

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

Mar 1, 2022 • 48min
063 Life According to Brand Photographer Angela Garzon
Angela began her journey in photography almost 12 years ago as a wedding photographer where she honed her craft; learning to work fast and notice details others might miss while also developing a distinct photography aesthetic. The transition from Brides to Brands came naturally. Angela wanted to put her background in graphic design and love for art history to use by creating unique and eye-catching images to express the whimsical and colorful brands she works with. -------------------------- In today's episode, we cover: How Angela got started - From wedding to brand and product photographer How her business has changed since the world shutdown Technician vs. Strategist Tips and advice if she were to start a new business today Being creative involves (a bit) of chaos How her offerings have evolved over time - Creating packages The power of allowing time to play Evolution in the type of content - How photography and videography have evolved A positive outcome of the move to more video Looking for inspiration when your creativity is broken Pinterest cons and pros Copying vs. being inspired When someone doesn't like your work ----------------------- RESOURCES: Kiss my Canva Reels Video Training -------------------- Guest info: For more on Angela, you can find her as @createwithgusto on Instagram, and for more about working with her, head over createwithgusto.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Feb 22, 2022 • 55min
062 Meet the Team: Designer Madison Wooldridge
Madison is the founder and creative brain behind Madison Eats Cake, an energetic design studio located in the Oklahoma City Area. She empowers business owners by creating fun and thoughtful designs that align with their unique needs. She started her business to better serve who she is as a multi-passionate creative person. By showing up as herself in her business and online, she's able to foster and build relationships with people that she genuinely connects with. -------------------------- In today's episode, we cover: Madison's backstory and how she 180 from photography business to graphic design Kiss My Portfolio Challenge - how they got connected Her takeaways from grad school in college and why she felt the call to take the KMP Challenge The power of mock-ups and Madison's approach One concept method vs. having several options to choose from Using Pinterest for inspiration and the process to match the client's brand voice How she got advantages for killing it twice at the KMP Challenge AND make sure to showcase her work Her tasks as a junior designer in MKW Creative How she went from hating Canva to loving it Adding personality to your designs Is niche-ing down always the way to go? TikTok, Instagram, Facebook, and algorithms Recognizing burnout's signs Madison's fave business resources ----------------------- RESOURCES: Kiss My Portfolio Challenge V -------------------- Guest info: For more on Madison, you can find her as @madisoneatscake on TikTok, and for more about working with her, head over madisoneatscake.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Feb 15, 2022 • 1h 4min
061 Life According to Web Designer Georgia G Kaye
Georgia is a St. Louis-based WordPress and Showit web designer and developer, with 50+ sites to her name in just 2021 alone. She specializes working 1:1 with entrepreneurs on a day rate basis during her "Designer Days" to create small-scale websites, blogs, sales pages, marketing collateral, and template customizations. She is also the co-founder of Studio N°88, a Showit website template shop for female entrepreneurs. Georgia has worked with clients across all industries including real estate, marketing agencies, construction firms, wedding professionals, and educators, several of which have been featured in Forbes, Medium, Realtor.com, The Knot & more. -------------------------- In today's episode, we cover: Georgia's background story Designer Days in a website capacity and how she came up with the idea What's her Designer Day process like Pricing a brand new service you have yet no experience to showcase Top 3 mistakes/recommendations to avoid The importance of setting clear client expectations Difference between a web design project from someone coming with full branding vs. someone having one font and two colors picked Partnering up with other professionals How to approach entrepreneurship friendship Learning how to prioritize in your business Setting boundaries and having a clear communication Tips to getting started as a web designer As a web designer, should you cold pitch a potential client? The importance of having a portfolio as a creative ----------------------- RESOURCES: Georgia's favorite tools and resources Designer Day Masterclass (day rate training for designers) Kiss My Portfolio Challenge V -------------------- Guest info: For more on Georgia, you can find her as @georgia.g.kaye on Instagram, and on TikTok, and for more about working with her, head over georgiagkaye.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Feb 8, 2022 • 53min
060 Life According to Online Business Manager Katharine LiMandri
A management professional for over 14 years, Katharine motivates and assists her clients in achieving even greater profitability by optimizing their operations. As an Online Business Manager, she works closely with clients to customize and streamline operations, creating more time for them to focus on their talents and what they do best. Working as a contractor, she is an integral part of any company without the financial burden of an employee. This also means that you'll have a trusted ally who cares about you and your business. Katharine is a native San Diegan and avid golfer. -------------------------- In today's episode, we cover: What it's an Online Business Manager, and how she got started Individual business owner vs. being part of a team Switching between the employee mindset to entrepreneurship mindset Setting boundaries Qualities that make someone a good team member Are you wasting time by focusing your efforts on Instagram? The importance of analyzing your ROI Tips on how to network in a productive relationship-building way Shifting perspectives and making things work How to identify which skills will help you create your freelance career Delegation, leadership, and scalability Procrastination - The danger of being your own boss Organization and balance ----------------------- RESOURCES: Episode 047: BTS of an OBM with Katharine LiMandri Canva Editable Social Media Profile Mock-Ups -------------------- Guest info: For more on Katharine, you can find her as @katharinelimandri on Instagram, and for more about working with her, head over katharinelimandri.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Feb 1, 2022 • 48min
059 Client Case Study - Influence with Impact
Lissette is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her expertise has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate's Small Business Summit and Later Media's #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work. -------------------------- In today's episode, we cover: Lissette's background, what she does, and how she got started Snap chat of what it looked like at the beginning to be an influencer vs. now Platforms evolution Social media growth vs. community growth Influence with Impact - how the idea came about and how she knew she was ready for branding Experimenting with services when building a brand Is sharing knowledge a newbie move? Her best advice for both the creators and the brands that want to embark on the collaborative marketing campaign Influence emails that actually get a response The power when you use your clients' language Walkthrough of all the Lissette Calv services, from the free offer to the highest pay offer What a free resource should look like! ----------------------- RESOURCES: Canva Editable Social Media Profile Mock-Ups -------------------- Guest info: For more on Lissette, you can find her as @lissettecalv on Instagram, and for more about working with her, head over influencewithimpact.co. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 25, 2022 • 47min
058 Life According to Professional Muralists PandR Design Co.
Roxy Prima and Phoebe Cornog are the founders of Pandr Design Co. based in San Diego, CA. They specialize in painting murals that act as destination moments for the businesses that hire them. They've painted over 250 murals all over the country for businesses like Target, Lululemon, MLB Teams, NFL Teams, VISA, and Logitech. They are also passionate about helping creatives learn the business side and make money doing what they love. They offer many resources such as webinars, contract templates, and educational tools to help creative entrepreneurs make and sustain a successful business. -------------------------- In today's episode, we cover: What's PandR and how they've got to where they are today Their experiences back in college and even today with the starving artist stereotype Why they create some much educational content to help other artists and how hard it was at the beginning for them to learn how to run the business Thinking ahead, setting goals with retirement in mind Finding a work-life balance as a business owner What makes PandR a brag-worthy brand TikTok vs. Instagram Sharing their thoughts about NFT's How do they tackle which ideas are worth pursuing Advice to someone wishing to start a muraling business The power of outreach PandR's 2022 goals -------------------------- Guest info: For more on Roxy, Phoebe, and PandR, you can find them as: @pandrdesignco on Instagram @roxyprima and @phoebecornog on TikTok And for more about working with them, head over to pandrdesignco.com Click HERE to buy their BOOK - Wonder Walls: How to Transform Your Space with Colorful Geometrics, Graphic Lettering, and Other Fabulous Paint Techniques -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 18, 2022 • 52min
057 Client Case Study - Dental Hygiene Nation
