

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

Oct 4, 2022 • 48min
093 Life According to Wine Enthusiast Miroki Tong
Miroki's a recovering international performer and producer. In her career in arts and entertainment, Miroki performed and produced worldwide and has been honored with many awards. After ten years in the industry, in her pursuit of happiness, sustainability and purpose, she has spent the last few years pivoting across careers. She achieved her MBA with specializations in Strategic Management, Marketing, and Entrepreneurship and works as an independent business consultant, bringing her expertise coupled with healthy pragmatism to help build small businesses and enterprises. By moonlight or by folding the time-space continuum to create more hours, Miroki continues her creative endeavors. Her recent spearheaded project, @9ouncesplease on Instagram, shares her decade-long passion for wine and is working to change the face of the wine and hospitality industry while helping people make savvy decisions about what to pour into their glass. -------------------------- In today's episode, we cover: Miroki's backstory Being a rebel Unpacking intergenerational trauma Gatekeeping in the wine industry Privileged people: stop being afraid to speak up How wine intertwines with branding and marketing Understanding what goes into one bottle of wine FAQs she gets on IG and her favorite kind of content to share Different types of wine from various regions Curiosity vs. judgment ----------------------- RESOURCES: KMA Canva Sprint Day - 1:1 Design Intensive Episode 054: Client Case Study - Same Skin Episode 012: DesIGn Live - Instagram and Racial Injustice with Sol Studio ----------------------- Guest info: For more on Miroki, you can find her @9ouncesplease on Instagram and as Miroki Tong on LinkedIn. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Sep 27, 2022 • 49min
092 Meet the Team - Brand Manager Gabby Kirsten
Gabby is an NYC-based social media manager and is currently working as a brand manager, copywriter, and junior video editor at MKW Creative Co. Gabby's freelance social media management journey began in 2018, and since then, she has worked with a range of creatives, including brand managers, social media marketers, city agencies, and culture-building communities. Her work is fueled by her belief digital spaces have the power to connect people, tell powerful stories, and host conversations that lead to change. Gabby values investing in building community, social advocacy, and reality tv and long walks down the aisles of Target. When she's not working towards a Master of Urban Planning at Columbia University, Gabby is co-creating social strategies and managing digital communities with multi-hyphenate creatives who are passionate about making an impact! -------------------------- In today's episode, we cover: Meet Gabby and how she found her way to MKW Creative Co. What working for Same Skin is like Working with brands that you're the ideal client of Cultural identity How she brings her architectural and urban planning background into social media Same Skin brainstorm session Taking on projects intentionally Value-based businesses Predictions in the future of social media Advice to those hesitant about creating video content ----------------------- RESOURCES: Kiss My Loops - TikTok Video Training Episode 089: Meet the Team - Video Editor Alex Berardi Episode 054: Client Case Study - Same Skin Episode 006: DesIGn Live - Modern Social Responsibility with Polygon Market ----------------------- Guest info: For more on Gabby, you can find her @itsgabbykirsten on Instagram and on TikTok, and to check out her services head over to www.itsgabbykirsten.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Sep 20, 2022 • 1h 4min
091 Client Case Study - Honey Pot Digital
Emma Peacock is a digital marketing strategist and podcast host. Through her business, Honey Pot Digital, she helps small businesses across the world grow with sustainable marketing strategies across their website, email, search, social, ads, or online communities. Honey Pot Digital works with business owners in a range of ways, with options for standalone strategy, coaching, done-for-you services, or courses and resources. -------------------------- In today's episode, we cover: Meet Emma and her backstory What's happened since the rebrand Tips on marketing your business—should you do it all? How she helps her clients plant seeds while working on short-term plans Diversifying your types of content in a manageable way Being willing to experiment with different content and strategies Advice to jr. designers for content creation Advice for getting a consistent flow of clients through content How automation and on/off-boarding processes are so underrated If the internet didn't exist, what would she do? ----------------------- RESOURCES: Kiss My GIFs - Motion Graphics Training for Graphic Designer Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer ----------------------- Guest info: For more on Honey Pot Digital, you can find Emma @honeypotdigital on Instagram, and to check out her services and resources, head over to honeypotdigital.com. Grab here The Content Nectar Prompt Deck - a great resource to help you get over the first hurdle of the overwhelm of what you can talk about online. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Sep 13, 2022 • 53min
090 Life According to Bookkeeper Rachel Burke
