The Places We'll Go Marketing Show

In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read? Mark was appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership positions across the company including Head of Strategy and then CEO of WPP Digital where he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies. Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. Mark was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020.

The power of trust became incredibly clear in this episode of The Places We'll Go Marketing show with Dan Sherwood, the Marketing Director at Santander. Whether it be in terms of stakeholder management, campaign creation, relationship building and even trusting that you are enough physically, the power of forming relationships that are built on trust is key to building a successful career and this has been proven through Dan's journey.    Dan shared his journey of recognising that he is enough and trusting his intuition, we took a dive into the reality of building Santander's campaign and partnership with Ant and Dec, and he shared his thoughts on giving everyone a second chance.   Topics:   Get comfortable with making yourself known  Battling imposter syndrome with work and personal insecurities   Trusting your instinct  Building meaningful relationships  Reverting to data  The power of trust  Second chances  Stakeholder management   Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.

Sophie Neary, the Group Director at Meta, joined us for an incredibly inspiring episode in which her "sunniness", energy and excitement for life was clear. She has been on a journey of accepting that you can't always be perfect but you can always find the beauty in where you are in the moment, without worrying about the future. She is a true activist that encourages others to find the bravery inside of them to also fight for what they believe in. Sophie powerfully ended this episode on the note of "never self reject". Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for understating the psychology of what makes people tick and utilises this knowledge throughout all his marketing efforts.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

This was an incredibly inspirational episode with Annabel Venner, Chair of The Marketing Society Fellows, who has had a whirlwind of a career with over 20 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and ecommerce sectors, and an outstanding record of driving business growth and profitability. In this episode we get to see Annabel's fierce, strong and spirited character that has got her through some incredibly heart-breaking times, and is part of what makes her an amazing mother to her two boys, and a respected leader in our industry. We also touch on the power of connections, why she is passionate about mentoring, and why her 18 year-old self wouldn't recognise her now... Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Director Ehrenberg-Bass Institute, joined us on The Places We'll Go Show. From the reality of how brands grow, to cocaine and prostitutes this episode was an absolute whirlwind. Listen now to hear about Byron's passion for discovery and the importance of it, how he became the leader he is today and the power of having an open mind.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.  

In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understanding your objectives, as well as how to allow yourself to flourish by resetting and enjoying the journey.  Topics:  - Being deliberate - Make yourself relevant - Resetting in South Africa - Stop getting in the way of yourself - Enjoying PR and communications - How portray the value of marketing - Climbing to the top of industry Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

This week on The Places We'll Go Marketing Show, we were joined by Annette King, CEO of Publicis Groupe. Annette's self-empowerment and resilience shines through as she speaks about how she bagged her first role in the advertising world and how she preserved at a time when the war of jobs was ever-present. Annette is a true inspirational leader for all, her caring yet hard working nature simply explains how she has built such a successful career for herself. Whether you are already a business leader, or you aspiring to be one, Annette is someone we can all learn from. 

In this episode, Ash talks about the importance of community, what it was like transitioning from CMO to CEO and how his childhood influenced him to be the leader he now is.   Who is Ashley Schofield?   Ash began his early career days working as a marketing analyst for a distribution company, before switching to the telecoms sector in 1999. He attained roles at BT Cellnet, Genie and O2 before leading the entire marketing team at Tesco Mobile. Six years later, Ash joined giffgaff as Chief Experience Officer and was later appointed as Chief Marketing Officer. Following an outstanding recommendation, Ash was later asked to become CEO of giffgaff, honouring his 13-years of outstanding performance in the telecoms sector.   Since joining giffgaff, they have been awarded the uSwitch Network of the Year award for the last 4 years running for their exceptional customer experience, or should I say "member experience".

In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans love you as much as you love them. He is an extraordinary marketer with a fire of determination and passion inside of him that we can all admire. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.