear company and her hurdles in getting started, launching new cuts and styles, creating collections, and creating swimwear that's timeless and wonderful. Tyler also shares her tips on getting a loan when most doors are closed due to being young and her top advice if you're thinking about creating a product brand. RESOURCES: Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Tyler, you can find her as @taggedswim and @tytygrove on Instagram. And you can check and purchase her swimwear collections at taggedswim.com. Use the code mkwcreative for 15% off! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Apr 27, 2021 • 25min
041 Sis my Aesthetic: Describe the Vibe, Making Better Mood boards
Today's minisode with Michelle and Sarah is full of ideas and examples from their different industries. They've covered what moodboards are, why you need one, how to make one, who the heck uses them, and how it can help you inform your design decisions as a brand designer, wedding planner, or any creative. Learn what's the process with the client like creating moodboards, what to do with them once it's ready, and what role it plays in your design process. What are style shoots moodboards, video moodboards, and photo moodboards. You'll also learn tips on creating original moodboards, finding images more unique, and using Pinterest to its full potential. RESOURCES: Kiss My Portfolio Challenge: mkwcreative.co/kiss-my You can find 3 challenges ready to purchase and start creating, and you can also subscribe and get the pre-sale for KMP 4. Episode 029: Writing Better Brand Copy with Emma Givens WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 20, 2021 • 34min
040 Canva Content that Converts with Amber Romero
Michelle just found a new "sister"! We're talking about Amber Romero, owner of A Creative Co, a boutique social media and content creation agency, that serves womxn business owners in the creative industry. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she's spent her time learning the ins and outs of the digital marketing space. They've talked about all things' strategy, analytics, and how to create content that converts followers into clients, and why you should have Canva PRO. They answer basic but fundamental Q's like what's content, what it actually means, how to use content pillars, the importance of looking at the statistics that matter. Learn why it's as essential to have pillars you always talk about and ones you never do, and how you can get creative with your offers. If courses are not your thing, could it be creating a membership? Don't miss out on all the juice from this episode! RESOURCES: Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Amber, you can find her as @a_creativeco on Instagram, @acreativeco on TikTok. And you can check out her art and services through acreativeco.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Apr 13, 2021 • 26min
039 Sis my Aesthetic: Can I Pick your Brain??
This topic seems to be awkward to bring on but essential to be aware of as everyone experiences this at some point, don't you agree? What would you do if someone wants to take you to coffee, pick your brain, and not pay you? How do you handle someone asking you in your DMs: how did you start? In today's SMA minisodes, Michelle and Sarah share their insights and own experiences, real examples of DMs, emails, calls, and what they've learned over time to give value still while respecting their time. Learn about what's upstream and downstream monetization, why having resources such as a podcast or a Facebook group can be vital as you grow, and as always, get honest and ground on earth advice. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 6, 2021 • 33min
038 Cultivating your Creativity as an Artist with Stefanie Bales
This week we have Stefanie Bales, a contemporary fine artist whose work expands across numerous mediums and is multimodal in both process and technique. She's been featured extensively in publications, and her work can be found in both private and public collections across the country and internationally. Currently Stefanie is working as an artist full-time and is active in the local creative community- facilitating entrepreneurial networks and co-leading the San Diego chapter of the Yellow Collective. They've talked about artist stereotypes, her whole journey with entrepreneurship being a painter, some of the things that she deals with on her day-to-day flow. How to stay creative, create original ideas, how to market yourself as an artist, and how to deal with creative burnout. RESOURCES: Kiss My Portfolio Challenge: mkwcreative.co/kiss-my You can find 3 challenges ready to purchase and start creating, and you can also subscribe and get the pre-sale for KMP 4. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Stefanie, you can find her as @stefaniebalesfineart on Instagram. And you can check out her art and services through stefaniebales.com. As a listener to the KMA podcast, use code 'KMA' online for 15% off your purchase*, or mention that you listened in store :) *10% if purchasing an original artwork or commissioning a future work. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Mar 30, 2021 • 22min
037 Sis my Aesthetic: Working for Friends/Family... Should you do it?
This episode is for everyone with a business, especially for those starting out, but really for everybody, because fortunately, we all have friends/family. Today, they've covered questions like whether you should work for friends and family or not, why you might want to do it, and what you need to be aware of. Learn all the positives things about working with friends and family and get their hot tips on how you make sure your relationship is not damaged after you've finished with those projects. Resources mentioned in this episode: Epi. 025: Dangers of Discounting with Liz Flemming Epi. 034: Sis my Aesthetic - Client Red Flags Shout out to Georgia Kaye, Web Designer extraordinaire WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Mar 23, 2021 • 31min
036 Legally Legit with Linsey Shae Consulting
Let's get Legally Legit! Today we have Linsey Levine from Linsey Shae Consulting; she's passionate about educating female business owners and providing you with the tools to create a strong foundation to protect your businesses from legal trouble. In this episode, they get into the nitty-gritty things that might happen if you don't get things properly legal. They've talked about contracts, terms and conditions, trademarks, copyrights. They share valuable examples and real cases that have happened when everything could've been 10x easier and cheaper doing things right from the get-go. You want to listen to this and get your business and yourself protected. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Linsey, you can find her as @linseyshaeconsulting on Instagram. And you can check out her services through linseyshaeconsulting.com. Get 10% off all services and templates using the code: KissMy10. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Mar 16, 2021 • 31min
035 Finding Joy in Social Media with Jo Johnson Overby
In today's episode, we have Jo Johnson Overby, content creator, photographer, educator, and co-host of the Middle Ground Podcast. She gives such great insights into how we should and should not use social media, and share her top advice for someone trying to find their voice on social. They've talked about how to find joy doing what you do in sharing your life, creating community, and really connecting with people online, setting up boundaries, and why it's essential to show the process and not just the final product. USEFUL RESOURCES: TikTok Workbook TikTok Video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Jo, you can find her as @jojohnsonoverby on Instagram and on TikTok. And don't forget to check out her podcast @middlegroundpodcast. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Mar 9, 2021 • 50min
034 Sis my Aesthetic: Client Red Flags
Another great Sis my Aesthetic Minisode! This time it's all about Client Red Flags, tips to handle different situations, how to protect yourself as a business owner, and how to make the balance between finishing or ending a project. They've thoughtfully answered the following possible scenarios: How to transitioning away from a client Differentiate between a client who is ready to reform their mess or a client who wants to dump their mess to someone else Knowing if a client who is looking for a discount actually values and genuinely can afford you or just want it done on the cheap. How to ensure you don't get a negative review if you have to cut wings with a client. How to gracefully end a longer-term partnership and provide specific feedback for why you conclude it without sounding rude. If a client breaks up with you because they don't like your work anymore and what to do if they ask for their money back. How to find a middle ground between the client that appreciates your help and can see growth, but they have so many revisions, last-minute changes, etc, that give you extra work they didn't pay for. How to deal with clients that have become nightmares and that you didn't anticipate. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma


