

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

May 17, 2022 • 49min
073 Life According to Trademark Lawyer Michelle Murphy
Michelle Murphy is the owner of Wilson Murphy Law and The CEO of Legal Loft. She works with small businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. She works with online business owners to secure their legacy for generations to come by putting in legal protections. Michelle's mission is to help small businesses overcome their fear of the legal operations so they can continue making an impact on their community without sweating the legal aspects. -------------------------- In today's episode, we cover: Meet Michelle and every way she can help you to level-up legally your business How she's using TikTok in her marketing strategy What is a trademark, and why it can be crucial to do it from the get-go The difference between R and TM When it's the best time to trademark? What if you get a serve cease-and-desist letter? Should anything go sideways... Are you covered with contracts? The grey area in law NFTs and copyrights How DAOs are changing the events industry (Decentralized Autonomous Organizations) ----------------------- RESOURCES: Blog Post: Instagram, we're breaking up with you Get the templates you need (and FREE) to avoid legal mishaps that bankrupt your business! - Click here! ----------------------- Guest info: For more on Michelle, you can find her as: @thetrademarkattorney_ on Instagram @thetrademarkattorney on TikTok and if you'd like to check out her offerings and/or her membership, head over to wilsonmurphylaw.com and theceolegalloft.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

May 10, 2022 • 41min
072 Life According to Brand & Web Studio Foxtrot Branding
Foxtrot Branding is a design studio building strategy-driven branding, websites, and packaging for visionary businesses. Founders Cass and Amanda make it their goal to empower other designers, and they believe you shouldn't have to figure everything out on your own when it comes to starting a design business that supports your dream life. With their free resources for designers, templates, and course, Pro Design Process, they are educating and uplifting the industry, one designer at a time. -------------------------- In today's episode, we cover: How they started a business together - Love at first sight! Teaching others from a very young age Where they seek information Having a niche vs. having a style Compensating their strengths and weaknesses and nurturing their "marriage" Their marketing approach and why they have 2 TikTok accounts vs. 1 Instagram Tools they can't leave without to run their business Pro Design Process - Skip the trial and error! ----------------------- RESOURCES: Sign up HERE for the PRO DESIGN PROCESS - https://bit.ly/kma-pdp Check out all 5 Kiss My Portfolio Challenges available! HoneyBook Basecamp ----------------------- Guest info: For more on Cass and Amanda, you can find them as @foxtrotbranding on Instagram, as @cassidylphillips, and @amanda.foxtrot on TikTok, and if you'd like to check out their offerings, head over to foxtrotbranding.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

May 3, 2022 • 1h 4min
071 Life According to Content Marketing Educator Amber Romero
Amber Romero is the owner of A Creative Co., as a Content Strategist, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a TikTok and Instagram expert. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful business of her own! -------------------------- In today's episode, we cover: Amber last year's evolution - shifting from a 1:1 service model into education Quitting clients so she could pivot her business The benefits of using paid workshops Are you using (and correctly) email marketing? TikTok stories Selling your high ticket offers on TikTok? Reframing and shifting your marketing strategy Money is an exchange of energy! Gen-Z's greatest strengths and weaknesses The importance of not only attracting but repelling your ideal audience Do you really know how to rest? ----------------------- RESOURCES: Kiss my Assets - 1:1 Design Intensive ----------------------- Guest info: For more on Amber, you can find her as @a_creativeco on Instagram, and if you'd to join any of her memberships or work with her, head over to acreativeco.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 26, 2022 • 52min
070 Life According to Holistic Witch Michelle Pellizzon
Michelle Pellizzon is the squiggly-brained founder and CEO of Holisticism, a wellness media company. Michelle deconstructs the business of wellness through her unique perspective as a professional artist, former tech insider, well-being industry maven, and curiously capitalism-critical human. -------------------------- In today's episode, we cover: Meet Michelle and everything that Holistcism can do for you What was like working a 9-5 compared to where she's now, having ADHD and epilepsy Allowing your brand to breathe - Being flexible! WEB 3 - The new era of advertising and marketing But, what in the… is NFTs and WEB-3? Business & well-being Advice to anyone just starting out Consuming others and being consumed The concept of Knowledge Worker ----------------------- RESOURCES: Kiss My GIFs - Motion Graphics Training for Graphic Designer -------------------- Guest info: For more on Michelle, you can find her as @holisticism and @michellepellizzon on Instagram, and if you'd love to get work with her, head over to holisticism.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 19, 2022 • 37min
