The Places We'll Go Marketing Show

The Places We'll Go Show
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Sep 2, 2022 • 46min

Jordan Schwarzenberger, Manager of the Sidemen - Life, building the Sidemen brand

In this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show! Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely our of passion for the craft of brand building. As part of Sidemen's audience when he was younger, and a passionate marketer, he was the perfect person for helping grow the "biggest British cultural export of this generation".  In this episode, he shares his views on what it takes to be the best version of yourself, somewhat controversial views on University and the power of exploring different options and avoiding a fear of moving around, especially when you are young.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training. 
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Aug 26, 2022 • 45min

Rebecca Brock, Commercial Director at Costa - Creating financial success in marketing

In this episode we were joined by Rebecca Brock, Commercial & Customer Director at Costa Coffee. Rebecca started this episode by talking her rooted ambition to succeed and eagerness to continuously challenge herself and her thinking. This has been reflected many time throughout her career like moving to Canada and changing sectors. She is an incredibly strong leader who is proud of her team and always find ways to help progress them, even if she sometimes has to recognise the "ying to her yang" and take a step back.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 
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Aug 23, 2022 • 41min

David James, CMO of Hargreaves Lansdown - Being an atypical CMO

David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat "atypical" CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the reality of being a CMO compared to what most people would assume it is like to be one.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 
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Aug 12, 2022 • 51min

Tom Roach, Brand Strategist at Jellyfish - The three-time Gold IPA Effectiveness winner

VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most.  Throughout this episode, it becomes clear that Tom is go-getter by nature, a trait he is noticing he passed down to his son, and is continuously looking for new experiences, new connections and new discussions that he can get involved in. He believes this is the key to career building - how do you expect anything exciting to come your way, if you are not doing exciting things? Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 
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Aug 5, 2022 • 38min

Mel Matson, Director of Customer Proposition & Comms at Co-op - Life with ADHD

In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis.  Mel has had an incredible career in retail marketing that has allowed her to work in nearly all the top supermarket retailers in the UK, and started from her part-time role in M&S during her teenage years. She also talks about how her childhood has shaped her into the adaptable marketing leader that she is today.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training. 
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Jul 25, 2022 • 46min

Hamish Goulding, Head of Brand Strategy at HSBC - The Power of Being Yourself

In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Throughout the call he continuously understates how successful he is and mentions how he is privileged to be able to work at HSBC and previous companies.  Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training programmes.
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Jul 15, 2022 • 42min

Simon Michaelides, Consultant - The Change Agent

Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and overthinking which we can all relate to at times. But most of all, Simon is genuine person who has a career we all dream of, yet is still so humble.  
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Jul 1, 2022 • 43min

Becky Moffat, CMO of HSBC UK - Economist to the Chief Marketing Officer

In this episode, we're joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren't being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don't call ourselves one. We hear why Becky feels HSBC's recent "safe spaces" campaign was crucial and how they actually made it come to life to help as many people as possible when they need it most.  Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training. 
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Jun 10, 2022 • 47min

Andria Vidler, CEO of Allywn UK and The National Lottery - The three-time CEO

We started this episode by hearing Lindsay Clay describe Andria Vidler as a "calm authority with a sense of steel", and that rang true throughout this episode. Her imposter syndrome, has pushed her throughout her career to build such a strong drive that motivates her to be continuously improving herself and everything she does. She spoke about the importance of creating an encouraging culture that gives her employees the confidence to be creative and take risks without feeling afraid of failing.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 
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May 27, 2022 • 51min

Andy Nairn, Founder of Lucky Generals - The power of understanding your secret sauce

This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

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