

Kiss My Aesthetic Podcast
Michelle Wintersteen
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Episodes
Mentioned books

Sep 8, 2020 • 40min
013 DesIGn Live - Social Media 101 with The Developing Professional
In this new episode, Michelle interviewed Colleen Hawkins of The Developing Professional, where Colleen provides social media services, marketing tips, strategy, and overall processes and experiences. They've talked about the best tips on utilizing and finding hashtags for IG, repurpose your IG content into Tik Tok, and vice versa. They give actionable tips and ideas on reaching a bigger audience and how to start your brand new account when you don't yet have an actual product. They also give specific tips and advice to someone that is just beginning as a designer. They share some personal experiences with their accounts as business owners and how sometimes the best you could do is hire a SM manager to get that stress and extra work out of your plate. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Colleen, you can follow her on Instagram at @thedevelopingprofessional or online at www.thedevelopingprofessional.com

Sep 1, 2020 • 25min
012 DesIGn Live - Instagram and Racial Injustice with Sol Studio
In this week's episode, Michelle interviewed Natasha from Sol Studio Marketing, an Instagram creative studio with a focus on strategy and creative content. Natasha offers IG management, strategy, resources, courses, and speaking. They've talked about the importance of the use of color and brand recognition, the biggest pet peeves when it comes to Instagram management, the most significant myths she helps to dispel with clients, how to gain real connections. A real conversation about racial injustice, how Black Lives Matter has brought total awareness and ideas on what, as an individual, we can do and implement in our lives, and on social. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Natasha you can follow her on Instagram at @solstudiomarketing or online at www.solstudiomarketing.com

Aug 25, 2020 • 16min
011 Planning a Brand Photoshoot
In this week's episode, Michelle gives tons of valuable and actionable tips to plan your brand photoshoot. She gives tips on how to find photographers in your area, what to look for before reaching out, and why it's important to pay a professional. She shares her step-by-step process to get the best results on how to come up with ideas and organize them, the essential things to take into consideration when getting things ready, such as clothing and poses, basically, everything you need to know and to prepare before and during the photoshoot. She also gives ideas on the props you might need, her top advice for first-timers, and her opinion on how having a brand photoshoot can help you stand out and grow. Check this episode to learn about Defining your Brand Identity! WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Aug 18, 2020 • 28min
010 DesIGn Live - Divine Feminine vs. Masculine Money Mindset with Alejandra Crisafulli
In this week's episode, we have the fantastic Alejandra Crisafulli, an award-winning master coach, and speaker. Her biz is called the Baller Coach. She offers coaching for both life and business coaching to women entrepreneurs who are scaling to 7-8 figures. They've talked about the difference between the divine feminine and masculine energy when it comes to money mindset and how each of them has its place to make things work smoothly. How do you notice it, observe it, and act on it. She also shares tips on how to deal with wavering, how to heal rather than deal with your inner conversation, and the main points we need to have in mind to be able to make that switch into scaling to 7-8 figures business. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Aug 11, 2020 • 30min
009 DesIGn Live - Theater Marketing, Social Media & Finding a Niche with Taylord Marketing
In this episode, Michelle has the pleasure of interviewing Taylor Donaldson from Taylord Marketing & Management, LLC. Taylor offers a one-stop-shop for theatre professionals and small business owners. They've talked about how they started in the entrepreneurial business and launched their companies. How to approach new clients when you are just starting out. They've given their full opinion about TikTok, how great it can be for businesses and bring so much inspiration, the difference with Instagram, and how this platform can help you showcase your business differently and to a different audience. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Aug 4, 2020 • 27min
008 DesIGn Live - How to Work with Brands with A Dash of Chels
In today's episode, Michelle interviewed Chelsea from A Dash of Chels! She offers content creation and social media management for businesses and brands. They've talked about how we can utilize Instagram to become a better ally besides just the virtue-signaling posts, what we predict online business and influencer marketing would be in 1, 3 and 5 years from now, tips on staying creative when things get hard and the strategies that she's used to personally to grow her biz! WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 28, 2020 • 20min
007 Defining your Brand Identity
In this episode, Michelle explains the best practices to defining your brand identity, and she goes in detail, describing the four pillars to follow: Define, Design, Build, and Grow. She also explains the importance of getting first clarity on your ideal client Avatar as much detail as possible and how that will help in getting it right from the get-go. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 21, 2020 • 33min
006 DesIGn Live - Modern Social Responsibility with Polygon Market
In this week's desIGn Live, Michelle got to interview Allison Sugahara from Polygon Market! She owns this creative agency alongside her husband; however, this episode is about something that concerns us all, the BLM movement. They've talked about how to take action moving forward, how it's an excellent time to reconsider how we go about things, events we attend, groups we join... And as a brand, where is the balance of being diverse while sticking to your avatar, the importance of representation and inclusion, and the importance of white people to speak up. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 14, 2020 • 23min
005 DesIGn Live - Branding for Sustainable Businesses with Design by JRS
In this week's desIGn Live, Michelle got to interview Julia Stanton of Design by JRS! Julia offers branding and other graphic design services, a conscious design having sustainability in mind. They've talked about the different ways you can implement sustainability as a designer and as a person, how to bring awareness and how brands can be more sustainable. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn

Jul 14, 2020 • 18min
004 What is a Brand Designer
In this episode Michelle talks about what is a Brand Designer. She answers the main questions she gets asked regarding this matter: What is a brand? What does a brand designer do? What's the difference between a logo designer and a brand designer? What should you look for in a brand designer? How do you find a brand designer that's a good fit for your project? And how do you become a brand designer? WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn


