The Places We'll Go Marketing Show

Key Takeaways  - Motivated by culture, doing something I am strong at, and learning  - Need to kiss frogs to find the "click"  - Avoid "I will be happy when"  - Happy brains are more successful  - 10% circumstances, 90% what you do with it  - Had to re-build at Unilever and spend 6 months eating humble pie  - Doesn't want her kids being sheep and frightened  Who is Sarah Warby?  Sarah is a marketeer, a growth officer, a non-exec director, and an amateur painter.   She learned the ropes in Unilever, lived in Australia for a while, was Marketing Director at Heineken, CMO at Sainsbury’s, helped to launch a FinTech start-up, was CEO of a sex toys business and has moonlighted as a welder in South Wales.  She’s also a Non-Exec Director at Moneysupermarket plc and Chair of the Marketing Academy Fellowship alumni council.   Sarah is a Fellow of the Marketing Academy and Marketing Society and was Marketing Society Leader of the Year in 2013.

WHO IS SHERILYN SHACKELL?Sherilyn Shackell, is the founder and CEO of The Marketing Academy. A former recruiter who was living her life for reasons that didn’t line up with her values, a near-death experience in her early forties led Sherilyn on a journey to find her purpose.  The Marketing Academy is a unique 'not for profit organisation dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge.WHAT YOU'LL LEARN 1. Making difficult decisions 2. Why it's never too late to change 3. Her journey to the top

WHO IS KATE ROWLINSON?   Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture.   She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on Groupm’s 50:50 programme - which aims to achieve an equal gender split at an executive level.   WHAT YOU'LL LEARN  1. Where the media landscape is going  2. Dealing with micro-aggressions or discrimination  3. How can brands get the most out of their media agency

WHO IS CRAIG INGLIS?   Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays.   He joined John Lewis in 2008 as Head of Brand Communications and became Marketing Director in 2010.   After 12 amazing years, he decided it was time to move on and is now the non-executive Chairman of the Marketing Society since 2018.   Outside of work, Craig is generally busy with his four kids, loves running, cycling, golf and snowboarding. WHAT YOU'LL LEARN  1. What is creative marketing 2. How to embrace creativity  3. His journey to the top

WHO IS RACHEL BOTSMAN? Rachel Botsman is passionate about helping people understand how trust works in the modern world. Her ideas aim to inspire people to think with more humility, talk more openly, or act more meaningfully. She is the author of two highly acclaimed books and a Trust Fellow at Oxford University’s Saïd Business School. Her podcast series, Trust Issues, is available on iTunes and Spotify. Her articles on trust have appeared in the WSJ, Financial Times, Wired, New York Times, Guardian, and Harvard Business Review. Rachel’s TED talks have been viewed 4+ million times. WHAT YOU'LL LEARN 1. Why trust is essential in business 2. Marketing you can trust 3. Her journey to the top

WHO IS CARRIE LONGTON? Co-founder of Mumsnet.com, Mum of three tech-savvier-than-me kids, cake-maker, runner, new wild swimmer and seaside lover. Mumsnet is part of the landscape now, but back in 1999, it was just another tech startup. By 2018 Mumsnet had 1.3 billion page views from 119 million unique users and revenue of £8.6 million. And then Carrie found out she had cancer. Carrie’s treatment worked and she is now in good health. And Mumsnet continues to thrive.

WHO IS JACK GREEN?  Jack Green was incredibly lucky to have a 10-year career as a professional athlete where he represented Great Britain and England in the 400m hurdles and 4x400m relay at two Olympic Games (London 2012 and Rio 2016), three World Championships, two European Championships and a Commonwealth Games.   After retiring from track and field he moved into the corporate well-being sector where he led on and delivered a well-being strategy during COVID-19 for BBC Studios.   He has now launched his well-being consultancy, Olywel, and they are available to support companies with their well-being and performance environments.   WHAT YOU'LL LEARN  1. Protecting your mental health  2. Understanding mental health  3. His journey to the top

WHO IS MARGARET JOBLING?  In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica.   Some of her key achievements include launching Dove deodorant across Europe; delivering the first-ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign.  Margaret launched the first-ever award-winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand.  Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie and a Great Dane called Vegas.   In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dogs, runs the odd half marathon and occasionally gets a chance to sleep.   WHAT YOU'LL LEARN  1. How she manages her time  2. Habits of a FTSE 100 business leader  3. Her journey to the top

WHO IS OLI BARRETT? Oli Barrett is a connector of people and ideas. Maker of impactful introductions. Interviewer and host of virtual and in-person events. Creator of the Build a Better Network course. A shareholder in several companies, including Calm.com (the mindfulness app, based in the US), Troubadour Theatres (creating new entertainment spaces in London and beyond) and Grasp (changing the way organisations connect). Host of The Lens podcast (with Business in the Community) and numerous live events including The London Business Awards, The Great British Entrepreneur Awards and Global Tech Advocates.

WHO IS KEITH WEED?   Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand.  He held this role from 2010-2019.  In 2016 he was LinkedIn's second most influential writer on the platform in the UK.   And in 2017 he was named the most influential CMO globally by Forbes.   He was also voted as the Marketers Marketer of the Year by Campaign readers.   WHAT YOU'LL LEARN  1. The marketing challenges to expect in 2021  2. What you can do in 2021 to win in marketing  3. His journey to the top