Kiss My Aesthetic Podcast

Whitney Eckis is a creator of elevated experiences. It began at the bright age of twenty-two when she became the founder and CEO of her marketing agency, Eckis Marketing, a creative communications agency based out of San Diego, CA. Under Whitney's leadership, she has elevated brands such as Marriott, Hilton, SOULCYCLE, and CLEARSTEM through social media marketing, influencer relations, branding, experiential events, and creative strategy. Now in tandem with growing Eckis Marketing, along with five other endeavors, Whitney has begun elevating the coffee experience. I introduce to you, Get Supr, a hemp-infused instant coffee brand! -------------------------- In today's episode, we cover: Who Whitney is and what she does Her origin story Services her agency offers What has changed in marketing Transitioning from service-based to product-based and what her non-negotiables were What brands inspire her What she looks for when hiring someone Top tips for productive networking How the pandemic has affected entrepreneurship and online business Industry pet peeves and advice for coaches & solopreneurs Where she goes for creative inspiration ----------------------- RESOURCES MENTIONED: Kiss My Loops - TikTok Training Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself by Bethenny Frankel 055 Life according to Creative Agency Owners - Adelaide Matte of AMD Creative ----------------------- Guest info: For more on Whitney, you can find her @undertheinfluence.pod on Instagram, and to check out her businesses and offerings, head over to whitneyeckis.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Diana is a stay-at-home, homeschooling, Pinterest mom turned accidental entrepreneur. Her love of holiday cinnamon rolls and travel hacks catapulted her once part-time blog into a full-fledged 6 figure business in 2021. Her inspirational, yet always relatable, content has grown her following on social media to over 600k and given her the opportunity to work with brands like Disney, Royal Caribbean Cruise Line, Hilton, Nickelodeon, Walmart, and so many more. She is passionate about inspiring her audience to look for magic in the everyday and showcases easy and accessible ideas, so they know that amazing things are within their grasp. She also doesn't sugar coat the struggles she faces with imposter syndrome, mental health, the never-ending search for "balance" as a mom and business owner, and the sacrifices she makes to live the life she wants. -------------------------- In today's episode, we cover: Meeting Diana and what she does The different niches she creates content for What it's like to backpack with 3 children How she connected with Michelle How important consistent branding and messaging is Discovering TikTok and how she grew on the app What the business side of being a content creator looks like How her life has changed since starting out Why does she separate content for herself and her family How the rebrand gave her a fresh perspective on her business The importance of creating tangible business goals What makes her brand brag-worthy ----------------------- EPISODES YOU MIGHT DIG: 043 Managing Multi-Biz Balance with Morgan Motsinger 032 Sis My Aesthetic: Tik Tok for Brands 023 Everything in My Brand Questionaire ----------------------- Guest info: For more on Diana, you can find her @Mrsblinks on Instagram and on TikTok, and to check out her brand new website and offerings, head over to withtheblinks.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines. Sarah has spent years cultivating relationships with the industry's top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties. -------------------------- In today's episode, we cover: Meeting Sarah, how she got started in her business How she got into travel weddings The difference between planning an elopement vs. a styled shoot Pros and cons of elopements vs. a wedding What changes she has seen in the wedding industry since the big shutdown in 2020 What the prep was for her elopement giveaway How she approaches travel now that she does destination weddings How Tik Tok has changed her business How she's using the content she created during the giveaway to promote remote weddings The destination she thinks will be the next trend What's the difference between doing a European wedding vs. a Caribbean one Content creation brainstorm session for Michelle ----------------------- RESOURCES: Business is Personal: The Truth About What it Takes to Be Successful While Staying True to Yourself by Bethenny Frankel Check out all 5 Kiss My Portfolio Challenges available! Episode 032 - Sis My Aesthetic: TikTok for Brands ----------------------- Guest info: For more on Sarah, you can find her @sisteredstates on Instagram and on TikTok, and to check out her services head over to sisteredstates.com. Join here The Dallas Wedding Club Facebook group! