

The Places We'll Go Marketing Show
The Places We'll Go Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Episodes
Mentioned books

Jan 13, 2021 • 45min
Mastering Side Hustles with Jeremy Connell-Waite, Communications Designer at IBM
WHO IS JEREMY CONNELL-WAITE?
Jeremy leads IBM’s "Wild Ducks" commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands. Some of his 'side hustles' include hosting a weekly podcast; helping raise awareness of environmental issues and inspire change through his role as a Climate Action Ambassador; writing books on marketing and storytelling; and more!
In past lives, Jeremy has owned his own agency, authored four books and worked for brands such as Nike, MTV, Rovio, LVMH, Uber and Vodafone. He has also worked on strategic accounts with Facebook’s largest ad agency and led marketing strategy teams at Adobe and Salesforce.
Oh, and Jeremy has also spent some time as a giraffe keeper!
WHAT YOU'LL LEARN
- Advice and guidance on identifying what is important and where to focus your resources
- What aspects of digital marketing aren't working
- How to fully embrace creativity

Dec 29, 2020 • 46min
Less Logic and More Magic with Jon Wilkins, MD at Accenture Interactive and Chairman at Karmarama
In this episode, Jon provides advice and guidance on identifying what is important and where to focus your resources, what aspects of digital marketing aren't working and how to fully embrace creativity.
Who is Jon Wilkins?
Jon is currently Global MD of Creative Council at Accenture Interactive and Chairman at Karmarama, with his wide-ranging marketing experience also extending to positions at Walt Disney and MTV earlier on in his career.
With that in mind, we’re very much looking forward to hearing more about his exceptional career journey to date and discussing his thoughts and insights into the current marketing landscape.

Dec 21, 2020 • 46min
Living with Change - Craig Fenton, Director, Strategy & Operations at Google, UKI & Southern Europe
Who is Craig Fenton?
Craig is currently leading Strategy & Operations for Google in UK, Ireland, France, Italy, Spain and Portugal.
He is an investor, mentor and supporter of a range of businesses including several start-ups, where he finds great inspiration for his own personal and professional ventures.
Between all of this, you’ll find him flying, riding his motorbike, spending time with his family, and being what his wife likes to call an “active relaxer”.

Dec 2, 2020 • 53min
Sir Martin Sorrell's journey to the top, Chairman at S4 Capital & Founder of WPP
Who is Sir Martin Sorrell?
Sir Martin is a British businessman and the founder of WPP plc, the world's largest advertising and PR group.
Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.
Thereafter he launched S4 Capital. Two years later, it is worth £2bn.

Nov 26, 2020 • 44min
How leaders can champion diversity and inclusion with Victoria Fox, CEO at AAR Group
ABOUT VICTORIA FOX
Victoria was appointed as CEO of AAR Group in 2019, which is a marketing consultancy specialising in harnessing marketing ecosystems to bring new perspectives to their clients in order to help them to drive growth.
This appointment builds on a successful 20-year career agency side, most recently as CEO of LIDA, M&C Saatchi’s global customer engagement agency.
Victoria is also an active member of WACL (Women in Advertising and Communications) and proud to have been awarded 2019/20 UK Top 50 'Leading with Kindness' award sponsored by the Financial Times.

Nov 19, 2020 • 44min
Leading a marketing team from home with Peter Markey, Chief Marketing Officer at TSB Bank
Who is Pete Markey?
Meet Peter Markey, Chief Marketing Officer at TSB Bank in Redhill, UK, who has been in marketing since 1995.
He’s held leadership roles in many UK brands, including TSB Bank, Aviva, and Post Office Ltd.

Nov 12, 2020 • 46min
Succeeding in elite level sport and business with Ben Kay, Rugby World Cup Winner & Partner at Pablo
Who is Ben Kay?
Rugby World Cup winner, British & Irish Lion, England international, double European champion and six-time English league champion, Ben Kay retired in 2010 as one of the most successful players in rugby history.
At Pablo, they believe in being humble in the way they work and see the world, yet radical in the way they think and create ideas in partnership with their clients.

Nov 6, 2020 • 45min
Building a better, kinder workplace with Sue Unerman, MediaCom's Chief Transformation Officer
Who is Sue Unerman?
Sue drives transformation for MediaCom, and her clients in the UK.
She is part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise to become the number one company in its sector, and proud recipient of Campaign Mag's Agency of the Decade for the second time in a row.
Her last book is The Glass Wall – called the year’s most significant addition to the debate on gender diversity at work - a collection of success strategies for women at work, and an invaluable guide for businesses that want to successfully develop the women who work for them.

Oct 27, 2020 • 45min
Changing Media Landscape with Claudine Collins, Chief Client Officer at MediaCom UK
Who is Claudine Collins?
Claudine is the Chief Client Officer of MediaCom UK - a £1 billion media agency.
And has appeared annually as one of the interviewers in the final episode of "The Apprentice" on BBC1 since 2013.

Oct 26, 2020 • 45min
Life on The Apprentice with Claude Littner, Lord Alan Sugar's aide on The Apprentice
Who is Claude Littner?
Claude Littner is a successful entrepreneur and businessman with almost 50 years’ experience.
A long-term business associate and friend of Lord Sugar, Claude has chaired a number of his companies including Amstrad International, Amstrad Spain, Dancall Telecom and Viglen.
Claude was Chief Executive of Tottenham Hotspur Football Club. He was also deputy Chairman of Blacks, Chairman of ASCO plc, and Azzurri Telecom, Chairman and majority shareholder of Powerleague plc. In 2014, The University of West London Business School was renamed, The Claude Littner Business School in recognition of his exemplary business career and long-term association with the University.
Claude has appeared on The Apprentice in each of the 14 previous series, and best known for his fearsome interview style when grilling the candidates in the penultimate episode of each series.