Rachel Burke is the founder of Bookkeeping by Burke, a boutique bookkeeping firm that serves female-owned, service-based businesses. She started Bookkeeping by Burke after working in the corporate accounting industry and recognizing a huge disconnect between accountants and their clients. The industry is outdated, it's boring, it's old school, and it's 90% male-dominated. At Bookkeeping by Burke, Rachel and her team are not your parents' 65-year-old CPA. They're young, they're modern, they're female, and they genuinely love their clients. Their mission is to teach you how to pay yourself consistently, to ease your stress come tax-time, to help you understand your finances, and to cheer you on every step of the way. -------------------------- In today's episode, we cover: Meet Rachel and what her mission is in her business Her origin story: from corporate accounting to almost leaving the industry to starting her own bookkeeping firm How creating a podcast can spark inspiration The industries of the clients she works for and their main pain points which drive them to hire a bookkeeper The dangers of the comparison game Her main pet peeves in the bookkeeping industry and red flags to watch out for Why Venmo and cash apps are NOT suitable for businesses Her recommendations for sending out invoices for early-stage entrepreneurs Deductions that people don't typically think of Tax fraud isn't worth it!! Advice to solopreneurs for making strategic investments Contractor vs. employee ----------------------- RESOURCES: Episode 047: BTS of an OBM with Katharine LiMandri KMA Canva Sprint Day - 1:1 Design Intensive ----------------------- Guest info: For more on Bookkeeping by Burke, you can find her @bookkeepingbyburke on Instagram, and to check out her services and resources, head over to bookkeepingbyburke.com. Anddddd don't miss out on these juicy discounts! Income and Expense Tracker: Code "KMA20" for 20% off Waitlist for Six-Figure Service Provider (launching soon!): Code "KMA100" for $100 off ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Sep 6, 2022 • 56min
089 Meet the Team - Video Editor Alex Berardi
Alex is a multi-hyphenate video editor with a passion for storytelling through the visual medium of social media. As an actor, her passion for video editing comes from an obsession with genuine human connection and storytelling. Back in 2014, she took a video class in college. The objective: learn how to produce and edit videos. She was OVERWHELMED. She was a psychology major, my friends, ok? She immediately told herself that she would never be a skilled editor. Then she gave herself a pep talk, a little self-therapy if you will. Reminded herself that new skills that time, and here we are in 2022 doing the damn thing! Pop the bubbly! Today she edits & creates with clients like Dental Hygiene Nation & Same Skin as a video editor with MKW Creative, and has edited & strategized with the legends Sam Valentine (One Broke Actress) & Ashli Pollard (Team AP Consulting). -------------------------- In today's episode, we cover: How Alex and Michelle got connected Alex's origin story and how she fell in love with video editing The value of accessible tools like Canva Trying new things and allowing yourself to fail The beauty in messy and organic content Mind-boggling video marketing and TikTok stats How incredible video content is for accessibility and experiencing beyond your periphery Growing Same Skin's community through video Common objections to diving into video marketing Why trends aren't a marketing strategy First thoughts about Shuffles by Pinterest ----------------------- RESOURCES: Canva Editable Social Media Mock-Ups ----------------------- Guest info: For more on Alex Berardi Media, you can find her as alexgrace.media on Instagram, and on TikTok. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Aug 30, 2022 • 43min
088 Everything you need to know about Kiss My Portfolio Challenge 6
Calling all designers! The Kiss My Portfolio Challenge is BACK! In this week's episode, Michelle covers all the deets you need to know about the latest Brand Design Challenge! This round covers Tanked, a Coral Cafe and Speakeasy. She'll take you through the guide and how each day will look during the challenge. While the challenge can be done at your own pace, to receive feedback from Michelle and the guests, you'll wanna join us between Sept. 5-16. We hope to see you there! -------------------------- In today's episode, we cover: "What is the Kiss My Portfolio Challenge"? What's included in the guide, such as ideal client avatars and brand adjectives Ideas on how to approach the challenge The brand goals of Tanked An overview of each day in the challenge ----------------------- RESOURCES: Sign up for the Kiss My Portfolio Challenge #6 ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Aug 24, 2022 • 41min
087 Client Case Study - So Diego
Bianca loves bringing people together to explore her hometown of San Diego and has been offering food and drink-centric tours for over a decade. She brought on Nicole as a business partner in 2021 to help revitalize the company for their reopening post-pandemic. Nicole's professional experience as a project manager and former owner of a catering company, and Bianca's experience in hospitality, make them a dynamic duo for creating insightful, unique, and professionally operating experiences for not only the tourism market of San Diego, but for locals, as well. They are both mothers of 2 daughters each and believe that a work/life balance of being professional mothers is the key to self-fulfillment and happiness. Currently, their business operates 22 food and drink tours a week and has hosted many large corporate groups on tours around San Diego. They love their city and find joy in sharing local businesses on the experiences they plan. -------------------------- In today's episode, we cover: Bianca's origin story—from traveling abroad to working in hospitality in San Diego and how her experiences sparked the idea of curating a unique experience for tourists in the city So Diego's offerings Their most memorable client experience How incredibly eclectic San Diego is So Diego's evolution leading up to their rebrand with MKW Creative Co. Their favorite part of the new brand kit New ideas brewing to dispel people's preconceived notions of San Diego How do they think So Diego would look like if they started it from scratch today The importance for entrepreneurs to grow their B2B network Social media marketing can help, but you can have a successful biz without a strong following What makes So Diego "brag-worthy" ----------------------- RESOURCES: Kiss My GIFs - Motion Graphics Training for Graphic Designer Kiss My GIFs PART 2 - Motion Graphics Training for Graphic Designer ----------------------- Guest info: For more on So Diego, you can find them @_sodiego on Instagram, and to check out their tours and offerings, head over to sodiego.com Kiss My Aesthetic podcast listeners get 10%! - Code SDLOVE ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Aug 16, 2022 • 1h 3min