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Recently named Top 10 Female Coach by Yahoo! Finance and a proud member of the Forbes Business Council, Jessica Marx has over a decade of sales and executive management experience. Her role was critical to the growth of the business and she worked alongside the CEO and Board of Directors to develop strategies on both the operational and sales divisions of the company. She has managed annual budgets of over $100 million-plus and is ready to apply these same principles to your brand. Jessica's corporate experience influences her approach as a coach. She's able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. Jessica has built and created four thriving businesses from the ground up and is ready to help you build yours. -------------------------- In today's episode, we cover: Jessica's backstory What clients can expect working with her and the different offerings she has Where she learned her networking skills The value of showing up as yourself online The problems with the online coaching world How she's helping clients prepare for the recession How the employee vs. contractor landscape has shifted and where it's headed How to build a work culture that people are wholeheartedly committed to The great resignation and the rise of solopreneurs How she has set clear boundaries surrounding her work-life balance ----------------------- RESOURCES: Episode 022: DesIGn Live - Secrets to better Sales with Jessica Marx Kiss my Assets - 1:1 Design Intensive The Finance Agency LLC ----------------------- Guest info: For more on Jessica, you can find her @thejessicamarx on Instagram, and to check out how she can help you elevate your business, head over to thejessicamarx.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. With a rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila's proven ability to generate high-revenue media coverage has disrupted the PR industry and its "always on the grind" mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. -------------------------- In today's episode, we cover: Meeting Kaila and what she does What Human Design is How Human Design intertwines with PR and affiliate marketing The difference between a Manifestor and a Projector Advice for building your own self-regulatory practice based off your chart Procrastination isn't bad and awareness How Kaila first found out about Human Design and how living in alignment yay "Old school" PR vs. "New school" PR How influencers and influencer marketing have changed the marketing space Ways you can work with Kaila ----------------------- RESOURCES: Rocket Fuel by Gino Wickman and Mark C. Winters ----------------------- Guest info: For more on Kaila, you can find her @kmo.consulting on Instagram, and to check out her affiliate PR services and training, head over to kmoworld.org. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Katie of brooklyn.nfts is an emerging Brooklyn-based digital artist who found her start in NFTs on Tiktok. She began documenting her journey as a beginner with no prior crypto or NFT experience - in an effort to onboard a community of beginners to learn alongside her journey. -------------------------- In today's episode, we cover: How Katie got into crypto & NFTs. An introduction to blockchain & Web3 What NFTs stand for and how Katie uses them as a creative What minting and gas fees are How NFT's give creatives equitable rates What Katie enjoys creating minting as NFT's Once you buy any NFT, what can you do with it? Pros and cons of using a marketplace such as SoulSee Building a community and how it helps with minting collections The value of the exclusivity of NFTs How NFTs help creatives win ----------------------- RESOURCES: Kiss My Loops - TikTok Training Solsea.io Cryptowitchclub.io ----------------------- Guest info: For more on Katie, you can find her @brooklyn.nfts on TikTok, and Katie Langhammer on LinkedIn. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Amanda Smith is a Business Coach and CEO of Dallas Girl Gang, a 50,000+ global community of engaged women connecting in career, business, and life. Amanda, also a former elementary music teacher of 7 years, is an expert in authentic marketing, pitching brand partnerships, and cultivating community. She is passionate about bringing women together into a meaningful community and lifting one another up through The Girl Gang Podcast, her personal brand content with Amanda Smith Coaching, and events online and in person. -------------------------- In today's episode, we cover: Meeting Amanda and how she started her podcast Acknowledging how privilege has helped shape the progression of your career Authentic marketing Mistakes we've both made as business owners and the hard lessons learned Trusting people with your business Community > competition and the line between being a community member and being a competitor When your original ideas have been stolen and handling the situation with grace The importance of contracts and clear expectations (even if you don't want to be perceived as "disagreeable") Separating yourself from your business ----------------------- RESOURCES: Listen to episode 157 of The Girl Gang Podcast, where Amanda interviews Michelle Kiss my Assets - 1:1 Design Intensive Episode 061: Life According to Web Designer Georgia G Kaye ----------------------- Guest info: For more on Amanda, you can find her @amandasindallas on Instagram, and to check out her offerings, head over to amandacsmith.co. Use code "mkw" on her Pitch to Paid Course for a discount! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Natalie McMillan is an independent jewelry line and lifestyle brand designed and crafted in Los Angeles, California. Since the summer of 2016, Natalie McMillan has been creating jewelry pieces that transcend all personal styles and tastes, offering quality jewelry for truly everyone. She expanded her line to fragrances, art, and apparel in 2019, and the brand has evolved into a go-to lifestyle brand for individuals looking for high quality, beautifully crafted, slightly off-beat goods. Everyone is invited to Natalie's party! She creates as she lives: with an outpouring of fun, love, and kindness. Natalie works exclusively with women, members of the LGBTQIA+ community, and people of color to help manufacture her stunning offerings. -------------------------- In today's episode, we cover: Natalie's backstory How everything shifted when she started trusting her intuition Inclusivity and being a good person What got her to drop stop doing only Fine Jewelry Her unique approach to email marketing - Her sweet spot! The separation between individual vs. business The entrepreneurial conundrum of being distracted by so many possibilities Are you still having fun? - Avoiding burnout! ----------------------- RESOURCES: Kiss my Assets - 1:1 Design Intensive Episode 070: Life According to Holistic Witch Michelle Pellizzon ----------------------- Guest info: For more on Natalie, you can find her @nataliemcm and @shopnataliemcmillan on Instagram, and to check out her collections, head over to shopnataliemcmillan.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

We're halfway through season 2, we do 50 episodes a season, so there's plenty to go back and listen to. But we're kind of switching up the format this go round and I had Berta, podcast manager extraordinaire, help ask me questions for a change, so I looked at the team and I said "hey team members, submit your questions and I'll do the best to answer them" and created a really fun episode for you that's more of a Q&A style so I hope you enjoy! If you have your own question about branding, marketing, entrepreneurship, or owning an agency please submit them to podcast@mkwcreative.co, and will answer them on the next one! -------------------------- In today's episode, we cover the following questions: How do you market your services without turning your audience off by being sales-y/sell-y? How long did it take for you to start getting consistent (& good) client leads/how do I get consistent leads? Do you ever get imposter syndrome? If so, how do you navigate it? How do you juggle so many clients and projects at the same time? (focused for someone that's starting and doesn't have the AWESOME team you have). What's your main source of inspiration? Working from home is a challenge. How do you avoid day-to-day distractions? For those who need to self-brand before investing in branding, how do you suggest they set themselves up for success when they are ready to invest in branding? Beyond juggling the clients & projects, how do you have time to keep up with the back end of your business before you had a team? It's 2022 and by some strange phenomenon you're face to face with Michelle from 2015. Knowing what you were struggling with in those early years - what do you say to 2015 Michelle? ----------------------- RESOURCES: Episode 019: Batch your Days - Week in the Life of a Brand Designer Episode 050: 1 year of KMA Pod with Berta Wired (We share our favorite episodes) Dubsado - Invoicing and customer relationship management tool Submit your questions at podcast@mkwcreative.co! ----------------------- Guest info: For more on Berta, you can find her as @bertawired on Instagram, and for more about working with her, head over to bertawired.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Kathryn is the founder and brand designer-meets-strategist at Crème Brands. She takes an artisanal approach to branding and starts with original pencil sketches for a brand you'll truly own. Kathryn has over a decade of experience understanding business owners and marketers. Since founding Crème in 2013, she has designed for over a hundred clients across the country, including New York Times and USA Today bestselling authors. Her design work has been featured in print in Whitespace Magazine and Cottage Hill Magazine. She's spoken on branding at events across the country and has also been interviewed on TV station WLKY and multiple podcasts about business and marketing. -------------------------- In today's episode, we cover: Kathryn's backstory How she helps her clients to get to their core essence Why you should position yourself as the guide, not the hero Why she almost drop web design, and what made her not to Quitting vs. changing/pivoting The team behind Crème Brands Winning a Major Design Award! How working with Jessica Marx has changed her business A nice vs. a strong and iconic brand ----------------------- RESOURCES: Check out all 5 Kiss My Portfolio Challenges available! Episode 022 - Secrets to Better Sales with Jessica Marx Building a Story Brand by Donald Miller - Affiliate link ----------------------- Guest info: For more on Michelle and Crème Brands, you can find her @cremebrands on Instagram, and if you'd like to check out her offerings, head over to cremebrands.com. If you are a designer, get 20% off in a 1-1 90-minute consult with Kathryn (usually $500) until June 30th! - Just mention the Kiss My Aesthetic podcast ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.