Caitlyn graduated with her bachelors in dental hygiene from West Virginia University to pursue her career as a dental hygienist. She started a Twitter page in college called Dental Hygiene Problems that celebrated the struggles of being in dental hygiene school. What she found was that she was not alone in her struggles as the page grew rapidly! Never did she think it could grow into the lifestyle brand it is today called Dental Hygiene Nation! The brand celebrates dentistry through accessories, apparel, and their most popular subscriptions box! Dental Hygiene Nation turned 5 in 2021 and rebranded with the ever so creative MKWCC! -------------------------- In today's episode, we cover: Caitlyn backstory Why she picked Twitter and the origins of Dental Hygiene Nation Her 3 different types of client personalities The importance of knowing your ideal customer avatar How she knew it was time for a rebrand The influence of Etsy Where she wants/feels Dental Hygiene Nation is going in the upcoming years Shifting from unsure to fully trusting her branding process Tips to when you have a hard desition to make in your business 2 branding lessons -------------------------- Guest info: For more on Caitlyn and Dental Hygiene Nation, you can find her as @dthynation on Instagram. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 11, 2022 • 54min
056 Client Case Study - Kenny Flowers Country Club
Kenny Haisfield is the founder of resort-wear brand Kenny Flowers. He chats about making floral shirts that aren't your dad's, running a travel-focused DTC brand in the midst of a global pandemic, and how he got Jimmy Buffett to wear Kenny Flowers on his summer tour. Kenny Flowers has become much more than just a shirt company. Now the brand also offers everything from funky, fresh swim trunks to women's swimwear and dresses designed by Kenny's wife Christina to a line of golf polos to keep you looking fly on the golf course. The hammocks turned into private villas, the hostels turned into luxe resorts. But one thing remains constant - to continuously reimagine what's possible and embrace that feeling of vacation every day. Mahalo! -------------------------- In today's episode, we cover: Kenny's backstory and how everything started Bali's magical influence How the brand is evolved from 2015 when it first started What branding is all about - definitely not just a logo How the internet is no longer a luxury but fundamental nowadays Where they envision NFTs can help grow businesses Kenny Flower's Country Club - how it came to life What makes Kenny Flowers brag-worthy Marketing Channels - what have been his marketing efforts, and which ones have changed the most since he started Kenny's golden nuggets advice -------------------------- Guest info: For more on Kenny, you can find him as @kennyflowers_ on Instagram. You can check out their collections at kennyflowers.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 4, 2022 • 1h 1min
055 Life according to Creative Agency Owners - Adelaide Matte of AMD Creative
Adelaide Matte is bold, fun, and a creative force to be reckoned with. The founder and CEO of AMD is known for working with a diverse portfolio of businesses, taking risks that drive results, developing warm, professional relationships, and for curating a team of talented creatives. Adelaide specializes in working with small business owners to design and promote their brands. Her favorite part of branding is deciding and creating the overall aesthetic for a new business. -------------------------- In today's episode, we cover: Adelaide's backstory - How she became an entrepreneur at the age of 22 and built her Branding and Marketing Agency Tips for when you're just starting in business Hiring employees vs. contractors How to handle SM when you go from solopreneur to having a team Where they see social media management trends are going Creating and pricing new offers The downside of digital products and social media Struggles of being a female business owner and the "babe" boss mentality The importance of setting boundaries and having business support buddies What's it like to run a team and deal with leadership Outsourcing and trusting experts to take over Set Me Up - Adelaide's in-person dating app ----------------------- RESOURCES MENTIONED: Set Me Up - Stop Swiping and Start Dating @setmeup.io ----------------------- Guest info: For more on Adelaide, you can find her as @adelaidethecreator on Instagram. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Dec 28, 2021 • 51min
054 Client Case Study - Same Skin
Michelle is a digital creator with a professional background in Aviation. She champions WOC going against the grain to share their success and hardships through creative storytelling via her platform - Same Skin, which celebrates sameness in our diversity. -------------------------- In today's episode, we cover: Michelle's backstory - how she moved from Bombay to NY and now works in Private Aviation Same Skin's how and why - how she went on the road of thinking, "I want to give this space to these voices" What does that power of community mean in the context of Same Skin Doing her brand as a white woman - Why she picked MKW Creative Co. Freedom to be your own person vs. co-dependant cultures Channeling grieve into purpose The origin of Same Skin's name "Everything happens for a reason" Michelle's advice to get the most of SM for your business What are the emotions that represent Same Skin Michelle's big takeaways -------------------------- RESOURCES: Big Magic from Elizabeth Gilbert - (Amazon affiliate link) Armchair Expert - Episode with Maya Shankar -------------------------- Guest info: For more on Michelle, you can find her as @sameskin.co on Instagram, and for more about working with her, head over sameskincommunity.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.


