The Places We'll Go Marketing Show

You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple celebrities, to even re-inventing the Dallas Mavericks! Zoe describes herself as a "Swiss Army Knife" and we cannot dispute that by any means. She is a true inspiration for so many people across the globe and has a energy that is contagious. It's impossible to hear Zoe talk and not want to instantly get up and take life by the horns. Topics: The concept of fandom Cynicism in the marketing world Her "troublesome" childhood Navigating her next chapter as a mother Where Zoe gets her motivation from Pushing the boundaries Her network of "avengers" Her hopes for her newborn Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men.  Topics: A brand's responsibility to break down stereotypes in society Jason's mischievous nature Curiosity Becoming commercially credible New macho Founder vs CEO Becoming a BCORP company Greenwashing Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.

The beauty of working with different cultures, having an optimistic outlook, her passion for the Jack Daniels brand and how her career in marketing was a "happy accident", are just some of the topics we dove into in this episode of The Places We'll Go Show with Sophia Angelis. Sophia is the SVP Managing Director, Jack Daniel's Brands at Brown-Forman and has over 25 years of experience in local, regional, and global marketing roles in premium, lifestyle brands. We also had the pleasure of learning about Sophia's inspirations along the way - a big shoutout to Maureen! Topics: Working with different cultures Diversity of thought How Sophia started her marketing career Her passion for the Jack Daniels brand Optimism The power of mentoring Networking Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own.  Topics Intuitive decisions Distinctive brand assets  The power of being you Always have a marketing toolkit  Leadership Board influence Judgement No substitute for experience  Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.

In this episode, Scarlett Allen-Horton talks about working hard not smart, trusting yourself and having faith that you are where you are meant to be. Who is Scarlett? Scarlett Allen-Horton is a top-performing International Executive Search Recruiter, finalist of acclaimed BBC's The Apprentice, Business Partner to British business magnate Lord Sugar and founder of Harper Fox Search Partners, providing diverse executive search solutions for the global energy and engineering sectors. Scarlett is a devoted advocate of equality and is passionate about the elevation of senior female and ethnic minority talent within the business world. In December 2019 Scarlett became a finalist on the acclaimed BBC TV show 'The Apprentice', having recently set up Harper Fox Partners, this was a fantastic achievement and a great opportunity to raise awareness of Diversity and Inclusion within the STEM sectors.

In this episode Lex talks about the importance of brand purpose, how to stay two steps ahead and what it took for Lex to get to his current position.   Who is Lex Bradshaw-Zanger?   Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East.  He is currently the Chief Marketing Officer for L'Oréal UK & Ireland; he has been part of the group since 2016 with roles in the Middle East, Africa and Western Europe.   Before joining L'Oréal, Lex was head of digital marketing for McDonald's Europe and part of the Business Partnerships team at Facebook where he worked with a select group of clients to drive better ROI on their marketing investments.   He is a 'recovered' ad-man having spent the first part of his career in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.  Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone.

In this episode, Richard talks about his hopes for the future of Iceland Foods, the importance of sustainability and how his career journey led him to become Managing Director of Iceland Foods.   Who is Richard Walker?   Richard is Managing Director at Iceland Foods, the company established by his mother and father in 1970.  Iceland Foods has mostly recently become known for driving forward the sustainability agenda for UK and global retailers – successfully removing palm oil from all our food and pledging to remove 13,000 tons of plastic from our own-brand products by 2023.   He is a proud Trustee of the ‘Iceland Foods Charitable Foundation’, and the conservation groups ‘Fauna & Flora International’ and ‘Surfers Against Sewage’. Richard also sits on DEFRA’s ‘Council for Sustainable Business’ and Greenpeace’s ‘Ocean Advisory Board’. In 2019 he was selected as a Young Global Leader by the World Economic Forum.   Richard worked full-time as a shelf-stacker and cashier in London for a year, before becoming a store manager and then moving to Iceland’s head office at Deeside, Flintshire, in 2013. After various head office roles, he became Managing Director of The Food Warehouse, Iceland’s sister chain now with over 130 larger format stores, in 2015.  He was promoted to his current role as Managing Director of the Iceland Foods Group in August 2018, overseeing almost 1,000 stores, 25,000 staff and 5 million customers per week.  Outside family and business, Richard's greatest passions are trail running, skiing, surfing and climbing all over the world.

In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop.   Who is Meghan Farren?   While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work. Before her appointment as CMO at KFC UK & Ireland, Meg held various leadership roles in insight, innovation and communications.   Prior to her ten years at KFC, Meg had a track record of driving growth and business change across a broad range of consumer businesses. She began her career at JPMorganChase, then spent five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at Gu Puds.   She is now taking over as Chief Customer Officer for Asda where she will lead the development and strategy of Asda’s total customer proposition, marketing and management of its brands.

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London. In this episode of The Places We'll Go Marketing Show Helen, talks about how Amazing If has developed from a small side hustle to a completely new way of transforming the world of work, advice she would give those that are too scared to start their own side hustle and how sticking to her values has led her to where she is today. 

After two and a half decades of being Group CEO at one of the largest Creative Agencies in the UK, AMV BBDO, Dame Cilla Snowball CBE took a step back to focus on her Grandmother duties with her new Grandson, and explore different opportunities in Science and Property. In this episode, Cilla reflects on her incredible career journey and shares how she became so successful. Cilla continuously gives credit to the opportunities that her peers gave her, despite her incredible talent and passion for the industry, she is a truly humble and inspirational leader that sees the importance of "collaborating like scientists".  Cilla also spoke about the reality of being CEO of such a large company and the pressures that come with it, especially while balancing becoming a new mother. She mentions the need to always be plausibly optimistic to support and motivate your employees, as well as, the need to admit mistakes as a leader. But what is clearer than anything is Cilla's values, her family comes before everything... Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.