The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr
The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
Episodes
Mentioned books
Mar 6, 2024 • 25min
SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
Learn how to double your 'Magic Number' and increase go-to-market efficiency in SaaS businesses with insights from Sapphire Ventures. Discover the evolving strategies in software sales and the importance of optimizing go-to-market design for sustainable growth.
Mar 1, 2024 • 21min
SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto's CRO and Head of Go-to-Market
Learn high-velocity sales techniques from Gusto's CRO and Head of Go-to-Market, including selling to SMBs, dynamic territory management, deep diving into accounts, lead optimization, AV testing for increased conversion rates.
46 snips
Feb 23, 2024 • 39min
SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund
Learn how to build a successful Sales Development Representative function in 2024 with insights from Sam Blond of Founders Fund. Topics include hiring, measuring performance, scaling the team, trends in outbound, and optimizing SDR functionality through networking and value offerings.
8 snips
Feb 20, 2024 • 34min
SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners
Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.
10 snips
Feb 16, 2024 • 46min
SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund
In this episode, Giancarlo Lionetti, CRO of Zapier, discusses Product-Led Growth (PLG) and Go-To-Market (GTM) strategies. They explore the role of the CRO and how to combine product-led and sales-led growth. They also discuss Zapier's successful hybrid go-to-market model. The podcast dives into the importance of having an easy-to-try product, being user-centric, and the role of product marketing and demand generation. Additionally, they explore the effectiveness of demand gen campaigns and the value of sales in complementing product-led growth.
7 snips
Feb 13, 2024 • 27min
SaaStr 723: Nick Mehta, CEO of Gainsight, and Jason Lemkin, CEO and Founder of SaaStr: Answer Your Top 10 2024 Customer Success Questions
Nick Mehta, CEO of Gainsight, and Jason Lemkin, CEO and Founder of SaaStr, answer top 10 customer success questions for 2024. They discuss good net retention, median NPS, hierarchy in customer success, challenges in hiring CS leaders, renewal teams, and treating customers well.
6 snips
Feb 9, 2024 • 30min
SaaStr 722: 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
Jason Lemkin, SaaStr CEO and Founder, reflects on the state of the SaaS industry in 2024, discussing trends, predictions, and the impact of COVID-19. Topics include efficiency, growth, employee metrics, burnout in sales, retaining happy customers, honesty about product market fit, and challenges/opportunities in the current state of SaaS.
59 snips
Feb 6, 2024 • 30min
SaaStr 721: How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
Mark Roberge, Dini Mehta, Kate Ahlering, and Mark Wayland share their advice on refining an ICP, stopping a PLG motion, differentiating Enterprise and Mid-Market reps, diagnosing and solving churn, and handling challenges as a new C-suite member.
Feb 2, 2024 • 34min
SaaStr 720: CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk. Hosted by Sam Blond, Partner at Founders Fund
Christian Smith, CRO of Splunk, shares insights on what it really takes to be successful in Enterprise SaaS Sales. Topics discussed include pipeline health, creating demand in the Enterprise, pros and cons of a product-led pipeline, and Customer Success with Enterprise-level customers.
Jan 26, 2024 • 31min
SaaStr 719: What's New at WordPress with Matt Mullenweg, CEO of Automatic and Co-Founder of WordPress. Hosted by Jason Lemkin, Founder and CEO at SaaStr
In this episode, Jason Lemkin interviews Matt Mullenweg, CEO of Automatic and Co-Founder of WordPress. They discuss Matt's 20-year journey with WordPress and the mission to democratize publishing. They also talk about building a sustainable business, finding a liquidity path, and emphasizing problem-solving in product design. The challenges of managing distributed teams during the pandemic are explored, along with the importance of in-person meetups for effective collaboration.
