

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

Dec 21, 2021 • 45min
053 Client Case Study - FACES Skin Gym
As an esthetician with over 20 years of experience, Kelly has seen and treated just about every skin type under the sun. WHEN IT COMES TO MAINTAINING GREAT SKIN. She believes that education is powerful when working with clients. Navigating skincare through today's multi-billion-dollar world through the internet and the spaceless world of social media can be confusing and frustrating. Her holistic, realistic, and multi-faceted approach is how she's built a multi-figure brand, and most importantly is keeps her client's skin glowing. -------------------------- In today's episode, we cover: How she started working alongside Dr. Cohen and continues to do so 21 years later How things have changed in the last 20 years in the industry, and from an influencer standpoint The good and the bad of influencers Tips on how to choose a good practitioner The discrepancy in aesthetics between consumer-based skincare and clinical skincare How to invest in someone that's going to be worth it and give a good ROI The importance of taking the time to learn and also to educate -------------------------- Guest info: For more on Kelly, you can find her as @faces_skingym on Instagram and on TikTok, and for more about working with her, head over facesskingym.com. MKW Promotion for New Clients - 10% Discount on any Facial Service! -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Dec 21, 2021 • 32min
052 Client Case Study - Balanced by Katie
Balanced by Katie: Physical Therapy, Yoga & Wellness, Inc. presents Dr. Katie D'Amato and Dr. Kristi Lupinetti, Doctors of Physical Therapy who bring their expertise to your home. In a time of shortened doctor visits, fast-paced living, and so much noise Katie and Kristi are healthcare experts who set up shop in your home to be able to provide longer treatment sessions with full attention to your needs. Katie and Kristi have a wealth of sports orthopedic expertise and also add a holistic element to their sessions by treating the whole person and providing stress relief techniques to allow patients to be fully grounded and supported in their care. -------------------------- In today's episode, we cover: How their brand was before they did the whole branding process What makes their brand to be brag-worthy now - Difference between basic and bragworthy How they stay on top of things How they manage to get people to try alternative medicine if "it's not something for them" Top recommendations for someone that's like: I'm too busy, my physical fitness is not a high priority" What's coming up in the pipeline for next year ----------------------- RESOURCES: Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video ----------------------- Guest info: For more on Katie, you can find her as @balancedbykatie on Instagram, and for more about working with her, head over balancedbykatie.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Dec 21, 2021 • 28min
051 What's new for KMA Season 2 with Berta Wired
Berta is OBSESSED with giving voice to other female entrepreneurs. When she created Berta Wired, she did it to help them grow their businesses, achieve expert status in their niches, and spread their messages to improve the lives of others. Her podcasting journey wasn't a straight line— She started as a virtual assistant. Still, She quickly knew she had to dive all in and give 100% of herself to supporting clients with top to bottom podcast services, from development all the way through to syndication. Running Berta Wired lets her travel, spend time with family, speak multiple languages, and create a lifestyle she loves while helping other women to do the same. -------------------------- In today's episode, we cover: What's a podcast manager, and how she can help those with a podcast What you can expect from KMA Podcast Season 2 and things we've implemented and improved from last season Reasons why someone would want to be a guest on a podcast or promote their business that way What Michelle loves about having a podcast A common thread of podcasters -------------------------- Guest info: For more on me, Berta, you can find me as @bertawired on Instagram, and for more about working with me, head over bertawired.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 29, 2021 • 40min
050 1 year of KMA Pod with Berta Wired
Today we have a very special episode. It's the Kiss My Aesthetic Podcast ANNIVERSARY! The guest couldn't be another one than moi, KMA Podcast Manager, Berta Wired. We've talked about how and why Michelle took the leap and started KMA Pod, how we got to work together, and why I niche down into podcast management. Don't miss out on why KMA pod is different from others in their niche and why you should add it to your list. Are you thinking about launching a podcast, or are you curious about the backend of a pod? Learn as a host and podcast editor/manager the podcasting's behind the scene and step-by-step process of what a podcasting workflow can look like from idea till it gets to your ears. Learn some tips and things you should consider when you get invited to talk on a podcast or host your show for a better and more straightforward editing process. RESOURCES MENTIONED: Kiss my Trainings Izotope RX8 Headliner Buy Me a Coffee! Airtable MOST LISTENED TO EPISODES: How I started my brand design business Defining your brand's visual identity Why I'm starting a podcast Onboarding process Benefits of hobby collecting with Elby Creative What's a brand designer Writing better brand copy with Emma Givens Batch your days - Week in the life of a brand designer Top 10 tools I use for my design biz Why I love Canva Some of my favorite episodes: TikTok for brands Legally Legit with Linsey Shae Consulting Why Facebook groups for your brand Some of Michelle's favorite episodes: Secrets to better sales with Jessica Marx Dangers of discounting with Liz Flemming Hotel Lobby Candle Origin Story with Lindsay Silberman Finding joy in social media with Jo Johnson Overby Impactful Influencing with Lissette Calviero WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on me, Berta, you can find me as @bertawired on Instagram, and for more about working with me, head over bertawired.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 22, 2021 • 34min