086 Life According to Brand Strategist AnnMarie Rose
AnnMarie Rose is an Online Business Strategist and Quiz Funnel Expert with nearly a decade of experience helping business owners leverage their zone of genius to reach the right audience with the right message and generate revenue online. She and her team have helped hundreds of coaches, consultants and service providers pivot and scale with ease by aligning their business model with their vision, reimagining their offer suite, clarifying their brand message, and streamlining their marketing and sales efforts so they can impact (and earn) millions online without overwhelm or hustle. When AnnMarie isn't working, you can catch her sweating it out at a local fitness studio, pulling tarot cards and journaling or grabbing coffee with girlfriends at one of her go-to spots downtown San Diego. -------------------------- In today's episode, we cover: Meeting AnnMarie: who she is, what she does, and who she helps How she got started as a brand strategist Her advice for entrepreneurs on making clear offers for their website How do you know when it's time for a rebrand? The importance of having foundations in your branding How to position shifts in your business: advice for women in entrepreneurship How she counsels people through imposter syndrome & burnout What makes her brand "brag-worthy" ----------------------- RESOURCES: Canva Editable Social Media Profile Mock-Ups Kiss my Assets - 1:1 Design Intensive Episode 074: Life According to Brand Designer Kathryn Joachim Episode 04: Building a Brand Family ----------------------- Guest info: For more on AnnMarie, you can find her @askannmarierose on Instagram, and to check out her services and offerings, head over to annmarierose.com. Take her Business Breakthrough Quiz: bizbreakthroughquiz.com ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Aug 9, 2022 • 46min
085 Life According to Business Consultant Ashli Pollard
From Oscar de la Renta to Prada to Rebecca Minkoff to Sam Edelman, Ashli has helped grow major businesses for 10 years in the fashion industry in NYC, but now runs her consulting agency bringing the same strategies she used in big business to entrepreneurs. On top of all of that, she also owns two other businesses, a podcast production company Fast Forward, and a wellness product, Me Time. -------------------------- In today's episode, we cover: Meeting Ashli: who she is and what she does Her origin story working in the fashion industry Lessons you learn at the beginning of your career Adjusting expectations when starting your business—slow and steady wins the race! Knowing how to audit: discerning whether you're in a build, maintain, or start a fresh phase Personal realizations post-pandemic Getting to know who your ideal clients are What drew Ashli to running a female-focused agency Preserving your energy while being on social media ----------------------- RESOURCES: Canva Editable Social Media Profile Mock-Ups ----------------------- Guest info: For more on Ashli, you can find her @teamapconsulting on Instagram, and to check out her services and offerings, head over to teamap.consulting. AND.... Get $20 off Me Time kit with code MKW! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Aug 2, 2022 • 48min
084 Life According to Author & Poet Arielle Estoria
Born and raised in foggy Northern California and now residing in Los Angeles CA, Arielle Estoria (R-E-L EH-STORY-UH) is a Arielle Estoria is a Spoken Word Poet, gifted Writer and Author, captivating and authentic Emcee, Speaker, Model and Actor. Through various aspects of storytelling, Arielle creates environments and spaces where audiences have the permission to be vulnerable and seen. Her motto, "Words not for the ears but for the soul" stems from her dedication to remind anyone who encounters her and her work that words are meant to be felt and experienced not just heard. With a specific heart in empowering, encouraging and making space for audiences of women to feel at home in their own bodies. Arielle has shared her work through custom spoken word pieces, workshops and themed keynote talks with companies such as Google, Sofar Sounds, Lululemon, Dressember, Tedx, the SKIMS campaign by Kim Kardashian and more. -------------------------- In today's episode, we cover: Meeting Arielle: who she is, what she does, and who she helps Her creative spectrum How has her work evolved since her earlier days? The coexistence of optimistic and pessimistic feelings around social media What gets her excited about the future? Her rituals before writing The line between marketing and creating Her recent rebrand Lifestyle creators she admires Words of wisdom for businesses when social justice issues emerge on social media ----------------------- EPISODES YOU MIGHT DIG: 054: Client Case Study- Same Skin 043: Managing a Multi-Biz Balance with Morgan Motsinger 038: Cultivating Your Creativity as an Artist with Stefanie Bales ----------------------- Guest info: For more on Arielle, you can find her @arielleestoria on Instagram, and to check out her business and purchase any of her books, head over to arielleestoria.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.