069 Life According to Doodler Alisa Wismer
Alisa Wismer is the founder of Alisa Wismer Design, an offbeat, unique branding studio for passionate business owners. She loves to help clients attract their ideal audience and customer with strategic & developed branding & design. As if one gig wasn't enough, Alisa also owns and operates Hello Doodle, a stationery & lifestyle gift brand with the mission of making art more accessible one card at a time, offering greeting cards for all occasions, art prints, stickers, notepads & unique gifts. -------------------------- In today's episode, we cover: Finding your unique style can be a real struggle! Alisa's TikTok origin story - How she ended up on the platform and transformed her marketing Struggling with Instagram - Is it even worth the effort? Technology optimist or pessimist? Sketching vs. computer Alisa's favorite resources to learn new things as a designer Finding inspiration - where to look for things you don't know how to Google ----------------------- RESOURCES: Designer Boss Summit - Get your FREE Ticket HERE! Canva Editable Social Media Profile Mock-Ups Episode 64: Life According to Online Entrepreneur Alex Beadon -------------------- Guest info: For more on Alisa, you can find her as @aawismerdesign and @_hellodoodle_ on Instagram. And if you'd love to work with her or check out her prints, head over to alisawismer.com and hello-doodle.com - Buy 3 cards, get 1 free (always!). -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 12, 2022 • 1h 4min
068 Life According to Fine Artist Richard Yozamp
Born and raised in Oregon, Richard has been painting on canvas since the age of 14. Getting a BSA degree in business and focused on art from Montana state university, he moved to San Diego to procure his dream of being an artist. After working in a screen-printing shop, he was hired by Shane Bowden as an art apprentice. He learned and painted for four years under Shane and showed work in galleries all around the world, San Diego, Los Angeles, San Francisco, New York, Toronto, London, Tokyo, Asaka Japan, Hong Kong, and Singapore. He moved back to his hometown of Bend, Oregon, and opened his first solo studio. Now after three years, he's back in southern California and has opened his new studio to start work on new collections and ideas. -------------------------- In today's episode, we cover: Yozamp's trajectory as an artist — started as little as 4 years old! What got him into silk screening and all the benefits that came with it His personal and unique style — Not only relying on paint on canvas What got him started to paint on fabric! Adding depth to water on fabric — Stepping into the next level! The concept of an "infinity idea" Art history — how important it's for designers and creatives to have an understanding Art — culture representation The art of ghost painting The balance between being an artist and an entrepreneur Should you allow people behind the curtains? Artists that they love and hate and why ----------------------- RESOURCES: Kiss my History: Art History 101 for Designers Episode 038: Cultivating your Creativity as an Artist with Stefanie Bales Designer Boss Summit - Get your FREE Ticket HERE! -------------------- Guest info: For more on Richard, you can find him as @yozamp on Instagram, and if you'd love to check out his paintings, head over to richardjamesyozamp.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 6, 2022 • 50min
067 Life According to Brand Photographer Arielle Levy
Arielle is a photographer for female entrepreneurs, brands, content creators, and influencers. Based out of San Diego, Arielle self-started her business and journey in photography in January 2015. Her work has been featured on the websites of top influencers, Nordstrom, Amazon, USA Today, Cosmopolitan, Allure, PAPER, the cover of podcasts, in books, magazines, and the list goes on. In 7 years she has created her own style, and opened her very own, aesthetically pleasing photography studio, The Glow Loft, in the heart of La Jolla. -------------------------- In today's episode, we cover: From working at a casino to becoming a professional photographer — and how life sometimes can get in the way of pursuing our dreams The essence of brand photography Communicating marketing messages with photography — Playing brand adjectives with aesthetics Arielle's process — what's it like to work with her Getting your makeup done by a professional, but should you? Helping her clients to prep the day of their shoot "The only people that get hurt on rollercoasters are the ones that jump off" Investing in crypto and why it's different from other investments Metaverse — getting fire-up with the endless possibilities Learning to set boundaries the hard way Communication is key — setting expectations upfront ----------------------- RESOURCES: Kiss My GIFs - Motion Graphics Training for Graphic Designer -------------------- Guest info: For more on Arielle, you can find her as @ariellelevyphoto and @theglowloft on Instagram, and if you'd love to get your photoshoot done, head over to ariellelevyphoto.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Mar 29, 2022 • 53min
066 Life According to PR Pro Ashley Graham
Ashley Graham, The Conscious Publicist, is a publicist & people-relations coach that works with conscious thought leaders in elevating their voices through storytelling, PR & conscious communications. She's bringing awareness to the aspects of the media that might be missed. Ashley's goal with her story and message is to consciously bring together communities for impact and improvement, to become better leaders and communicators within their spaces. Her influence reaches a loyal audience who are craving the right conversations. She has landed clients in a variety of media outlets such as Forbes, Refinery29, Entrepreneur, and BuzzFeed. -------------------------- In today's episode, we cover: Getting to know Ashley and her offerings What's drawing more and more people to be on podcasts As a PR Pro, what good branding means, and how important is voice and tone Crisis communications Red flags or green flags when a partnership is the right fit for a brand or individual Understanding outlets, voice, tone, editors, and how that blends into the ultimate goal of matching that voice with the client Having the right mindset when pitching Biggest mistakes people make when they start pitching themselves Do's and Don'ts when pitching How understanding your Human Design type can help you build relationships Building a high-level connection even through the smallest form of communicating ----------------------- RESOURCES: Kiss my Assets - 1:1 Design Intensive Kendall Jenner Pepsi Ad -------------------- Guest info: For more on Ashley, you can find her as @yourbrandista on Instagram, and if you'd love to check out her offerings, head over to yourbrandista.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Mar 22, 2022 • 54min
065 Life According to Canva Designer Brodi-Rose Newsome
Brodi-Rose (aka Bro) is a qualified Graphic Designer and an Approved Canva Creator based in regional Australia. She specialises in Brand + Illustration, Canva Templates, and more. Bro is passionate about bridging the gap for small businesses to access beautiful and intentional design through templates, easy-to-use websites, and brands that were made to be used. In 2020, Bro was invited by Canva to be a Creator, and when she isn't busy building brands for kick-ass business owners, she creates templates and illustrations directly for Canva. -------------------------- In today's episode, we cover: Bro's offerings from free to VIP Growing your business as a graphic designer (can also apply to other service providers) How Bro started her business after such a diverse background The importance of following peers to get inspired Sharing, learning, and growing as a group - Collaboration is so key! Canva - Are you less of a designer if you use it? Ways business owners can use and benefit from using Canva How to be a Canva Creator How Canva is helping new generations' creativity Ways you (graphic designer) can help leverage your clients and your business by having Canva offerings Pricing: Canva vs. Adobe Creating passive income with Canva ----------------------- RESOURCES: Kiss my Portfolio Challenges Kiss my Canva Reels Video Training Kiss my Gifts - Motion Graphics Training for Graphic Designer Kiss my Assets - 1:1 Design Intensive Built to Sell by John Warrillow (Amazon affiliate link) -------------------- Guest info: For more on Bro, you can find her as @brodirose on Instagram, as Brodi-Rose Creative Co on Pinterest, and for more about working with her or purchasing one of her templates, head over to brodi-rose.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Mar 15, 2022 • 42min
064 Life According to Online Entrepreneur Alex Beadon
Alex Beadon is a Launch Strategist who helps online course creators and membership site owners have their first six-figure launch. She is the creator of "Together We Launch", and has a YouTube channel documenting her journey as an online business owner. -------------------------- In today's episode, we cover: Meet Alex and how she can help you grow your business Evolution of her business: from photographer to the digital product space to now niching on launches Passive income How to know when it's the right time to rebrand Digital space's evolution TikTok vs. Instagram Are you using wisely your time and efforts? The importance of lifetime value Alex's valuable lessons from her 12 years in business Is it time to press pause? ----------------------- RESOURCES: Launch Wellness Checklist for the KMA Podcast Community Kiss My Assets - 1:1 Design Intensive -------------------- Guest info: For more on Alex, you can find her as @alexbeadon on Instagram, and for more about launching with Alex, head over to launchwithalex.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.