049 Social Media Savvy with Becca Booker
This week, we have Becca Booker from Home Made Social, a boutique social media marketing agency that helps to create an online presence for awesome digital brands. In addition to organic social media management, they do social media ads, email marketing, and influencer marketing. They've discussed the benefits of using every IG feature, what badges are, getting paid to do IG Lives, red flags' client communication regarding being a social media manager, and tips on becoming a SM Manager. Are you doing Reels, Stories, and Going Live? Need some juicy training? We've gotcha! RESOURCES: Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Becca, you can find her as @bbooks on Instagram, and for more about working with her, head over homemadesocial.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 15, 2021 • 18min
048 Branding a Brand Family
Today is a solo episode that hopefully will help you organize your brand strategy if you have lots of things going on and give you ideas on how to manage your brand aesthetics if you've got multiple offerings, services, products, etc. Learn what's brand architecture and her tips on how you can differentiate your offerings, the different ways to do so that work perfectly and are very intentional. You'll get her 3 strategies giving 3 tangible examples to get a better idea so you can implement the strategy right away! RESOURCES: Kiss my Portfolio(s): mkwcreative.co/kiss-my Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video Episode 003 desIGn Live - Benefits of Hobby Collecting with Elby Creative Do you need some help? Book a 15 min Free Call Examples mentioned in the episode: MKW Creative Co and Kiss My Aesthetic Hotel Lobby Candle and Lindsay Silberman Savvy interiors and Savvy Interiors WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 8, 2021 • 38min
047 BTS of an OBM with Katharine LiMandri
In today's episode, Michelle interviews Katharine LiMandri, an Online Business Manager. She works closely with her clients customizing and streamlining operations, creating more time for them to focus on their talents and what they do best. They've talked about what's an OBM and what benefits it can bring to your business, the differences between an OBM and a VA, examples of things that can be done for you to help you grow and release stress, and what's the benefit to having an OMB or a VA in your team in terms of ROI. She shares her favorite tools for creative business owners, the challenges she went through to get to where she's now and her best advice for entrepreneurship. RESOURCES: Episode 28: Top 10 Tools for my Design Biz WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Katharine, you can find her as @katharinelimandri on Instagram, and for more about working with her, head over katharinelimandri.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 1, 2021 • 41min
046 Brag-Worthy Instagram Tips with Jimmy Richardson
Today we have Jimmy Richardon, Instagram expert, content creator, and team member of MKW Creative, in pursuit of the perfect outfit, cocktail, and life. They've talked about what they love about Instagram, what they hate about it, how to optimize your own Instagram better for your business and make content that people actually want to see. Learn what are brag-worthy Instagram posts and stories, what it means to have a feed aesthetic, why tag photos are important for business and get their recommendations for an entrepreneur that's struggling right now. And last but not least, don't miss out his best tips if you're rebranding, or you're in a situation where you have to start your IG from scratch! RESOURCES: Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Jimmy, you can find him as @iamjrichardson and on Instagram. For more about working with Jimmy head over linktr.ee/atmejimmy. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 25, 2021 • 31min
045 Founding FEMX with Jessie Medina
Meet Jessie Medina, founder of #FEMX, Brand Consultant, Creative Director, Podcast Host, Speaker, and Influencer. FEMX is a female empowerment platform, and her heart is to create a truly diverse and inclusive movement. She believes in intersectional feminism and empowerment because there are so many intricacies that mainstream feminism has missed. In today's episode, she shares how she started FEMX, some of the hurtle that she overcame, her identity as a Latina business owner, and how vital inclusivity and diversity are in entrepreneurship. They've talked about the power of sisterhood in business, how different we think and act with other females vs. males, how to get the advantage of the feminine and masculine energy. Today it's all about a career change, getting out of your comfort zone, empowerment, and overcoming fears. Press play and get inspired by her success story and another tangible example of overcoming limiting beliefs. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Jessie, you can find her as @jessiemedinaofficial and @femxquarters on Instagram. For more about FEMX and her Masterclass check jessiemedina.com/more. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 18, 2021 • 50min
044 Caption Copy with Emma Givens
Today's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen! They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type. Also talked about the differences between copy and content copy, the bigger mistakes that people make with SM writing, how to know the ideal copy length for each platform, what's evergreen content, and copy VS sales generating content They share tips on how to avoid cushion words, different CTA for your non-sales posts, and last but not least, tips on how someone can best prepare when enlisting a copywriter's help. RESOURCES: Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Emma, you can find her as @emmagivenswriter on Instagram and as Emma Givens on YouTube. And you can check her services at emmagivens.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma


