The Places We'll Go Marketing Show

In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing with 3 older brothers has shaped her to be such a powerful and confident person that is willing to speak out about what she believes is right.  Sponsored by School of Marketing, a digital and data-led marketing apprenticeships and training provider. 

Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self to work, no matter what that might be each day. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Will's humble nature and incredible outlook on how he approaches life.  Sponsored by School of Marketing, delivering digital and data-led marketing apprenticeships and training.

Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerbability to work, as well as being able to control it, her new life as a CEO and the advice she would give to those that want to get into the boardroom. Sponsored by School of Marketing. A digital and data-led marketing apprenticeships and training proivder.

In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career... Who is Zaid? 🤩 He is a passionate board-level executive & commercial managing director, who specialises in customer-centric change management & brand-building. He enjoys challenging, complex, fast-paced environments. He loves the combination of operational, commercial, strategic & customer-led roles, & the challenge of developing a winning team. He has led 4 major post-acquisition integrations. He is Chief Marketing Officer of Channel 4, the publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. Previously, Zaid was Chief Brand & Marketing Officer of BT Group which owns and operates the BT, EE, Plusnet & Openreach businesses. Zaid also has experience of large & small companies, having been a Procter & Gamble Managing Director, and CMO of an internet start-up, HouseTrip (now part of TripAdvisor). He have a passion for innovative approaches that challenge the status quo & improve business results & organisation capability. He is an advocate of insight-led, customer-centric approaches that build deep partnerships with customers, suppliers & end consumers. He spent 20 years in marketing & commercial general management at P&G, working on UK, European & Global businesses. He was commercial P&L leader of the UK P&Gbeauty business with sales >£1Billion. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign.  This episode is not one to miss for anyone interested in marketing and advertising!  Who is Orlando Wood?  Orlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author of Lemon (IPA, 2019), Look out (IPA, 2021), co-author of System1, Unlocking Profitable Growth (2017), his research on advertising effectiveness draws on psychology and a study of the creative arts. Orlando’s work has influenced thinking and practice in the research, marketing, and advertising, winning him awards from the ARF (Great Minds Distinction Award), the AMA (4 under 40), Jay Chiat (Gold Award for Research Innovation), ISBA (Ad Effectiveness Award), MRS (Best Paper and Research Effectiveness Awards) and ESOMAR (Best Methodology) Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode, Sharry Cramond, Marketing Director at M&S Food and author of “Win Your Lottery”, shares insights into her journey in the world of retail, and how she has managed to become so successful. Sharry's has a passion for the marketing space and understands the importance of "doing what is right" and having a diversity of thought within a team. Sharry has had an incredible career in household brand like Tesco and M&S Food, growing their brands. In her 12 years at Tesco she held various commercial and marketing roles, including being part of the team that created Tesco Bank and then Tesco Mobile. She is also an author of the global best seller "Win Your Lottery", which covers her ten simple steps to be as happy and as rich as you want to be.  Sponsored by School of Marketing. A digital and data-led, marketing apprenticeships and training provider. 

In this episode, Claire Beale, Editor and Salonniere at The Creative Salon, shared how her career was tipped upside down when she was made redundant at Campaign Magazine during the pandemic, and spoke about how this was a blessing in disguise... Claire immediately bounced back and within 2 hours she was planning the next exciting phase of her career. That's when The Creative Salon was born.  Throughout this episode, it becomes evident that Claire's love for the industry, and ambition to create her best work, is what has allowed her to stay facing forwards as she explores this next phase of her career! Sponsored by School of Marketing. A digital and data led, marketing apprenticeships and training provider.

Colin Lewis, renowned columnist, strategist and consultant, joined us on The Places We'll Go Marketing Show to share his journey of becoming and expert in ecommerce and marketplaces.  In this episode, Colin's wisdom shines through as he speaks about the power of using weak ties to fuel relationships, realising that is nobody cares about you as much as you do, so having persistence, determination and simply working hard is the key to development. Colin also spoke about how careers come in peaks and troughs every 7-8 years, so embrace the changes that come along the way.  Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training.

In this episode we are joined by Stephen Woodford, CEO of Advertising Association, who's passion for the advertising world shined through when speaking about his favourite ad of all time and how it transformed the world of advertising... Stephen is a huge advocate for improving diversity and inclusion, especially within the workplace and lead Advertising Association's "All In" industry wide survey that was used to gain  insights on the representation and experience of the UK advertising’s workforce plus data to benchmark progress from.  Who is Stephen Woodford?🤩 Stephen was appointed CEO of the Advertising Association in September 2016. The Advertising Association’s mission is to promote and protect the role, rights and responsibilities of advertising and its impact on individuals, the economy and society and all the key media owners and trade bodies are members of the AA. Prior to joining, Stephen held management roles in three agencies, Leo Burnett, WCRS/Engine and DDB/adam&eveDDB. He also currently chairs youth marketing agency Livity, a social purpose-driven business that seeks to transform young peoples’ lives, especially from BAME backgrounds. He is a founder and director of U, a digital challenger to conventional banks. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 15,000 people have now sat and passed in the UK and around the world.